How to overcome these 7 hidden purchases obstacles

You have had a promising conversation with your customer. He shook his head, said he liked your offer, probably even said, “Yes, it looks good.” But then there is no follow -up, no payment from this customer and you see zero sales.

If it has been more than a few times, you are not alone. A according to A Hubs spottads60 % of consumers say “yes” or show interest during sales process, but ghosting is gone before the transaction is completed, at least four times before buying. So what does it give?

In business, the distance between “yes” and “checkout” is a place where most occasions die quietly. This is not just a sale problem. This is a clear problem, the problem of trust and sometimes just bad times. Let’s break some of the common reasons that people agree with your pitch but still walk and what you can do to close the loop.

Related: Your users are costing by leaving the cart – the way to stop it is here

1. They did not want to be abusive

Sometimes your user can just say yes to end the conversation and avoid conflict. In sale, politeness can be your biggest illusion. There may be no real intention to buy this possibility, but they can shake their heads, smile and say, “I’ll think about it,” or “send me the link.” We often take it as a green light. But it is not.

What to do:

“Are you interested?” Instead of asking it, you can ask something more specific, like “what concerns do you have?” Or “Is this the thing for which you are ready now, or below the line?”

Before you spend time chasing dead leadership before they tell you the truth.

2. They don’t trust anything – yet

Trust is rarely built in a single conversation or a landing page. A user may be sold on the product but your brand, about your return policy or not sure about what you promise. Even if they like their point, hesitation can ring at the moment when they feel slightly uncertain in the crowded markets.

What to do:

Make it easy to verify and confirm the gestures of your confidence. Add real definitions (not ambiguous), how much time takes on shipping or shipping around some transparency or some transparency.

3. The decision was not fully their

Consumers will sometimes say yes because they want to buy, but they are not a final decision maker. This is more common in B2B, but it also happens in everyday transactions (think about someone who needs to check with his spouse or manager).

It’s not that they didn’t like your offer. They didn’t just have the option to pull the trigger.

What to do:

Ask directly, “Is there anyone else who needs to sign it?” In the conversation before. If the answer is yes, give them capable materials, general questionnaires or some quick demo that they can easily move forward.

Related: Beyond the first sale – how to return to your customers more

4. He said mentally “no longer”

Time is a silent killer in sale. You pitch something that makes sense, and the user is mentally on the board, but their preferences can change. They can say yes, but they mean, “Yes … finally.” And that the “eventually” can slip from their radar until you follow the right shock.

What to do:

Just instead of asking, “Are you ready to buy right now?” Tell them a reason for working soon. The advantage of a limited time, a booking link with the available slots or even a checklist to walk on the ship can eventually move their mentality from now on.

Don’t press them, but you can try to shorten the difference between their interest and process.

5. The process was slightly complicated

Losing sales only takes a slight friction. Another farm field, an unspecified shipping note or may be that they have to complete a lot of steps to check out. When people say yes, they are thinking emotionally. But when they try to buy, the logic will come. And if your checkout flows or subscription processes also stick them for a second, they may not be able to return.

What to do:

Audit your purchase or signup process. Find small steps that feel unnecessary or confused. If you run an online store or take a digital order, use tools that allow clear, intuitive checkouts (keeping in mind).

Even the service business (whether bouquets is sold or booking consultation) take advantage of the POS tools that can smooth the flow of consumers without the need for custom development.

6. The price was not matching the price – in their mind

They may agree with you in the theory, but when it came to the payment, they did not feel that it was worth it. This does not mean that your offer was given a higher price, just that the value was not clearly stated in such a way that there was a resonance. People do not buy features, they buy results. Therefore, if those results are not clear to them, your pricing will always feel high, even if it is.

What to do:

Pay less attention to what the product is and more on what works for this particular customer. Use the stories that will show changes before and before and before. Make them pictures yourself with the result. Also, consider the offer of flexible prices (whether it be temporary) to meet where they are.

Related: Forget sales. Here’s a way to give birth to your Greening relationship

7. They engaged – and did not return

Modern users are engaged. They are scrolling during meetings, browse tabs between work and half -reading product pages at the grocery store. Even despite the best intentions to buy, their attention is critical. A notification or intervention, and your offer may be in noise. They may be 90 % there and then completely forgotten.

What to do:

Lost sales mean do not understand dislike. Are you interested in mild, timely follow -up such as abandoned cart emails, reminded messages or even friendly “hey, yet?” Can use Nudge.

Also, make it easier to re -enter. If they return, do not force them to start. Keep their baskets, save their last -see items and reduce their measures to eliminate the steps they have been initiated.

There is still much that can remove the purchase decision between the contract and the proceedings. The trick is to make good strategies for system, messaging and follow -up to take people to this end. Good luck!