They have their own opinions expressed by business partners.
Adam Brotman And Andy Bori They were not planning to write a book about AI.
At first, Harvard contacted him about the customer’s loyalty, an article he knew well. Brotman spent many years under the guidance of digital strategy StarbucksHelp the company to create a world -class mobile app. The sack was a long -lasting technician and venture capitalist who founded the joint Forum 3Brotman, as well as a digital strategy firm.
Then the chatter arrived at the scene, and everything changed.
“We had this moment,” said sack Sp onent Injured Kelly BBQ Media“Where we looked at each other and said: This is going to be much greater than anyone.”
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At that moment, the book he thought he would be writing – secured about digital loyalty – gets something else. They were now on the mission to open AI: which meant for business, creativity and the entire scenario of work.
He started a trip that resulted in AI First: Playbook for future -proof business and brand.
His research included the most powerful mind interview in Tech: Sam AltmanCEO of Openai; Red HuffmanLinkedIn and Openi co -founder; And Bill Gates.
They were not an easy interview to get.
When they met Huffman, they were late. He had just finished call with the Pope. Thus, powerful technology became companies.
He was working with the Vatican to help them understand AI’s social impact. The Pope’s attention that caught the idea was that the AI ​​-driven device could provide health care as a basic care physician. For the whole world on a scale.
Bill Gates easily presented his emotions: “AI is bigger than a computer.” When asked why, he explained, “This time, the computer understands us.”
When it was asked how AI would affect marketing and creativity, Sam Ultman did not back down. “95 percent of the marketing, as we know, will be done by AI in five years,” he said. The entire departments will be replaced by agents. The decades of old workflows will be replaced.
The interview, held at the Openi offices in San Francisco, was a turning point. Brotman and sack were surprised. He kept quietly walking around the block.
“We were just processing,” said Brotman. “What we thought we knew about business and the future had changed.”
When it was clicked: It was even bigger than what they had ever experienced. It was their “sacred dirt moment”.
Because that was. And this is still the case, to pay attention to anyone.
AI First Restaurant
For Adam Brotman, the restaurant industry is not just another vertical. This is the place where the digital man meets, where a line of hungry customers can make or break your lower line. From that day, from the construction of the Star Box app to the greatest names of hospitality.
So when he says that AI is a game changer for a restaurant, it means.
“The restaurant has always struggled to counter technology,” Brotman says Brotman says. “They walk on a thin margin, always focusing on guests, food, experience. Tech is often considered a Sochi. “
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This is no longer an option. “The playground has changed,” he says. “You can’t say, ‘I don’t have a tech team or business intelligence.’ You do
So what does that mean? For those who start, every conversation makes a difference. Team Hoods, Record them, copy them, feed them in AI. That pile of chickens is now a gold mine of insight.
Customers’ opinions are no longer just what you answer. This is data. Use AI to create this impression, refer to it with your notes, and find out what is working and what is not.
And which data do you already have? “You don’t need a large -scale data warehouse,” says Brotman, “Take it weekly snapshot, feed it in AI, and take a clear, real -time look at what users are buying, what trends are emerging, and where you need axis.”
Related: These college friends wanted to sell better food. Now, his company is being publicly traded.
Andy Bori is in a hurry to indicate that an AI First Restaurant begins with AI First Mind. “You don’t have to be an expert,” he says. “Start with a problem – February, Supply China, Marketing – and AI help you make a solution map.”
His advice: Do not control it. “Just ask,” says sack. “Treat him as a advisor. Tell me what is in your mind and help you see what is possible.”
For restaurant operators who always struggle for every inch, this can be the biggest change. The world where you had to choose between hospitality and technology.
And the IT of Brotman and the Borie, it all returns to the first moment of the sacred mess – the feeling that AI was not just another tool, but a tectonic shift that will change everything.
“The ground is running,” Brotman says. “We’re just helping to stand on the restaurant.”
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