It cannot be denied that Apple’s Sri Digital Chatboat has not placed the honor in the WWDC 2025 key note this year’s WWDC 2025. Apple mentioned it, and reaffirmed that it was much more time that he expected to bring a year ago, which promised it a year ago, saying that Apple’s full integration would reach “in the coming year”.
Apple after that means 2026. This means that we will not be able to see the deep integration that will allow Sri to be used in 2025 to become a better digital partner about you and your iOS -driven iPhone. It will not just be a part of the declared iOS 26, will use the app’s intention to understand what is happening on the screen and on the basis of which you have to work on help.
I have my views about the delay, most of which revolve around the tension between the AI’s full experience and the provision of Apple’s basic principles about Apple’s privacy. They are often seen on cross purposes. This, though, is estimated. Only Apple can tell us what’s going on – and now they have.
I, with Tom’s Guide Global Editor -in -Chief Mark Sponveer, Apple Senior Vice President of Apple Senior Vice President of Software Engineering, Craig Federgie and Marketing with Apple Global VP Marketing Greg Josovic, about a widespread discussion of Apple’s wide discussion about Apple’s widespread debate about a wide discuss Immediately the keynote about the discussion of a widely podcast discussion about the discussion. Sit down later.
We started asking Federgie what Apple offered about Apple Intelligence, as well as Siri’s status, and iPhone users can expect what this year or next. When it comes to Apple Intelligence, Siri, and AI, the feedback was amazingly transparent, when it comes to Apple Intelligence, Siri, and AI, Apple’s strategic thinking offered windows.
Nothing else
Federgi started walking with what Apple has provided with Apple Intelligence so far, and, to be fair, it’s enough
“We were very focused on creating a wide platform for really integrated personal experiences in OS.” WWDC withdrew Federgie, citing the original announcement of Apple Intelligence in 2024.
At this time, Apple showed written tools, summary, information, movie memories, the photo library spiritual search, and cleaning for photos. It delivered all these features, but even when Apple was building these tools, he recognized, he recognized, Federgie told us, “On the basis of big -language models on the device, the private cloud compute, as the basis of more intelligence, to get better information, and to make it better.”
More confidence?
A year ago, Apple’s confidence in the ability to make such a sir showed a platform that could handle more conversation context, corruption, to type from Siri, and significantly re -designed UI. Again, Apple provided all the things.
“We also talked about (…) about things (we also talked about (…), such as the app, is or by Siri to be able to request wider functions in your device to allow it to work more.” “We have also talked about the ability to use personal knowledge with this cement index so if you ask for things like,” What is the pod cast, that ‘Jose sent me?’ That we can find it, whether in your messages or in your email, and call it, and then probably use it using these app’s intentions. That piece is a piece that we have not yet reached. “
This is a famous history. Apple exceeded the limit and failed to promise the Under -Delivery, 2024, and acknowledged the Spring Update, and the spring acknowledged by 2025 that it would not be ready at any time. Because it has happened, so far, there is a bit. Apple is not a habit of demonstrating technology or products that he does not certainly know that he will be able to provide according to the schedule.
However, Federgie explained in some detail where things are disturbed, and how Apple develops here.
He explained, “We found that when we were developing the feature that we had, really, two stages, two versions of the final architecture that we are going to create.” “We worked here in the version when we were approaching the conference, and, at that time, we were more confident that we could deliver it. We thought till December, and if not, we estimated it through spring, even as we announced it as part of the WWDC. ” ‘
A story of two architecture
Since Apple was working on V1 of Siri Architecture, it was also working on that Federigi had said V2, “From a deep end, the architecture that we knew about what we finally wanted to make, so we wanted to make, so we wanted Siri.”
What was seen during the WWDC 2024 was videos of this V -1 architecture, and it was the basis of the work that was the basis of the work after the WWDC 2024 disclosure, after the preparation of the entire Apple Intelligence Sri Launch.
Federgie added, “We have set about months, which makes it better and better in the app more intentions, finding Better better and better.” “But basically, we found that the boundaries of V -1 architecture are not reaching us to the standard we know and expects our customers. We realized that V -1 architecture, you know, we know, we can push and push and put it in more time, but if we do not expect it, we will not work for it.
“As soon as we realized it, and it was during the spring, we tell the world that we are not able to get it out, and we will really continue to work on moving into new architecture and releasing something.”
We felt that (…) If we tried to advance it in the state, it would not meet the expectations of our customers or Apple’s standards, and we would have to go into the V2 architecture.
Craig Federgie, Apple
Although this switch, and what Apple learned on the way, it meant that Apple would not make the same mistake again, and would promise a new Siri that he could not guarantee it. Instead, Apple “will not set a date in advance,” Federgie explained, “Unless our home is home, V2 architecture not only provides in the form we can demonstrate for all of you…”
He then made fun of, while, in fact, he could show the working V2 model, he was not going to do so. Then he further said, “We have, you know, V2 architecture, of course, working at home, but we are not yet reaching the point where it is reaching the quality level that I think it makes a great feature of Apple, and so we are not ready to announce this date when we are ready to give it to it,”
I asked Federgie if, through V2 architecture, he was talking about the wholesale rebuilding of Siri, but Federgie refused me to think.
“I should say that V2 is not a architecture, it was not a starover. V -1 architecture was like half of the V2 architecture, and now we increase it, making it a pure architecture that enhances the entire Siri experience. So we improve a lot of quality and now we are more than it, but now we are more than we are, but now we are more than we are more than it. Harmony has been eliminated, and now it is more and more compatible, and now it is more and more compatible, and now it is more and more compatible, and now it is increasing it.
A different AI strategy
Some people may see the failure to reach Siri as a strategic stumble on their original schedule. But Apple’s approach to AI and product is quite different from Openi or Google Gemini. It does not revolve around a single product or powerful chat boot. Siri is not necessarily the center we all thought.
Federgie did not dispute that “AI is a change technology (…) that is growing from this architecture affects the entire industry and the economy for decades, and like the Internet, like too much movement, and it is touching Apple products and it is touching out of Apple’s products.”
Apple clearly wants to be part of this revolution, but on its terms and ways that most benefit its users, while of course, their privacy protection. Siri, though, was never the last game, as Federgie said.
AI is a change technology (…) and it is about to touch Apple’s products and it is touches experiences that are out of Apple’s products. “
Craig Federgie, Apple
“When we started with Apple Intelligence, we were very clear: it was not just about making a chatboat. So, apparently, when I didn’t mention some of them, people did not do it, people were like, ‘Apple? Apple? I thought you were not going to give us your chat boot, and never.”
So what is the purpose? I think this WWDC 2025 can be very clear from the key note. Apple plans to connect Apple Intelligence in all its platforms. Instead of going to a single app like Chattgop for your AI needs, Apple put it in a way, everywhere. It’s done, Federigi has explained, “In the way you meet where you are, it is not that you are going on some chat experience to perform things.”
Apple understands the attraction of conversation boats. “I know that many people know a truly powerful way to collect their thoughts, mental storms (…), so, of course, these are big things,” says Federgie, so, of course, these are big things. ” “Are they the most important thing for Apple’s development? Well, the time will tell where we go there, but this is not the important thing we are going to do right now.”
See below for a full interview with Federgie and Josovic.
