With some of the necessary infrastructure now in place for agentic commerce, businesses will want to figure out how to participate in this new form of buying and selling. But it’s a fragmented Wild West with competing payment protocols, and it’s unclear what businesses need to do to prepare.
More cloud providers and AI model companies will begin to provide businesses with the tools they need to start building systems that enable agentic commerce.
AWSwhich will be listed VisaThe Intelligence Commerce Platform on AWS Market believes that making it easier to connect to tools that enable agent payments will accelerate the adoption of agentic commerce.
That doesn’t mean Amazon has officially adopted Visa, though Trusted Agent Protocol (TAP), which will bring the world’s largest e-commerce platform to the agent shopping space, shows that agentic commerce is increasingly becoming a focus of businesses in one area.
Scott Mullins, AWS Managing Director of Worldwide Financial Services, told VentureBeat in an email that the platform’s listing “makes payment capabilities accessible” in a secure way that quickly integrates with Visa’s system.
“We’re giving developers a pre-built framework and standard infrastructure to eliminate development barriers,” Mullins said.
The idea, he added, is to list Visa’s platform to streamline integration with AWS services like Bedrock and the like. Agent Core.
In addition to listing the Visa Intelligence Commerce Platform on the AWS Marketplace, the two companies will also publish a blueprint for a public Bedrock AgentCore repository. This will “significantly reduce development time and complexity that anyone can use to build travel booking agents, retail shopping agents and B2B payment reconciliation agents,” Mullins said.
The Visa Intelligence Commerce Platform will be MCP compliant, allowing businesses to connect agents running on it with other agents.
What businesses need to know
through Visa Intelligence Commerce PlatformAWS customers can access authentication, agent tokenization and data personalization tools. These allow organizations to register and integrate their agents with Visa’s payment infrastructure.
The platform helps mask credit card details through tokenized digital credentials and lets companies set guidelines for agent transactions, such as spending limits.
Rubali Birwadkar, senior vice president and global head at Visa, said in a press release that bringing the platform to AWS scaled it up, “helping unlock faster innovation for developers and better experiences for consumers and businesses around the world.”
Mullins said Visa and AWS are helping developers and enterprises provide the basic infrastructure to push agent commerce projects, but for that to work, developers must integrate multiple agents and understand the different needs of industries.
“Real-world commerce often requires multiple agents to work together,” Mullins said. Developers need to design coordination patterns for these complex, multi-agent workflows.”
Different use cases also have different needs, so businesses need to plan carefully around existing infrastructure.
This is where the MCP connection is crucial, as it will enable the communication of an organization’s agents across the Visa platform while maintaining identity and security.
Blueprints for agentic trading
Mullins said the biggest stumbling block for many businesses experimenting with agentic trading is the fragmentation of the trading system, which creates integration challenges.
“This collaboration will address these challenges by providing a reference architecture blueprint that developers can use as starting points, which can be combined with AWS’s cloud infrastructure and Visa’s trusted payment network to build a standardized, secure foundation for agentic commerce,” he said.
The reference blueprints will provide a framework for enterprise developers, solution architects and software vendors to follow as they build these new workflows. Mullins said the blueprints are being developed in coordination with Expedia Group, Intuit and the Eurostars hotel company.
Blueprints will work with the Visa Intelligent Commerce MCP server and API and will be managed by Amazon Bedrock Agent Core.
AWS said it aims to “enable a foundation for agentic commerce at scale, where transactions are handled by agents capable of real-time reasoning and coordination.”
These blueprints will eventually become composable, reusable workflows for any organization looking to build travel booking agents or retail shopping agents. They don’t need to be customer-facing agents. There may also be agents who purchase flights for employees.
Agent Commerce proceeds
Agentic commerce, where agents search for products, add to cart and pay, is fast becoming the next frontier for AI players.
Companies love it Open Eye And Google have come out with AI-powered shopping tools Surface products and making it easier for agents to find them. Browsers like Openai’s Atlas and Comet trouble Also play a role in connecting agents to websites. Retailers like Walmart and Target have also integrated Chat into GPT, so customers can ask the chatbot to find items via chat.
One of the biggest issues facing agent commerce adoption revolves around enabling safe, secure transactions. Openai and strip Launched Agent Commerce Protocol (ACP) In September, after Google announced Agent Pay Protocol (AP2) Supported by American Express, MasterCard, PayPal, Salesforce and ServiceNow. Immediately after TAP after visa. The latter, which connects to the Visa Intelligent Commerce platform.
“The foundation is now in place through this collaboration, but successful agentic commerce requires thoughtful design that considers the specific needs of the industry, customers and existing systems while leveraging the standard infrastructure and blueprints now available,” Mullins said.