When Klyili, a startup that claims to build a product that helps people “cheat” on everything, announced that it collected a financing round of a $ 15 million series from Anderson Horwitz, on some people X criticized VC firm to back the controversial company.
Nevertheless, Klie is not just offering a product that may be objectionable. Startups have also become famous for using, which many people call marketing anger.
But Klyili’s ability to attract attention is exactly the ones who attracted A16z to startup.
Before meeting with Kaleley’s founder Roy Lee, Andronson Horwiots’s colleague Brian Kim thought that Startup needed new marketing tactics in the AI ​​era.
Like, like many investors, earlier I thought that building an excellent “craftsman” product with highly desired features is the key to the lasting success of a startup, he explained on the latest. A16Z Pod Cast Event.
But shortly after the appearance of productive AI, he saw that the offer of extraordinary products would not be enough.
Kim said, “If you prepare this item and make an open model to add this section to their products, you work.” “So, it could not become a slow blood product with great thought. He needed to become something where the founders moved very quickly.”
Due to this feeling, Kim has been forced to believe it at this speed, whether it is in marketing or product construction, is equivalent to creating a successful start.
Earlier this month, less Published a post Explaining its theory, the AI ​​startups facing consumers are “ate,”. “
When Kim met Lee and found that Klie had been able to turn into consumers who paid awareness, he immediately knew that he had discovered a founder about which he had made theory.
Kim said, “The noise of everything has been so difficult, especially in consumers, and permanently it is impossible to do it.”
How does Lee explains why his polarizing marketing approach has created so much buzz?
“Most people do not know how to make viral content,” Lee said on the podcast. “Everyone on the X is trying to make the most intellectual, thinking like a person. But it only lacks viral feeling. “
Instead, Lee had studied why some posts were blown on Taktok and Instagram.
“The algorithm promotes the most controversial things,” he said. “I’m literally applying the same principles of conflicts to X and LinkedIn.”
Li said, “Many people do not know, is it that when it started in April, he started using his hidden Ai to lie to a woman about her age and art knowledge.
Despite some of the products, the startup has not yet unveiled the solution that he is hypeting.
“The internet is coming, saying,” Where is the product? “Lee said. “We are before the latest YC batch of companies. Still, we are creating more than one of them.”
Lee is convinced that once the product is launched, it will create even more excitement if Kaleley introduces it to the company for the past two months without “marketing”. (Official Launch has been set on Friday, June 27, they posted on x.
Kim Clelyi’s view looks as a great sculpture of the theory as his “candle”.
Since the time is the essence in AI, A16Z’s partner is confident that this product can be detected on the Klyili fly.
Kim said, “The important thing is to try to make the aircraft because it is falling below the mountain.”
We will soon see if the plane grows or crashed.