Boring fact behind Tech’s biggest predictions

Tech conferences have been held in modern revival. The founders take a stage to share their “moment of revelation”, easily forgetting three years of repetition around the world. That AI platform “get pregnant during the retreat of meditation?” Look closely and you will find a team that examined the algorithm with a 36 -month procedure while their founder was busy raising.

As a product manager, who has spent years in technology development trenches, I have seen that countless innovations have been seen in a clean, dramatic statement, which in fact is very little similar to them. Dirty reality never brings it into key speeches.

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The theater the theater

The stories we tell about technological change have as much as the reality is as much as the superhero and the original stories do with the original scientific advance. No one has been cut by the radioactive algorithm. Nevertheless, the innovation industry grows up to sell the myth that change shines blindly instead of perseverance. It is easy to sell tickets to the theater that disrupts workshops on increasing improvement.

Look, there is a matter of insight. But in the same way, people who transform vision into working systems that do not try to log in to a user every time. For every famous founder, with the “revolutionary idea”, there are dozens of product managers, engineers and designers who turned this half -baked concept into something that really works.

“Overnight” long, boring road for success

Look at the actual development timeline of almost any “disruption” company. The original story -created real story masks the wrong turns and the years of dead heads. That “game changing” enterprise software? It usually begins as a solution to some serious problem, no one else cares about fixing. For years, it has been as saying that “these strange projects are fighting with some engineers.” Then suddenly, this is “visionary”, but finally after working.

Most technological growth resembles more geological change than volcanic eruptions. It is a stable pressure that eventually new looks. No one stands around seeing the flow of the continents, yet we are here.

In my experience, leading product teams, moments of progress are almost always before countless small decisions, course reforms and irregular compromises. The ultimate product, which looks beautifully clear in the light of India, was not clear during development.

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Organizations, not technologies, determine success

Two competitive companies enforce the same technology piles. One changes their industry. Other files for bankruptcy. The difference is not technology. These are organizational factors that never create business magazine profiles. Things like middle managers were included in the decision process. Whether the training was considered as later. Whether the teams were given time to adopt workflows. Key speeches are not things at all.

Innovation industry is interested in making technological changes that seem to be mystical and buyable – an impressive trick when you think about it. Like selling both disease and treatment, but with better branding.

The real innovation of real innovation

People who actually change companies are usually not in the photo of the Innovation Award. When official content is incomprehensible, they are producing the same understandable documents. He is running a non -governmental training session during lunch break. They are creating a shadow support system that works everything.

We have created the whole industry dedicated to selling the Innovation Framework that does everything in addition to recognizing the original mechanics of change. Anyway, it is good to get it on the suggestion of an adviser.

From a product management point of view, I have seen that the most technological development comes from the mystical “ah” moments, but from the teams who have focused strong focus on solving real problems for real consumers. These teams appreciated learning from Dhoom Dham, speculation on views and strict planning.

What does this mean for your business?

Most companies are looking for the next big thing, while systematically destroying small, permanent improvements that really develop. He funds the Innovation Labs, hungry for the maintenance budget – which is equivalent to investing in campaign gear during the fall of your home foundation. Want to know if a company is serious about innovation? Check if they celebrate failed experiences as much as success.

Here is really important:

First, the value of value is compared to the brilliant brightness of insight. The teams that succeed are not necessary to be careful. They are the people who keep showing the body day, based on what they learn, they improve their view.

Second, invest in implementation, not just theory. A modest strategy that has been brilliantly executed always performs a wonderful strategy in a better way. This means training, allocating resources for training, documents and organizational change – not only development.

Third, recognize and avenge the original drivers of technological change. Silent, capable people who solve the problems behind the curtain often create more value than the loud sounds of the room.

Related: You need to stop focusing on interruption. Why here – and instead you have to pay attention to.

We may stop interrupting the most disruption. Instead of chasing a unicorn, companies can already try to focus on work horses by moving their organizations – an unacceptable day at a time. This is not a story that makes interesting key notes. But this is a story that really promotes lasting value.

The next time you hear the story of innovation, which looks very clean, very perfect, very dramatic – maybe it’s. There is a long trail of boring decisions behind every “disruption”, warnings have been ignored, failed efforts and growing reforms that look only revolutionary when you leave all the hard parts.