A few weeks ago, Tanner Graham, co -founder and CEO of the Creative Brand Agency The general ideaLitched a clear growth while attending a proud parade in the small town of Pennsylvania: a large corporation that usually marched from Blue Chip banks to insurance, pharmaceutical companies and beyond.
Image Credit: Courtesy General Idea. Tanner Graham.
Graham explains, “This year it was definitely a very different tone Businessman. “Fortune 500 companies who have strongly expressed their support for LGBT Q+ measures over the past few years and have shown clear support for pride (this support).”
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Instead, Graham observed the small and local businesses to take steps to march and maintain the pace set in the past years.
“It creates a real, new opportunity this year, and maybe for the next several years.”
Since 2018, his full service, luxury beauty and fashion -based agency, Graham and General Idea co -founder Ian Scottsburg and Simjan Dwen Half have always focused on diversity, equality and joining. Five leaders who manufacture general ideas of the general ideology all identify as LGBT Q+.
Graham sees the pride of large companies and the lack of LGBT Q+ measures as a chance to increase their efforts to small businesses.
“Graham explained,” There is a real opportunity to become a leader, because the volume (on its LGBT Q+ measures) has had to be changed as big companies and especially publicly traded companies, this year this year a real, new opportunity arises, and perhaps in the next many years. “
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Graham has called for small business leaders to contact and pledge their values ​​permanently.
Is a certified member of General Idea National LGBT Chamber of Commerce (NGLCC)Including the annual membership fee to support the network of their measures. The agency has also donated Transgender Law Center For many years and in 2025 the support of LGBTQ+ Causes Ali Furney CenterWhich provides LGBTQ+ young people’s life -saving services, and ChapterA national advocacy and service organization that looks for LGBTQ+ elders.
Graham says the leaders should not only apparently discuss the values ​​of the company, but also to their teams and organizations should also show why standing for their beliefs is so important.
“Diversity (brings) the best ideas, very far -thinking thoughts.”
Graham says that since General Idea’s co -founders first considered the method of developing a modern marketing agency and providing excellent services for their clients, they focused on hiring people who would finish each other in the current and marketing scenario.
Graham explained, “Diversity (brings) the best ideas, at the forefront of thinking.” “Finally, as a marketers, our aim is to talk to diverse users. We did not necessarily intend to make LGBT Q+ C suits, but at the same time, it felt like a snowball effect. Those who know us and have decided to bring it to the agency and have decided to run our departments.
General Idea has contributed with the Celebrity Brands such as Sewez X Finanity, Ariana Grande and Swarovsky.
In addition to its C suit, there are about 50 employees in general. Graham says the company prefers to hire “extraordinary” thinkers and creators who work hard and appreciate the culture and have the ability to stop current trends and future opportunities.
Related: Diversity is not the same for everyone. Why does it matter here
Finding Solutions Solutions for General Idea Services should also be a knock – because it is at the center of the business.
Graham says, “Every client comes to us because they have difficulty resolving, whether they need to sell more products or connect with new audiences, so for us, first and most importantly, what are those problems and are not getting the basic status, and it is not too clear.”
Graham notes that the general idea does not bill itself as an advertising agency, though depending on the needs of a client, the ad can be part of the “multi -faceted” solution.
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Graham says, “Our most beneficial projects are sometimes the projects that think they are one thing and then result in a variety of products,” Graham says, “because it means that we are not taking these briefs and issues at a price, but we are sure to share with our clients.”
“We really want to create an environment that empowers people to feel safe.”
In a moment when some companies “are calm around their values”, Graham and General Idea LGBT Q+ see their commitment to a large -scale moving way with problems and diversity.
“We really want to create an environment that gives people the power to feel safe, (()), they feel that they can express their beliefs and who can be,” says Graham. “We want to create opportunities for people to grow in these senses of security.”
A few weeks ago, Tanner Graham, co -founder and CEO of the Creative Brand Agency The general ideaLitched a clear growth while attending a proud parade in the small town of Pennsylvania: a large corporation that usually marched from Blue Chip banks to insurance, pharmaceutical companies and beyond.
Image Credit: Courtesy General Idea. Tanner Graham.
Graham explains, “This year it was definitely a very different tone Businessman. “Fortune 500 companies who have strongly expressed their support for LGBT Q+ measures over the past few years and have shown clear support for pride (this support).”
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