Why the founders fail on social media

As a founder, your focus is to appeal to everyone. Investor consumer partners feel like your audience.

And that focus is killing your posts.

The biggest mistake I see is that the founders made on social media are trying to talk to everyone at the same time. Result? Your message does not kill anyone with any power. Social media works when a person on the other side of the screen feels that you are talking directly to them. And only them. When they stop screaming. Only when they want, comment, share and share.

If you are writing posts for a crowd, you are mixing the noise. If you are writing for a person, you are cutting it.

Talk to A.

Think about the last time you have heard a great key note. Thousands of people in the room, but it felt as if the speaker was just talking to you. This is the effect to make you back in your posts.

Related: Why is the key to making great social media content and making more devotees

The way to do this is

1. Use the language directly. Say You. No “teams,” no “usually leader. You
2. Call exactly who you are talking to. “As a founder …” “If you are guiding a small team …” Very specific.
3. Meet their tongue and tone. Talk about how they talk. The texes read different from the owners of the family -run restaurant. Investors listen to you differently from consumers.
4. Anchor it in real experiences. Share and share your “one” stories.
5. Ask questions. Keep talking about it. If you don’t call him a friend in a loud voice, don’t post it.

The purpose is connection, not coverage.

Related: 11 Social Media Secrets Each Business should be used in 2025

Who is your?

Before writing a post, be clear:

• Is this message for investors?
• Is this for potential users?
• Is it for peers and other founders?

Select one. Talk to them Let everyone listen. It is not enough to be straight. You also have to engage. Answer the comments. Ask follow -up. Keep the conversation alive in the comments section. The magic of social media is not in the post. This is in the dialogue that happens after that.

Yes, more effort is needed to do so. But the payment is real. You will start to see the answers to those who “get it” and so are networks and brands.

By the way, this principle is not just for your social media work. This applies to everything: How do your website, your pitch deck and even how you write an email. If people do not feel that you are talking directly to them, they will bounce. But when do they feel it? They live. They are engaged. They buy.

And here’s the cooker: When you start focusing on a person, you will be surprised to find out how many “people” are really shown.

A Personal Framework (Fast Filter Before Posting)

Run each draft through three quick checks:

O – Result:
Which one does your reader want the sole outcome right now? Name it in the first 1-2 lines.

n – statement:
Tell a small story (3-6 phrases) that prove where you are.

E -engagement:
Finish with an invitation that is easy to respond: a yes/no, a choice, “empty space” or “DMI” playbox “if you want to take steps. “

If your post cannot pass within a minute, it is still written for the crowd.

Bad vs. better (one idea, three audiences)

Common (bad):
“The founder is about to focus on customers and increase the capital effectively.”

Investors based on (better):
“If you write a check, here’s the only matriculation that matters to us in this quarter: Cash payment in the basic offer.

Customer Focus (better):
“If you are tired of amazing mother -in -law, how do we see your expense without changing the tools in 30 days? Step 1: …”

Founder toe (better):
“Boatstressers: Stop improving your logo. Send a clinical V1 to 10 paying users. This is an email that I have sent to get these first 10 calls.”

Related: How to Market yourself on social media in 4 steps

Micro example you can steal

• Hook for Investors: “If you care about repeating income, look at it: 41 % of logo bought another product within 60 days. Why is it here?”
• Hook for Consumers: “If it takes 14 days to board your ship, try this 3 email order. We cut our 72 hours.”
• Hook for colleagues: “What was actually transmitted to the MRR last month (and wasted a total of time). Number and receipts below.”

An easy post -template (fill and ship)

1. Call a: “If you are (the character) who are trapped with (pain)…”
2. Promise on a conclusion: “… This is how to get (specific results) in (timeframe) without (the common object).”
3. Proof/Story: 3-6 sentences. Short, solid, reliable.
4. A clear move: “Start with (Step 1).”
5. Mangani: “Want my checklist? Comment ‘Check’ and I’ll send it.”

30 -minute weekly workflow

You do not need the department of the department. You need a habit.

Monday (10 minutes): Select one of your own for the week. An audience. A result
Wednesday (15 minutes): Draft of two posts. Use the template. Cut the filler.
Friday (5 minutes): Show in the comments for 5 solid minutes – Reply, ask, invite DMS. Just Permanent temperament is defeated.

Comment’s strategy that actually promotes business

• Answer the first 10 comments fast. The presence of a speed signal.
• Ask back: “Curious – What is a blocker in your team?” Stretch the thread.
• Transfer eligible people to the DM with Micro -ore: “5 steps soup? DM want me ‘soup’ and I’ll send it.”
• Close the loop to the public: “Sent!” Your audience looks at your supply.

This is how the posts turn into a pipeline.

Quality Matrix to track (ignore void)

• Each thousand opinions (density of conversation) answers
• Save the rate (did he take the second look?)
• These bound dMS per post (real intentions)
• % Of one’s comments (are the right people talking back?)

If they are moving all four, you are winning – even if the scenes are flat.

Ordinary net to escape

• Spray and beyond titles. If your post can apply to someone, it will not come with anyone.
• Jirgon Flexing. If no one says it out loud, do not type it.
• Burial lead. Keep the results in the first two lines.
• CTA soup. A post per post. Not three.
• Ghost your comment. If you do not disclose after posting, don’t expect your audience.

How to pick your one (when you serve more than one)

Deliberately rotate:

• Week 1: Potential customer
• Week 2: Current users (extension/maintain)
• Saturday 3: Investor/Partners
• Saturday 4: Founder Paris (recruitment, brand)

Write for one every week. Let others drop the Evas.

Pass of 5 -minute editing before targeting ‘Post’

1. Highlight every “you”. Not enough? Write again.
2. Cut your first sentence. Start where the heat begins.
3. Summary exchange for details. “Grow fast” → “Add M20K MRR in 60 days.”
4. Add a question. Make it accountable in one line.
5. Select a CTA. Comment, DM or Click – Select.

Related: 8 secrets of great communication

Bring her home

Don’t buy crowds. People do. So choose your person. Speak their language. Prove that you are there. Invite the next step. Do it, and your posts stop giving everyone a voice like advertising and start feeling like someone’s help.

Talk to one-and see how many right foot users are shown.