AI -powered Marketing Automation Startup ShiftFive years ago, two UC Berkeley was founded by a dropout, collecting a $ 28 million series headed by the summary, which includes true ventures and HOF Capital.
Like the company’s founding story, this may be an event of the HBO show “Silicon Valley”.
The story begins when co -founder and CEO Neil Tori, who was now 24 years old, was in high school. One day he was seen interrupting the live stream during class, sent to the principal’s office, and he had to stay late.
They are afraid to call and tell their parents why they had to lift him, instead he called a close friend of his. At the drive home, the Theory explained to the friend what he was in trouble. Tiwari told Tech Crunch, “I told him that I was interested (in the Entrepreneurship), and four years later, he was actually the first person to write us a check in the company.”
In Berkeley, Tiwari’s College Room Met James Jiao-Bar Co-Founder and CTO-CTO-also dreamed of establishing their company, so they both tried to build various products, such as helping marketers buy products advertisements. When he signed up to help them in marketing works, he stumbled upon the idea of conversion and decided to make some additional features of the layer’s automation.
“It was actually for us,” Tiwari said about his start tech. The co -founders enjoyed the construction of their internal marketing tool, they were wondering if they could sell it and began reaching marketing executives for the “customer Discovery” interview.
“We spent a two -month -old like a marketing VPS, like a 160 to 500 employees’ business interview with a business, and more positively more positive,” said the Theory said.
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Marketing teams had made these tools deeply embedded in their workflows, but everyone had similar complaints about the parts they could not automatically.
The pair got their idea. Family friend introduced them to the marketing process, which helped them collect 2 million seed rounds. At the age of 19, he went out of college to work full time on conversion.
The founders treated their raised funds because they lived in two bedrooms, a bathroom apartment with five other rooms: two people were in one room, people were sleeping on the sofa and sleeping in the closet.
When they built their products, the chatter exploded at the scene. Many heritage marketing automation tools are adding various AI and chat integration to their goods, but not all their features support these integration. Tiwari said the marketing teams “want to be able to rich contacts, (() are able to automatically make the work flow”. The conversion has backed AI, which means it can work automatically organize leads and personal follow -up emails.
As the interest of the AI has increased, there are chances of the company. The Theory said the conversion is close to 10 million arr in the last two years, and about 90 90 % of its users have medium -sized businesses that have eliminated the Legacy app.
Of course, the conversion is also in a crowded field. In addition to the inheritance marketing automation tools such as Hub Spot, Adobe Marcoto, or Sales Force Pradot, there are other AI ancestral startups such as Jasper, Author AI, ITable, Copy, Copy, And many Other
But Tiwari also has the confidence of the founder’s classic Silicon Valley in the crowded market. Its game plan calls for targeting businesses that use old marketing tools. For example, the change is not targeting the startup for the first time by choosing a device.
The CEO says the company has raised a total of $ 30 million between its seeds and series A, and they are working well that the founders have moved each one to separate apartments where they have their own rooms, and none of their roommates sleeps in a room.