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Before selling a company before selling it-from mind-blowing to develop a business plan and develop a strategy to go to market. Whether you are launching a physical store front or online business, an early stage plan includes countless moving parts. But there is an important step that is often ignored: writing a mission statement.
A mission statement describes the purpose of your business in one or two clear, compelling sentences. It works as a North Star for your team, your customers and your stakeholders. It should be completed before the launch, because it is the basis of everything that comes after.
In my experience, by managing 22 companies in 89 countries, I have learned this work myself: Clear mission businesses do fast, scale movements and are based on their values.
Related: 11 effective marketing strategies to help you smooth your start
Why is the mission statement
Its original, describes a mission statement Why? Your company is present. It illustrates your goal, expresses your values ​​and points to your goals. This is not just a detail – this is a declaration. A good statement of mission is that:
- Clean and comprehensive
- Viable and pursuant
- Associated with your company’s five -year project
It doesn’t just encourage. It directs. When my team faces a big decision, I often ask: What does our mission statement say? That a lens can solve the uncertainty, align the priorities and move us forward.
For example, one of my company has a simple mission: empowering people by providing solutions to clean, efficient and science -backed welfare. This explanation filters everything – from product development to marketing to customer service. And it focuses us on our long -term goals, not the short -term win.
How to write a mission statement
Writing a mission statement is not about the inspirational sound. It’s about being deliberately. Here is a simple formula that works:
“Our mission (the main purpose for the next five years), so that (the effect you want to make).”
This structure takes a look at your mission ground and forward. Save the big, brave goals of the future to describe your vision – this is the place where the long -term intentions survive. Here are some excellent examples of clear, focused mission statements.
- Nike: To inspire and innovate every player in the world.
- JP Morgan Chase: To become the world’s most respected financial services firm.
- Ford: To help build a better world where everyone is free to move and chase their dreams.
Now compare it to their vision statements, which adopts wider, long -term ideas:
- Nike: To make every effort to enhance human capabilities.
- Ford: Short the distance between where you are and where you want to go.
Mission statements should be memorable. If you can’t call it in the same sentence, this is not a mission – this is a messaging.
Why should come before launch
Think of your mission as a blueprint for your business. Just as an architect did not start construction without a project, you should not start accepting orders without any explanation as to why your company exists.
Your mission should guide key decisions before you go to the market ever:
- Product Development: Is it compatible with our purpose?
- Rental: Do these candidates reflect our values?
- Branding and Marketing: Are we talking for which we really stand for?
After the launch, your mission keeps guiding you, ensuring that development does not come at the cost of your main purpose. It also helps to compromise your business in accordance with its identity.
A device to attract the right investors and abilities
Investors today want more than financial profits. They want to believe you Why?. A strong statement of the mission tells them that you are making something that runs-not just chasing short-term profits.
This is the case for your team. A well -described mission enhances engagement, attracts values ​​talent, and forms a strong internal culture. People want to do meaningful things – and your mission tells them what that means.
Related: How to write an unforgettable company mission statement
Fix your direction before hitting “Go”
A mission statement makes more than you clarify your goal – it focuses, develops culture, and attracts help. It helps every stakeholder – from employees to investors – from deeper levels – understand your business at a deep level.
By developing your mission before selling your company first, you create alignment from the first day. You establish a guiding principle that creates every action and decision – now and in the future.
Before launching, take the time to ask: What is the purpose behind this business? Your answer may be the most valuable asset you created.
Before selling a company before selling it-from mind-blowing to develop a business plan and develop a strategy to go to market. Whether you are launching a physical store front or online business, an early stage plan includes countless moving parts. But there is an important step that is often ignored: writing a mission statement.
A mission statement describes the purpose of your business in one or two clear, compelling sentences. It works as a North Star for your team, your customers and your stakeholders. It should be completed before the launch, because it is the basis of everything that comes after.
In my experience, by managing 22 companies in 89 countries, I have learned this work myself: Clear mission businesses do fast, scale movements and are based on their values.
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