How to get people to remember and repeat their message

People do not remember the bullet points. They miss What happened. The moment’s metaphor about the story about how a user hacked your product in terms of completely new use, and you turned it into a breakthrough. These are the kinds of things that pass through. Because stories do not just provide information, they create meaning, they are connected and they remember.

Communications are not just about getting a message Out. It’s about getting it Earth. And telling the story at this point is caught. This helps people not only understand Care. It takes your thoughts from the ears to the process.

Not with the flip. With structure.

Good news? Being effective you don’t need to be a hammingway. There are frameworks that can use any dry material to convert something into something that people will engage in – and may repeat it even. These are the five that make heavy lifting, each depends on your audience, purpose and context with your angle.

Read more: The top 5 reasons why people buy business

1. Pixer pitch

Once once …
Every day …
Up to a day …
Because of this …
Because of this …
To the end ...

It comes straight from the profession. You know, the people who cried at the lamps and fish. It works because it follows the universal arc of change: something changes, and the character is admired. And They It is exactly what strategies, products and business communication should be about.

When use it: You are selling a vision. Whether it is a new move or a culture shift, use this format to show the arc: where we were, what changed and how we are now winning.

2 and, but, so (ABT)

We do x And Y,
But Z is in our way,
Hence, We are doing this.

Short clean high effect. The ABT is facing noise by setting up context, identifying stress and running towards action. It works because this statement forces stress – the thing that causes people to bend.

When use it: You’re writing an executive summary, funding pitch or even a strong social post. Whenever you want to hook faster, reach the point and make a compulsive case frame in less than 30 seconds.

Related: 3 Brand Story Framework to Increase Your Business

3. Story brand framework

Have a character
Which is a problem
And meets a guide
Who gives them a plan
And makes them call for action
This leads to success (or avoids failure).

Donald Miller’s story brand script turned. You are not a hero – you Audience Is. Your brand, product or Idea? You are a guide. You have found maps, flashlights and granola bars.

When use it: You are writing anything external – marketing copy, ship -powered flow and campaign strategy. Keep your audience at the center, highlight their challenges and show how you help them win.

4. What? So what? What now?

What: What is happening here
So what: Why does it matter here
What now: What are we going to do here?

This is the standard of gold for explanation. It compels compatibility and hurry in every message. No spriling. There is no educational path. Only crisp communication.

When use it: You are deriving after a meeting, writing internal updates or attaching the cross -function team. This is especially useful when dealing with data – it turns format numbers into decisions.

5. Minto’s Pyramid Rule

Start with the answer.
Support it with group arguments.
Return each with data or examples.

The structural thinking comes from telling strategic story. Minato’s pyramid is the best friend of the advisor, and with good reason – it respects time, prefers logic and faster confidence.

When use it: You are moving toward the C suit, making a recommendation or writing a suggestion. This is not a narrative arc – this is a laser beam. Start with your end, then go through your logic on beauty and health.

Related: I have helped more than a thousand brands in their marketing – 11 social media secrets here are that every business should be used in 2025.

It’s not about being “creative”. It’s about being effective.

The story is not about making things beautiful. It’s about making things Clear, compulsory and human. In this way you revive the dry data. How do you feel interesting rather than being terrible? And how do you guide without preaching?

Therefore, whether you are guiding a change, launching a product or trying to respond to your email, remember the facts. Story Sell. And the best communication? They are not just analysts or strategies. They are about to tell the story.

Now tell the story of the kick.