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The success of e -commerce is not about very fast advertising or sophisticated products.
It’s about knowing your users. Not – Really Knowing them – and developing your experience at every stage of travel.
Marina Hardwich, a master -based, has seen what works and not. With years of experience, as the brands such as La Oral help, she is sharing her first three life cycle marketing strategies to help you move forward in 2025.
And they are not found in the sky, you will not really be able to do their thoughts. They are viable, proven tactics that can provide results.
Let’s break them.
1. Make the personal nature of real -time your secret weapon
Ever went to a store where the staff knew your name and exactly what you were looking for?
It needs to provide your website!
And guess what? It pays. The personal nature of the real -time website can increase by 10 %.
How to pull it:
- They submit the email: Use tactics such as product browsing tips, educational content, or “informed me” when it is on sale.
- Source -based waiver: Traffic from meta? Google? Different buyers, different behavior – these offerings Taylor!
- Dynamic pricing: Not all fall are made equal. Offer deep waiver to Dell Hinters while keeping the full price for those ready for spillore.
- Promote AOVSweet the deal by encouraging users to add only one thing to their cart.
Why Mariana says it makes a difference: A personal experience is not just “good to a”. This is the difference between a bounce and a checkout.
2. Supercharge the flow of your abandonment
Certainly, you have compiled emails to quit the cart. Congratulations! You are minimizing.
Marina’s advice? Take it more. Improved flowing flows can increase your income by up to 5X.
Spread beyond the cart:
- Sessions, search, and category abandon: If one browses a category, searches or checks but does not commit it, follow.
- Identify the cross device: People shop everywhere. Make sure their carts follow them.
- Shortage works: “Only 1 left in stock!” Notifications need to target someone “buy now”.
- Prizes of loyalty: Leave a waiver. Offer loyalties points for the full purchase within 24 hours to run a hurry while promoting maintaining.
Pro Tap from Marina Hardovich: Don’t just pay attention to the recovery of lost taxes. Use these flows to create loyalty and long -term users.
3. Ditch manual campaigns and bulk discounts
Manual email campaigns? Bulk waiver? This is 2010.
Marina recommends that these outdated plans be overturned and embrace the magic of automation.
Why are manual campaigns:
- When it is manually done, precision often falls flat. Either you are sending irrelevant emails, or you’re spending a lot of time trying to correct it.
- Bulk eats in a margin and attracts sensitive buyers who may never return.
What to do instead of:
- Dynamic templates: A template, unlimited possibilities. Personalize the subject lines, product recommendations, and offerings based on user behavior.
- AI-Driven Segmentation: AI to handle heavy lifting. When they want, consumers want exactly what they want.
- Case Studies that prove that it works:
- Magnum Bike automated his sales emails based on previous ideas and purchases, increasing the conversion and saving 8 hours in each campaign.
- For each user for dynamically personalized email content, scirletting engagement.
Results: Up to 20 % of additional email revenue and hours saving.
Your 2025 Life Cycle Marketing Playbook starts here
2025 is around the corner (not really… we’re talking day by day) and the stake is more than ever.
The brands that flourish will not just be with the best products – they will be the provider of unforgettable consumer experiences.
Personalize your website, fix the flow of your abandonment, and embrace automation. Follow the strategies that are from Marina Hardovich. You will lead this pack.
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