The company behind the beloved toys like Metal, Barbie is partnering with Openi to bring AI to the toy before the end of the year.
In a new cooperation announced this week, Metal confirmed that he would use the Open Open Generative model, including the Chat GPT enterprise to create a “smart play experiment” for children.
Although companies have not exactly revealed what they are building, both physical toys and digital companions are on the table.
This is a major change for one of the world’s most famous toys, and a sign of how quickly the AI ​​is moving screens, keyboards and work apps to childhood playrooms.
Ai met Barbie
Metal says it is determined to build AI features, safe and secure, safe and secure. Think: Dolls that can set up a dynamic conversation, hot wheels with real time coaching or UNO games that react to your strategy.
Although these examples are speculation, the company has confirmed that its first product will start by the end of 2025. Before the holidays? This is someone’s guess.
“Metal has access to modern AI tools to enable production capacity, creativity and change on a scale, said Brad Light Cape, Brad Light Cape, Openi.
Both companies also say these tools will help internally ignore and design new toys.
But the real light is on the fact that children and families will already be able to experiment.
Why now?
Metal is not a stranger to re -energize. After the explosive success of the ‘Barbie’ film and users are looking for Chat GPT -4O and image generation to convert themselves into action data, the growing Portophio of digital content means that this brand is now doubling on future forward tech.
The Open AI partnership provides it with a competitive edge as more toy makers look for the AI ​​-capable game.
As reported BloombergMetal Chief Franchise Officer Josh Silverman says the company has not given its IP license to Open AI. This means, the brands are still strictly controlled, but it indicated that a range of physical and digital offerings is in development.
The final views
Expect more news before the holiday season in connection with the rollout of this expected toys.
And if Metal considers his promise, we can enter a new era of AI toys – where Barbie is more than a doll, but maybe talking and listening.
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