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We are in relation to the basic new design of the Internet. Not a face. A full body transplant.
For more than 30 years, the web has been the sofa of our playground, our workplace, our high street and our physician. But it is also fully designed for us for simple humans who type, tape, click, click and scroll. Interface for the eyes. Navigation is designed for fingers. The decisions trees are dressed as a website.
But here’s the truth: We are not going to become the core users of the web for long.
Chat GPT, Co -Pilot, Claude and Gemini -based AI agents are moving towards active participants from passive assistants. Today, we ask them to work For We tomorrow, we will give them the option to work As if We
And now, we’re asking Ferris to drive on Kobel Stone.
AI is already trying to work within the human form of human form. Click on buttons. Dragging the cursor. Fill the form It is like putting a robot in a glove and telling him that fingers have been found. It works, for now, but it is very inactive.
Remember when the cars first appeared on horse trails? Well, I don’t, but I know the story. He barely worked. Unless one is feeling, no action is needed. The same logic applies to the web. AI agents are not just digital shaffers. They are going to become drivers who visit, decide and make transactions. In the loop without us.
We need a new web.
AI agents require machine-local design
When it is made for machines looks like a web?
It’s fast. The hidden transactions pages become closing points. Interfaces dissolve. There are no “click” button here. Only structural data, non -structural context, flowing between exposed capabilities and systems.
APIS will become new store fronts. AI does not need to read a product page or scroll through the Carousel. He needs to ask a question: “Is this the best option based on my user’s preferences, budgets and preferences?” And it needs an immediate response.
The entire architecture of the Internet will turn to the AI-local interface. Fast protocol. Cleaner metad data. Confirmable sources. Confidence becomes a currency because AI cannot rely on wibks. Agent will review the reliability of sources, cross -check facts and learn from user results. Indications of reputation, structure and verification are more important than design.
And suddenly, the “user experience” has a different meaning. You are not designing for a engaging shopper. You are designed for artificial brain with unlimited tabs and zero tolerance for friction.
Two web, one future
So what happens next?
We can end with two parallel nets. For humans who are visual, convinced, slow. For a machines that are minimal, efficient, fast.
But more likely, the future is on the layers. Each digital level will need the skin to read from the machine. Your website, your content, your trade, if it is not good for independent agents, it is hidden.
It changes everything:
- SEO MEO becomes: machine experience correction.
- Content becomes data.
- The brand trust becomes even more quantity and transparent.
- From effect to lettuce, change from design access shifts.
Performance and reliable key website differences. Brands that hug this shift initially, not only beautiful landing pages, not only to build beautiful landing pages. . They will once deal with mobile reform or security with their AI compatibility.
Because in five years, this man’s clicking will not “buy” right now. It will be your AI agent, will work on your behalf, will make hundreds of decisions in one day – not only purchases, but also schedule meetings, travel booking, screening content screening and dialogue services in every domain of digital life.
And it will not choose the most beautiful site, it will select the fastest, highly reliable and reliable, most machine reading.
Down line
We’re not just upgrading the browser. We are rewriting the rules of the web.
The old Internet was built for people. Will be built for new agents. And companies that recognize it and develop infrastructure, content and interfaces accordingly will likely own the future.
Just like roads ready for cars, web will be ready for AI.
And the next digital revolution? It will be hanged through machines, for machines, for them, for machines, for machines, through machines, through machines.
Justin West Coat has led the global technology sector Adelman.