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While Mike Burns Became CEO And pizzaHe was ready to go to work on his first day. There was only one problem: No one told him that there was no office.
“I show in DC and I like, WI go here?“He remembers.” They send me to a address. This is just a restaurant. “
But Burns won’t want it in any other way. “Beauty like end pizza (is) it’s all about restaurants.” “People. Veeb. You can’t find this office.”
But what he used to walk was not just a promoted brand in need of a few occasions. The operations were contradictory, the culture was slippery, and once a repeated customer was gone. So he did what a new CEO would do. He got a tattoo.
Years ago, And pizza Had launched a promotion presentation Free pizza The first 100 people for a year are ready to tattoo the brand signatures on their body. Once once seemed to be a publicity stunt when Burns brought it back. On the first day, 2,700 people signed up.
“And when I knew,” they say. “The brand still had. People were not just customers. They were believers.”
Burns turned his sleeve and found a tattoo on his arm, which is difficult to miss.
The loyalty went beyond the ink. Even some fans tied the knot to AT & Pizza shops. On March 14, the brand hosted the wedding where the couple tied the dough and enjoyed pizza.
“People have met with AT&pza, got engagement with AT&P and married AT and Pizza,” says Burns. “It’s more than food. It’s a culture.”
Related: This chef lost its restaurant in the name of McLean Saturday. Now he has completed a prescription and returned.
Rebuilding from the inside
Of course, no number of tattoos or weddings can fix a slow ticket time or purpose. Burns focuses on two things: culture and performance.
First step? Cleaning most of the upper administration and promoting the inside. “I don’t care to resume,” he says. “I care if you know how to drive a line at midnight.”
It had a VP of operation with sleeve tattoo to meet the brand’s Veb and high district managers, who started as a pizza maker. Suddenly, the leadership was not witnessing the frontline. It was a frontline.
The team brought back music, accelerated the quality of the food, and bowed to the company’s most undisclosed tensions. Exhibition A: Dekal, a dull pickle pizza called the manager of the supply chain in a meeting.
“We were walking around the DC, who was giving free delicious pizza,” says Burns. “With a morak, Abe Lincoln. Ben Franklin’s neck tattoos. It was chaos. But the right kind.”
Burns formed his executive team like a modern basketball lineup: no tough position. There were titles, but the HR leader also run the marketing stunt. The IT head set up at Ops Conferences. Burns himself got stuck in T -shirts and back hats, pointing to franchises that the Corporate was not formally returning at any time.
His first leadership meeting turned into a tense argument. Burns took it as a good symbol. “In basketball, you are not ready to play until the fighting comes out.” “Go here too.”
The moment that agreed to take a job to Burns was not a boardroom pitch. It was a conversation with Bartendra who watched him and the pizza shirt.
He told her, “Best F *** pizza in DC.” But it has lost its edge. “
It was true. And honesty, Burns think, is the most valuable currency of hospitality. “We lose our way before Coid 19,” he says. “And during the covid? Forget it. But when about 3,000 people signed up to tattoo their brand on their body? This is not an old memory. This is the second time.”
The second opportunity is paying. Customer is climbing traffic. From food standards to ticket hours, the team’s back reforms are strong. And the energy that is built in the first place and the pizza clutter.
“We are not trying to be safe,” Burns says. Or host weddings. “
Related: How a place on ‘Montel Williams Show’ gave birth to a restaurant power brand for this Miami Chef
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Related: A loyal customer asked him to complete an incident. Now, he runs more than a thousand in a year.
While Mike Burns Became CEO And pizzaHe was ready to go to work on his first day. There was only one problem: No one told him that there was no office.
“I show in DC and I like, WI go here?“He remembers.” They send me to a address. This is just a restaurant. “
But Burns won’t want it in any other way. “Beauty like end pizza (is) it’s all about restaurants.” “People. Veeb. You can’t find this office.”
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