How did the Smart Tech Shift grow its business 36 %

When Bait Copland reflects his career in senior care, his grandfather’s memories never go away from his brain. His last day – spent far away from the house where he wanted to be – the mission of his life is: Make sure more people can come to the place with dignity. “Why was my”: I want to make sure that anyone who wants to stay at home can stay at home, “she says.

This personal drive, a former nurse, Coopland, from managing someone else’s Grosted Home Care franchise, to owners of three areas of Delaware and Maryland, who gained national identity along the way. In 2024, Gracewald named Gracewald’s franchise of the Year for his ahead -led leadership, strong development and innovation.

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From personal loss until professional calling

There was no plan to enroll in the industry. From Atlanta to the Delware Coast, Ler Her had a chance to get closer to her elderly parents, a professor of company founder Jane Gracewald, a long opportunity with Gracewald franchise Mary N Murray. When Murray unexpectedly needed a new manager, Copland stepped inside. “He literally handed me the keys and said, ‘Go’.”

Over the next five years, it transferred the business to a full job from an independent contractor model, controlling jobs, training and benefits – and strengthening the belief that serving seniors means to take care of those who take care of the caretakers. At that time, he promised founder Jane Groswald that she would advance the vision of the founder: you at least charge. You pay them the most. Somewhere, there is a need to survive there.

In 2019, Copland bought the Delaware areas that it was running. A year later, the epidemic experienced every assumption on how to safely provide the care at home. While many operators moved to Virtual consultation, Copland and his team personally – with precautionary measures – they feel the need for their clients to maintain personal contacts. This decision became the basis for its development strategy.

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Hugging technology

Copland’s success is also created by its consent, which is willing to connect the technology that is completed – instead of replacing – human interaction. In 2023, he imposed Sensory.i, An audio -based artificial intelligence platform that monitors home safety and well -being without using a camera. This system detects changes in the usual, potential fall, or anxiety symbols, which triggers real -time warnings for interference.

“It’s expensive, but I have decided to do this and not my fees, but presents it as part of the standard of care.” The results are surprising: Since October 2023, its business has seen a 36 % increase in total revenue and has handled 23 emergency calls, which may not care for anyone.

Gracewald CEO Michael Slopeki says Copland has created the right balance between innovation and the personal nature of work. She says, “She will not allow the personal aspects of this business to change, it is at the top of them. She’s bringing a different insight into what is happening to her clients and it is opening the door for it.”

Coopland has also adopted a digital training platform that provides state compliance and expertise courses to the caregivers on demand. She gives staff to improve the maintain by providing tools and growth opportunities, which they say they want

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Establish

Copland improves marketing as a relationship most of its development. Instead of just leaving brochures or making a cold call, she invests timely in knowing the sources of personally referring – often keeps friends with them. “All business is about relationships, and you have to think about it,” she says.

This approach has allowed his team to extend his team from just a few staff to 15 office employees and many careers. It also helped successfully incorporate the third franchise area on the lower east coast of Maryland in 2023. Their focus of the coming year is bringing this market to the level of performance of its delivery operations.

Slopki says its skill set makes it unusual among franchise owners. He says, “He is a great leader, and from here it starts.” “It has a nursing background to bring the reputation of medical settings, and this combination is rare in a strategic experience for a business scale, and it is a huge part of why it has been so successful.”

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Recognized and the road forward

When Copland was nominated for the year’s franchise, she was really surprised. He assumed that such awards went to new, small franchises that could be very easily benefited. Instead, this honor acknowledged his permanent development, deep engagement with the franchise network and his commitment to Gracewald’s mission. “To work with them and admit to succeeding, that meant a lot to me.”

Looking forward, Copland plans to improve its technology use by expanding the reach of his Maryland Territory. She is closely watching for tools and services, which can further enhance both the client’s results and the careful satisfaction. Its purpose: Create a copy of its delaware success without losing a personal, mission -driven point of view.

For Copland, every decision comes back to this clear moment with his grandfather – and that promise promised the woman who started it all. “This business is about a complete relationship,” she says, “When you promise something you supply – so you earn and maintain confidence.”

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