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Nick Rodrig Do not consider yourself calm under pressure. But when a man threw a glass bottle from his cup of cake shop window, he did not scream, panic or withdraw. He closed the door, checked his staff and kept on.
This was not the first time he bet on grace rather than anger.
Rodrig is the owner Famous creationsFairfield, a bakery and catering business located in California, which is known for the flavors of its inflammatory cups of cake – think that chicken and wafals, guardian, Margareta and a literally “heart attack”. But this is not just behavior that people keep coming back. This is Rodrig.
“People can get a cake anywhere,” they tell Sp onent Injured Kelly BBQ Media On The influence of restaurant Podcast “They come here because we feel them.”
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When his shop went viral on Instagram, with a video that reached 11.2 million views, he did not lose hunting. He remained at the root that he worked for his business for 12 years: authenticity, creativity and infinite service.
Now the painful video A man shows scattered Famous creations‘Store front window with bottle. Rodrig never retaliated. He did not even raise his voice. “Being crazy was not going to fix the window,” he says. After that the incident was more than the incident. Consumers flooded not with sympathy donations, but with cup cake orders.
And behind the curtains, his insurance provider, Next (a The influence of restaurant Sponsil), faster speed, helps cover the losses and barely move it forward with hiccups. This was not his real story, but it is reflected.
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Follow your hobbies
Rodrig worked at AT&T, but he hated it. He jokes that he fired himself for the purpose, and maybe this is true. But he already had a backup plan.
After collecting more than $ 1,200 in Charity Back sales, he went home on baking from home. Within 15 months, he opened his first store front. He made this business on social media just without investors or debt without a lot of butter, stir and community buzz.
Even today, with the flavors of two places and more than 150 cups of cake, Rodrig still scratches it. It does not have a kitchen in the other store, so its staff backed everything in the Fairfield and shuttle it by hand. And while some businessmen are obsessed with perfect branding or viral content, Rodrig posts whatever is right.
He says, “My followers hear my voice that I write. That’s important.” “If you own a small business, just post, just beaten. Be real. Not everyone will like you. That’s fine.”
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When the window’s story was blown online, that attitude was useful. The comments included, some assistant, and some vicious – the kind of the kind that tries to tell you who you are, how you think and even what you voted about, because how you handled a stranger’s explosion. Finally, Rodrig closed the comments.
What he did not stop was a message. The same mentality that obtained it through corporate burnout, two store front launches and some viral fire stores that move it forward.
“No one will love your business as you do,” Rodrig says. “You have to protect it. Be careful.”
The window was broken. His voice didn’t do – nor did business.
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Nick Rodrig Do not consider yourself calm under pressure. But when a man threw a glass bottle from his cup of cake shop window, he did not scream, panic or withdraw. He closed the door, checked his staff and kept on.
This was not the first time he bet on grace rather than anger.
Rodrig is the owner Famous creationsFairfield, a bakery and catering business located in California, which is known for the flavors of its inflammatory cups of cake – think that chicken and wafals, guardian, Margareta and a literally “heart attack”. But this is not just behavior that people keep coming back. This is Rodrig.
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