How InmyExpertopinion AI Fighting with Product Reviews

Expressing frustration with flood platforms and confused users reviews, four former companions came together to prepare and launch inmyExpertopinionA site is dedicated to providing “reliable, insight, and authentic human advice.

How are the co -founders here AVI BUCHBINDERFor, for, for,. Evil destinationFor, for, for,. Will CantonAnd Nick Lieuteli The site is created and planning to develop it.

Please pitch your business lift.
Will Canton: inmyExpertopinionOr IMEO, is a new type of review platform – made for humans by humans. At a time when AI slopes and fake reviews flood the Internet, Amio offers something rare: honest, first -handed product reviews from real experts. Founded by experienced journalists and large outlets such as Time, AP, and Huff Post, after the IMEO 2024’s Google update came out after removing credible content. We are re -claiming on the web for quality, transparency and trust – an expert’s opinion at a time.

Related: ‘I realized that I was hitting the glass roof’: This businessman quit his corporate job to start his agency. This year, $ 31.5 million is expected.

What encouraged you to make this business?
AVI BUCHBINDER: The inspiration for this business impressed me when I witnessed two important shifts simultaneously. First, Google’s policy changes resulted in the rid of many talented journalists, and with the rapid increase of AI tools such as Chat GPT and AI reviews, I was wondering if people really want to learn about products from people, or if the AI ​​is slapping information. So, I started digging this question. Talking to fellow workers, friends and watching posts on Reddate became very clear that when the product reviews were talked about, many people suffered doubts about A influential content. They were really looking for the real people they could trust. When he clicked.

Bad Diaes: I have a unique view of being an editor who has worked in the purchase content since 2012, and also an adviser who has worked with e -commerce brands and startups. I firmly believe in the first approach of consumers because the purchase we choose to make our hard earned money (at any income level) affect our lives. No one wants to spend thousands on a mattress that keeps you at night or e -bikes with a poor battery, one hundred running shoes that support feet troubles or are separated into your workout, or even $ 15 moisturizers that can give you quickly. Consumers are disappointed. So I am

Nick Lieuteli: Google’s AI’s updates were a moment of brutal explanation for all of us: not only was our sick industry already eliminated by these refreshments, but millions of people who rely on Google daily were looking for helpful information. EN MrsAll, is considered, in the name of “better” user experience. We are dealing with both issues at the same time: first, providing a reliable, neutral platform for written, written, useful, useful studies by real journalists. Secondly, make sure these journalists get a lot of compensation once! That is why we come to the fore with the revenue sharing model, where each article’s income is divided into 50/50 on a monthly basis, half goes to the author and the remaining half is invested in the business.

Related: ‘We didn’t know we could do it!’ These co-founders created a unique photography business that tapped unexpected need-and is now found in 60 cities

What will you advise in search of financial support to traders?
AVI BUCHBINDER: If you do not believe in 100 % your product, no one else will do it.

What does the word “business” mean for you?
AVI BUCHBINDER: To me, this means a person whose passion and the self -star mentality fuel the drive so that it can in fact.

Bad Diaes: I think of someone who is not happy with stagnation.

Many aspirants do business owners think they don’t really do that?
AVI BUCHBINDER: A perfect product. In the business world, you don’t need to be perfect – now you need very good.

Bad Diaes: Second, the third, and the fourth opinion. There is peace in the consensus, but I have often found (when working with the founders, VPS, and the CEO) that their intestinal feeling is usually correct. Don’t eliminate things.

Does a special quote or say that you use as a personal stimulus?
Bad Diaes: As a fan of the Philadelphia Eagles, Jillian Horst is an endless supply of encouragement. I always liked the reference, “I just didn’t run with the fire to smell.” To me, this is a reminder that the challenges you face do not matter, remind yourself of your purpose and keep going.

Related: He started his business in the corner of his apartment, asked his roommates to work there. Now his company is worth 9 figures: ‘hard work makes anything possible.’

Nick Lieuteli: It is a super -basic, but my target comes from the movie. There is a scene Dogs with deposits Wherever they say, “You knew how to handle this situation: s *** your pants, sinking, and swimming.” This is a quote that at any time scares in my head without any scare. (As a person who was set on fire, fought with an elegator, fought under a flying helicopter, and worse, for the stories of various magazines, I can talk to the authority to do terrible things.) I still think it has water. Sometimes, you just have to embrace fear and do it.

AVI BUCHBINDER: One view that I have a strong personal stimulus, “One day when you learned something new, it’s not wasted a day.” This is an easy but deep idea that I actively use so that I can be prepared to grow and improve. It works for a powerful reminder that depends on development, in any form, really depends on the permanent learning.

Will Canton: For me, this is a reference to Walt Disney: “The way to start is to stop talking and start working.” From the beginning it has been our philosophy. We imagined IMEO as a place for people who would rather be outsourcing their opinions.