According to a new, AI is making a mark in marketing, security and consumer experience Google Cloud ReportWho surveyed 3,500 senior leaders in global companies to find a clear use for AI – and find out whether leaders have seen their return to AI investment.
Each leader works for a business that earns at least $ 10 million annually, with at least 100 employees, and taking advantage of Generative AI. The majority of respondents (55 %) indicated that AI is a useful marketing tool, which helps them to work such as data analysis, content production and modification. About 60 % of the media and entertainment firms have indicated that AI has had a positive impact on their marketing efforts.
Related: 37 % employer will hire robots or AI instead of recent grade: ‘Theory is not enough just enough’
According to the report, security was also an area where the EEEEE was useful for. AI security tools automatically confront cyber therotes by detecting and analyzing events. In the survey, almost HALF half executives (49 %) said that AI helped CyberScue. Of the group, 53 % said that AI has reduced the number of security incidents reported in its organizations.
Executives also found that AI has improved consumer experience. 62 % of leaders said that AI has enabled them to provide better customer service, which increased by 59 % of respondents responding to the same survey in 2024. Three of the four leaders said that this year AI has improved consumer satisfaction.
The survey also tried to lift the veil whether AI had made a tremendous return on investment for organizations. Only 40 % of respondents said that AI has led to a direct increase in revenue for its companies, but 70 % said that AI has made employees more fruitful.
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Google Cloud’s World Generative AIKVP, Oliver Parker, writes that the report indicates that AI hype is calm in organizations.
He wrote, “The conversation has turned into value.”
The results of this report are contrary to research published last month by MIT, which states that although US businesses have fully invested $ 40 billion in AI, the overwhelming majority (95 %) have not yet seen their return or profit on their investment.
According to a new, AI is making a mark in marketing, security and consumer experience Google Cloud ReportWho surveyed 3,500 senior leaders in global companies to find a clear use for AI – and find out whether leaders have seen their return to AI investment.
Each leader works for a business that earns at least $ 10 million annually, with at least 100 employees, and taking advantage of Generative AI. The majority of respondents (55 %) indicated that AI is a useful marketing tool, which helps them to work such as data analysis, content production and modification. About 60 % of the media and entertainment firms have indicated that AI has had a positive impact on their marketing efforts.
Related: 37 % employer will hire robots or AI instead of recent grade: ‘Theory is not enough just enough’
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