Amazon Prime Day Data, the largest online sales day of the year

Amazon doubled its annual prime sales days for 2025, and made a four -day event from July 8 to 11. And it looks like the payment is underway.

CNBC reporting According to Adobe Analytics, on Tuesday, on the first day of Amazon’s four -day prime sales, US sales rose to $ 7.9 billion over the course of the year.

Adobe told Outlet that it was “the largest e -commerce day so far this year.”

Related: 2 Easy Strategies to Save More on Prime Day 2025

But not all shopkeepers are seeing sales increase. Bloomberg Reports This speed trade, which has about $ 7 billion in annual sales on Amazon, said its first day sales are 41 % lower than its first year. The company manages online sales for 50 brands, including Beats, Crooks, and Thirabodi.

John Shi, the founder and chief executive officer of speed, blamed the lack of urgency, saying that more day -to -day sales mean that it is time for “treasury hunting” rather than shopping.

The Shi’a said, “All this is a four -day strategy.” This is a very unexpected and uncertain year. “

Nevertheless, the Shi’a noted that the last minute’s urgency could be pushed. He said his company is still expected to increase sales by 9.1 % over the previous year if people make the last two days more.

Related: Amazon is expanding the same day delivery in thousands of small cities and rural areas

In an interview with Bloomberg television WednesdaySo far, the buyers are buying “everyday accessories,” said Jamil Ghani, head of Amazon Prime, and in particular it has been noted that dental strips are the fastest growing category on Amazon.

Ghani added that talking about the total number of sales is still “very early”.

The CNBC noted that Adobe is expected to sell the total four -day sale for a prime day event “equal to two black Friday,” about $ 23.8 billion.