How to use prime day traffic without prices reduction

Amazon Prime Day means different things for different people. For consumers, this is a day (actually a few days) saving with the world’s largest online retailer. 200 million plus Consumers with basic membership. Retailers’ IT, this is a difficult reminder of how much challenge it is to compete with this size liver.

But it is possible to compete with Amazon. Instead of danger to e -commerce, I have found that if you plan in advance and take a strategy approach, the growing tide of Amazon Prime Day can be used to lift all e -commerce boats. In 2023, the e -commerce industry looked overall 6.1 % promotion During the two -day event of Amazon, the increase in sales and the clicks by 52 % shows that if retailers can use the wave of Amazon -created consumers, consumers will spend anywhere. Let’s take a look at some strategies that you can use as a retailer to take the most out of Amazon Prime Day without feeling like a slave to an animal.

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1. Make planning and preliminary plan

Since the old saying “7 ps law” as states of states, proper preparation and planning prevents poor performance, and there is no exception with the successful acquisition of consumers during prime day. Make sure your customers have enough inventory of these products that your customers like. Evaluating your product inventory is also a good process to build a smart bundle. Instead of trying to compete based on individual products, small retailers can compete with Amazon by offering discounts on bundle products.

Tired offers are also a good way to get customer attention. Products offers at pricing locations that give different benefits or features can attract users who can otherwise ignore a single product. Microsoft does the MS Office Standard and more feature -filled Office Professional by offering “tired”.

In the upper part of it, tire discounts based on quantity or purchase amount can encourage large orders. For example, a supplement company I have worked with “Buy two, get 10 % off”, spend $ 100, off 15 % off, “and other variations.

2. Run a parallel campaign or event

Amazon has left its customers out of the way to accelerate its customers for prime day enthusiasm, with which regular contacts reach the event. You have no reason as an online retailer, I can’t. By running Amazon’s parallel email and SMS campaigns, your customers may find that there are more deals left than Amazon. Campaigns can be focused on high -minded users whose online behavior and previous purchase can identify the trend of purchase of high demand items. High demand products can be identified by analyzing previous sales data.

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3. Launch and run 1-2 weekend lead generation campaign

One of the excellent methods of bringing new users into their sales is to use the lead generation campaign. I can talk about personal experience about the effectiveness of these campaigns, which I have helped to implement consumers for many years through content marketing strategies. Quality content helps entrepreneurs to capture contact information from targeted audience, due to warmth, which can be easily converted into consumers.

Different channels – using up to four contact points through a few weeks through email, direct mail, SMS, website landing pages, etc. – you can transmit possibilities through your sales finals and inform them about your products, eventually guide them where they can complete their purchase.

4. Create urgency using special offers/waivers

The use of special offers for online retailers has many benefits. First of all, it provides great flexibility because the proposal can be anything from exemptions to promotional products. Second, it allows retailers to attract users creatively without offering a massive discount.

Some examples of special special examples can be as easy as the on -day prime day is offered. You can also offer access to the product of the specially available editions specially available during prime day for discounts. Offering a refundable point in the future date or referral bonuses can also be used instead of discounts.

Mazon, Amazon users will have to buy prime membership first to access Prime Day savings. Online businesses can choose their users to take the same way by offering savings membership, or by advertising, they can take the opposite approach that they do not need to membership.

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5. Maximum of your reach

One thing I always recommend to do to my clients for Prime Day and during that is to use the power of social media. For more than two decades, I have worked with business in this area, and the benefits of mentioning the benefits are very high. But there are some who can help online retailers a lot.

Promoting your business on Prime Minister’s social media can increase your brand awareness when buying online purchases. Social platforms target ads very easy and costly. Answering questions and using tools such as pools and surveys, social media directs businesses directly engaged with consumers.

6. Make customer experience a great

Amazon is proud of himself, which means “madness of consumers”. This philosophy has advanced their easily searching products, one click purchase and high -speed delivery capacity. Online retailers who compete with Amazon can provide a great experience for their customers by taking a similar approach.

Your website should have intuitive navigation, images that are rapidly loaded and clearly displayed on both desktops and mobiles, and data that are easily searched. I have done a lot of work on the details of products with retailers and e -tailors in many years. The product description should be comprehensive but detailed and the user’s recommendations for purchase should be more and more personal, which should take advantage of the customer’s purchase date to suggest items that are the most compatible.

The checkout process should be smooth, which allows the customer to move faster from the shopping cart from the shopping basket so that the minimum order can be verified and summarized. The completion of the order should be a combination of a suitable inventory that meets the demand for products, combined with sharp and reliable shipping. Finally, many channels should be available to help consumers in any problem arising.

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7. Encourage the engagement of after purchase

Efforts should be made to engage with consumers after their purchase. This gives the retailer the opportunity to find out what their purchase experience is like and keep the customer busy with your brand. This is the place where the information you collect during the lead generation can help you. You can send users special communications on their mobile phones for SMS messages, emails and birthday or seasonal promotions on their inboxes.

Not just for Amazon

Amazon Prime Day Online businesses have an opportunity to take advantage of consumer traffic and provide products and services to consumers aware of savings. Before purchasing, during and after, engaging with its existing customers, retailers can increase sales by strengthening their customers’ relationships. Preparing a qualifying lead can injure new users in your sales fennel.