They have their own opinions expressed by business partners.
Lawrence Longo One thing is sure: America needs a great national pizza brand.
Not only a chain that cranks the slices, but also a name that stands for quality, heritage and such a taste for which people will travel. “Our goal is a premium slices shop in the United States,” he said. The influence of restaurant Host Sp onent.
That mission is growing of her work Prince St. Pizza From the same shop in the brand with places across the country.
The story began on a block in the Sohu neighborhood of New York City, where the original Prince Pizza has been in the form of crowds for years. Its paperoni square slices is an icon: Crispy Edge, flowing with curl and dripping with taste.
Before being a partner, Longo was a fan. He says, “I used to go as a user.” I loved pizza. I liked the energy in the shop. I could feel how much it means to people. “
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That relationship turned into a conversation. Longo learned the owners, learned not only about recipes but also pride and history behind them. “We started talking about what it could be,” they remember. “I told them, ‘This is not just a slice shop. It is a brand that can mean in every city.”
Finally, this dialogue became a partnership, which is the basis of a joint commitment to maintain products and culture. Now the extension is real. The interview took place inside a new Prince St. Pizza in Las Vegas, which is just a few steps from the strip.
The crowd here is a mixture of locals and visitors, but in their hands the slice taste is just as in Sohu. “That’s the purpose,” says Longo. “It doesn’t matter where you are, when you cut it, it should be as if you are in New York.”
The Las Vegas store is only one of many new places, each has been carefully selected. “We just don’t go anywhere,” he explains. “We look for cities where the Prince can fit and still stand. And then we make the right team to protect it, which makes it special.”
Longo’s iT, it’s not just about growing up. It is about making a national pizza brand without losing the spirit of the original.
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Next Great American Pizza Brand
Prince St. Pizza’s impressions are increasing, and its pace is real. New places are opening in markets like Miami and Dallas. Each original Sohu shop is found in the quality and culture of the shop. Celebrity users have become part of the story. Usher Adam Sandler. Dave Porten. They are not for photos. They come in because they like pizza.
“They try, and they come back, and they like the brand,” says Longo. Living in cities like New York, Los Angeles and Chicago means crossing the way with people living for good food, whether famous or not.
The growth also brings noise. “The bigger you get, the more you hate,” says Longo. “You can’t hear the noise. You want to listen to all, but you have to put your head down, worry about yourself, work best and focus on your users.”
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That mentality is the one that allows Lango to spread without losing the taste and culture that made Prince St. Pizza the first place.
Each new store is another chance to prove that a premium slices shop can scale at the national level without losing anyone, which has made it special.
“Whenever you open a new restaurant, you learn something new about your brand,” says Longo, “and we’re just getting better.”
This is the same goal he started from the beginning – to take Prince St. Pizza from a New York shop in a real national brand. And for Longo, there is a simple arrival prescription: Protect the product, protect the culture and serve the slices for which it is capable of traveling.
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