Joseph Rotakangua spent eight years in search of companies to collect consumer insights data. Finally, he just decided to build them.
Now the beginning of it, called SecretMillion, led by Bonfire Ventures, has collected 12 million series A to help market intelligence and consumer insights. He founded the company with Eric Swankambo in 2021.
“There was an abundance of consumer and market -level data for parts of the United States, the United Kingdom, and some parts of Western Europe, maybe there are some signs in Canada and Australia. But when it is a matter of international markets, including India, Brazil, Mexico, Japan, Turkey and China,” he told Tech. “There is no real picture on consumption, what users want, or how their behavior is changing.”
First of all, he thought to buy the issue by buying statistics from public trading agencies. But finally, he found that the data did not exist old, scattered, or sometimes. He then turned to buy consumer reports and often found it difficult to prove or prove.
Rotakangwa said, “There was no solution. It was not a panel. Now we call zero party data. Consumption data that is voluntarily shared by consumers, in their own routines, at any place, at any place, using advanced verification and verification system,”
Through their launch, the pair ended the construction of the AI -powered intelligence software system, which could give businesses real time in their customer markets. This helps identify important sectors to predict and pay attention to consumers’ behavior, which in turn can help reduce the cost of consumers and increase consumer loyalty. ROAZI users include high consumer companies such as Coca -Cola, Palmpers, Visa, and Nestlé, Per Loss website.
The company had earlier collected 4 million seed rounds in 2022, led by Bone Fire Ventures.
Rotakangua this time described the fundraising process as “election”, saying that he and Swankambo focused on “finding the right partners, who deepened the problem.” “Other investors during this period include Santa Barbara Ventures, New Fund, and former Students Ventures.
Razi said he would help his clients make real -time decisions to use the fresh capital to scale its AI co -pilot. It is also expected to hire more engineers. It currently pulls data from 190 countries, which are mainly consumers in the United States and Europe. As Rotakanga has said, this goal is to continue the construction of infrastructure that will engulf the developing world of consumer data.
Razi is a competition, including inheritance consumer insights by companies GFK and IPSOS. But Rotakanga said that Razi is different from its rivals because it does not depend on the model or estimated data. Instead, it allows its own infrastructure insight and implementation. Knowing what to do and what to do about it, he continued.
He said, “Winning today means expecting shifts, looking around the corner, and taking confidence in the competition even before the competition also realizes a change.”