Welcome to our DTC next e -commerce growth Summit series where we are seeing all the good from our big -time event again. Miss the show? Hold the replay here and get the hottest points from the high profession of e -commerce in the industry with a special gift!
Don’t have time to see? Get full recovery below:
E -commerce is a battlefield and if anyone knows that it is the founder of Nick Shakeford, e -commerce legend and the Brees and Structures Agency.
Whether it’s your advertising costs, leaving you inventory problems to penetrate, or outdated emergency plans to remove customers, challenges are real.
But as Nick Shakeford says, “You just can’t stop things and expect the best. Adaptation is the name of the game.”
How to adopt Nick’s advice here and turn these obstacles into opportunities.
When Meta fails, Applean saves the day
Meta ad is the golden child of the platform unless it happens.
During the Black Friday/cyber toe, Nick Shakeford’s team ran to the wall when Meta denied the scale.
“We couldn’t spend, the CPM were provocative, and we need volume.” Their solution? Applion.
Why Aploin works
Applean provides cheap traffic and significant volume. Nick highlighted the unique behavior of buying its customers:
- Engaged audience: Users are encouraged to view ads (think points or rewards).
- Credit card links are: Many consumers already have paid information, which makes them primed for quick purchase.
- Cheap: While Meta CPMs took 65- $ 70 (on the good day), Aplovin offered a cost -effective alternative.
Nick Shakeford’s strategy
Appellate is probably the best as a discovery platform. Nick’s team is planning to make Applean traffic pair with Meta to re -market and use consumers to get better ideas about Aploin users.
Even if Applin’s traffic seems to be cheap or incompetent, it works when pairing with a meta. You just need to be strategic.
Tickway? When the meta gets tight, Applin is your fallback hero.
Prevent advertising-order from the first
When inventory problems are affected, it lures your ads to stop. But Shikford insists that this is a wrong move because shutting down ads can eliminate its pace. It is impossible to go back to the upper part, where you were.
Instead, see pre -orders to continue sales.
How Nick Shakeford’s team connected it to nails
- Product Page Transparency: Messaging like the latest product pages-‘ship in October’ to display pre-order availability.
- Alignment of retaining: Ensure that customer service and maintaining teams have been integrated to ensure permanent messaging.
- Follow -up after purchase: Sending updates to send clients to inform and create confidence
Why does it make a difference
Pre -order allows you to maintain revenue while management. All this is about shedding cash without misleading its customers.
Inventory problems do not mean that you have to stand. Pre -order keeps your ads running and your users are happy.
Kill the countdown timer
The days of the countless timer are over. Shakeford does not lack words here: “Not only are they morally objectionable, but they are also a legal risk. A complaint, and you are in hot water.”
Why Nick Shikford does not call the counting timer
- Legal risks: False hurry (eg, a timer that ends but does not actually end sales) can lead to complaints or litigation.
- The cutting of trust: “Consumers are now smart. They know when they are being played, and it hurts your brand.”
Nick Shakeford’s better view
Digger the tricks and pay attention to the real concessions:
- Clearly, honest messaging offers a limited time.
- Instead of cheap tricks, make a hurry.
Remember that every time transparency wins. Forget the countdown timer and gain confidence instead.
Wrap it up: Nick Shakeford’s winning formula
Nick’s advice boils on smart adaptation:
- Change it when not providing platforms like Meta. Test Applean and connect it with Meta to regenerate it.
- Keep selling, even when the inventory is tight. Pre -order saves the day.
- Build trust with honesty hurricane plans. No more counting timers tricks.
The success of e -commerce is not about avoiding problems, it is about resolving them in a strategy.
So get strategic and start to put these points into practice!
They are ready to see how customers can help. Start your free trial today And get 500 free contacts!
See who is on your site right now!
Get names, emails, phone numbers and more.
Try it free, no credit card is required