A business way of creating a business that flourishes at strict economic times

Strict economic times for business and consumers are terrible, but the solution is not to remove your feet from gas. I opened the first roof Max dealership in 2019, just a year before the pandemic diseases of Kovide 19. Today, it is recognized at a national level Residential roof restoration An annual income brand of about $ 200 million in 2025.

Here are the five important principles I used to guide my business decisions during these difficult years.

Related: How great businessmen find ways to win during economic misery

1. The necessary issues are more important than the desires

Many founders have focused on shiny, dramatic solutions that dominate the headlines, such as getting humanity to Mars or being the first to produce AGI. But sometimes, these are solutions to problems that are not really present – or at least, which are not immediately available for everyday people.

Most people are not worried about whether they will ever step on the surface of the red planet. They are worried about what will happen to this planet in their lives, because they are worried about their homes.

So when I and my brother Todd started their business, we didn’t shoot for the moon – or Mars. We focused on helping people avoid their asphalt shingle roof age and to avoid prematurely waste. It was a simple problem, but one we saw homeowners all over the United States. This meant that from the beginning, we had a nation full of target users.

2. Affordable replacement new markets of bug tickets can create new markets

During these early years, we faced the biggest challenge that there was no market for our products. The roofing was already in the roofing, but it was only for metal and flat roofs. Everyone in the residential space was selling alternatives at the time, and there was no alternative to Asphalt Sugs until we invented.

Even in the best times, making a new niche is a long order. But the economic uncertainty of pandemic diseases proved to be a blessing in reality. When homeowners heard that the cost of our treatment is 80 % less than the cost of completely changing their leather, it does not matter anymore that we are not doing anything in the residential space before. Only the cost saving was enough to persuade many people to choose.

Related: 5 points of making cheap products without compromising on quality

3. Controlling your operating costs reduces your risk

Scale of any business comes with a certain amount of risky risk, which is why many companies are more careful about achieving growth at the time of economic volatility. But stagnation is another major threat.

Think about it like this: If you are climbing on the volcano and it erupts, your first installment may be. But if you live on your current edge, you are probably not going to make it. As horrible, you have to move.

The key is to stay. If you were a mountaineer, you might dig your bags and any unnecessary items so they would not slow down you. As a business in the uncertain economy, the same principle applies: you want to be financially lean so you can scale at a lower risk.

For us, this meant that instead of opening and managing new places, setting up a national network of dealers. It just did not help us expand new markets with low -heads. It allowed us to invest more in providing training resources and content to each dealer, which he needed to succeed. At a time when many Americans were looking for new ways to earn but they were afraid of starting their business, it gave everyone a leg.

We could not afford to take such a risk during pandemic diseases, but by providing comprehensive training resources and remote support to our partners, we gave them everything to bring in North America.

4. The aging system and infrastructure is a neglected but essential market

Time affects everything and everything. Even when the budget is tight, things still get old and need to be restored to stay active.

For some of these things – such as ceilings – there is no option to stop work. Asphalt is 29 % of the shingle roofs Less than four years The usable life is left, and the clock is sticking to the market conditions.

If you can develop your business around the serving assets that are both essential and outdated, you can always trust the consumer’s stable series. We knew that people could postpone their landscape projects during pandemic diseases, but they did not allow the roofs to be harassed on their heads where they endangered their properties.

5. Green solutions can be profitable as well as planet savings

Last but at least, we have to talk about the value of the offer of environmentally friendly products and services. It is a mistake to see the green solution as a luxury that people would like to buy only during financial comfort.

During rocky economic periods, the last thing that people want to do is waste resources. If they can save money by maintaining something instead of throwing something, they will. And since many green solutions are focused on reducing waste, these services are more appealing when the economy faces, no less.

With the roof Max, we offered a way to the owners of the house to keep their existing asphalt shingles in good shape instead of paying a complete change of roof. It not only saved an average of 3.8 tonnes of full waste in every home, but also cost 80 %. The fact is that we were environmentally friendly. It was a key part of the value we were offering at a time when every saved Shingle (and dollar) was important.

Related: Create a business that helps people feel good in doing the right thing

Make your business resistant to recession

In one of the worst recession in our lives, the principles that helped my business were not rocket science. They were easy:

• Pay attention to a necessary issue

• Offer an affordable alternative to something expensive

• Keep operating costs in check

• Pay attention to the aging system or infrastructure

• Help users stay lean and green

You can also use them to insulate your business as well. Here is for sustainable development, regardless of what the future is.