Is e -mail the core of your marketing strategy? Although some business owners still view the email as a supplementary or “ed on” strategy, the email should be as basic as social media or SEO according to your marketing strategy.
Sales Force Marketing Report
Fortunately, according to Sales Force 2017 State -of -Marketing ReportBusiness is investing more in email marketing. The B2C companies are particularly in favor of email marketing, with a two -year growth of 106 %, making email marketing the second fastest growing marketing channel in B2C, which is only developed by video advertisement.
The fastest growing marketing channels
Overall, the email is still in the fastest growing marketing channels, which represents an 83 % increase in the last 2 years. The survey submitted answers to the US, Canada, Brazil, the United Kingdom/Ireland, France, Germany, the Netherlands, Japan, and Australia/New Zealand to 3,500 full -time marketing professionals (and not only sales force users).
The survey also found that “top actors” – 12 % of marketers see the most ROI with their strategies.
Basically, the best marketers of all industries rely on multiple coated channels rather than zero any specific strategy. About 61 % of the low -performing performers, about 90 % of top actors used “heavy” coordination or “moderate” coordination.
Coordination makes a difference?
Why does this e -mail make this coordination? Email Marketing is one of the most integrated channels of digital marketer’s weapons, with 29 % of messages produced dynamically produced in customer operations.
What is your truth?
Are these results correct for you? Are you approaching email as the main aspect of your marketing strategy? Are you increasing your investment in email marketing?
This post will review the best methods of seven email marketing that you should use on the basis of the recently available data from the Sales Force.
1. Pay attention to the rise of non -traditional forms of email marketing.
In 2017, we saw the “email marketing”, a term that has traditionally cited marketing campaigns in which Mess has been sent to selected recipients, designed to include out-reach emails sent by sales staff-this is the tactic that is more popular.
However, this evolution of email marketing requires a new matrix ahead of traditional things (such as open rates, click throw rates, and bounce rates) that need to be tracking resources and fully understanding the ROI. Measurement such as average reaction times, e -mail typed words, and overall e -mail volume (shipped and received) over time Are very important to understand the effectiveness With this form of email marketing.
New tools
New tools are being available to provide these insights, including E -milanletics – The only device that works for Gmail and Google Sweet. If you launch an e -mail outreach campaign, make sure you have analytics.
2. Take visitors to full purchases.
If you run an e -commerce site, it is probably not surprising to you that shopping carts are abandoned more often as a result of selling them as a result. In fact, according to Beamard Institute68 % of all online shopping carts are left overall.
Although there are many reasons to abandon vehicles, the marketing can prove to be a very effective strategy to bring visitors back to bringing their purchase back. Although only 24 % of business reports using this strategy, 72 % believe it is a “very effective/effective”.
Browse retiring is another effective strategy to re -engage with website visitors. By tracking what product pages users have visited, businesses can offer concessions to bring them back.
Some strategies to test for abandoned vehicles include:
- Remind visitors what they missed in their cart
- Sold (discount and free shipping work well) Offer an excitement to close)
- Link a straightforward cart (not homepage or product page)
- Demonstrate the expiry of the cart (like “your cart will end in 48 hours”)
- Send several email reminders: For example, send a reminder after 2 hours to leave, and 24 hours after discount email.
3. run from time to time a Regional Campaign.
Regional campaigns allow users to update their existing email preferences to receive more relevant and timely emails. Although these campaigns were not given high levels in terms of use (only 34 % of marketers use them), 89 % of respondents believe they are at least some effective.
When sending Regional emails, some things include to keep in mind:
- To determine who you will reuse: users who haven’t opened your recent emails? Those who did not change? Those who didn’t click your site in a while?
- Consider a series of Regional emails instead of just one. It may not be enough to win them back.
- Give cheap and competition can prove to be a good strategy to increase the open and clicks, but the basic lack of engagement cannot be corrected.
- Give subscribers the option to customize the email, which includes the titles of email frequency, format and interest.
You have worked hard to get your users to get the list on your list, and from time to time the Regional Campaign can help them connect and engage them.
4. Responsible email design is mandatory.
Based on Recent data since 201533 % of marketers said their customers read at least 50 % of the time (over 24 % in 2014) emails on mobile device. Although it indicates an increase in our awareness of the importance of email design, do our steps maintain pace?
According to the same 2015 survey, 48 % of the marketers reported “always” or “often” using the design responsible for their emails. It increased by 35 % in 2014. In addition, 46 % reported “always” or “often” using accountable landing pages for his email. More than 40 % in 2014. It seems that the marketers are getting a message, and they are feeling the important of the mobile friendly email campaigns.
Any good email management services will provide responsible or mobile friendly email templates. These templates will ensure that:
- Email width and font sizes adjust to different types of device size.
- Consumers can read your emails without zooming or zooming.
- Links and buttons are distanced so that they can be easily tapped by mobile users.
- Emails are a single column design to read easily (two columns in absolutely most).
5. Test the end of the weekend sending email.
If you are like most business owners, you likely send your email newsletters and promotional materials during business hours: between 9am to 5pm on Saturday.
However, according to the Sales Force report, marketers should consider sending email at weekend when the inboxes are empty, and users may have more time to read unnecessary emails: “Recognize that your work schedule will not always be compatible with your users’ email reading habits.” To find out the weekend campaigns, when users can have a personal time for personal time, when consumers may have a personal time when the most fun time can be when the most entertainment time can be.
Although no one can guarantee your open rates or click throw, in some industries and tigers, emails may only be needed to gain competitive edge over weekends.
6. Newsletters are very good – but admit that other types of emails will be more effective.
We have already touched two types of emails that prove to be the most effective: abandoned cart emails and Regional emails. While 66 % of marketers get newsletters “very effective/effective”, the majority of other strategies are using marketers and have proved even more effective.
- Mobile Opt in these campaigns (76 %).
- Birthday/birthday emails (75 %/74 %).
- Transactional (74 %)
- Welcome series (72 %).
- Loyalty (72 %)
- Promotional content (69 %).
- After purchasing emails (67 %)
- Social Opt in (67 %)
Instead of the rebel type email newsletter, check out a variety of content. Offer coupons and exemptions, and spend time to complete and personalize your after -reception and purchase emails. And don’t forget to collect data on important dates like birthday.
7. Track the negative matrix that can identify subupatimal methods.
We know that open rates, clicks and conversion matrix are important for tracking the effectiveness of email campaigns. But are there measurements that can work better to identify problems in your current email marketing methods?
According to the recently available report, while open rates from Click-Throw rates, conversion and click are three indicators used commonly used, other than other, “negative” matrix that are being regularly tracked by marketers.
- These subscription rates (23 % or marketers track them).
- Bounce rate (17 %).
- Passive user rate (13 %).
Although open rates and conversions are probably the most important matrix that you will keep track of, do not ignore other indicators that can indicate unhealthy or most marketing methods. Although the report is not mentioned, it is also necessary to detect spam reports and complaints to keep your list healthy.
The final views
Marketers cannot leave their email marketing later with thinking. Unlike other types of marketing, email is one conversation with your customers-which gives you the ability to customize, personal, personal and class, based on almost unlimited combination of factors.
If you really believe that email is a fundamental factor of your marketing, make sure you are “walking” by adding responsible design, tracking key matrix and testing various email content with your audience.
Which of the best methods would you add to this list? What strategies are you getting these days? Share in the comments below.