BFCM is no longer just some big sales days. It is a whole week of pre -party obsession that begins the holiday purchase season.
And for our customers?
They were already watching the Black Friede earlier a massive win!
Spilller Alert: If you are not sending pre -Black Friday emails, you have lost. But no problem, we are present to help you crush you next year.
Let’s take a look at some of the BFCM trends we’ve seen.
Big picture: E -commerce is on fire
Before we go deep into the customers. AI data, let’s zoom out for a second. This year the entire e -commerce industry is on a hot stream!
Black Friday entered alone .4 74.4 billion Globally (5 % higher than the previous yearJes With a shopping accounting for a record .5 11.5 billion.
Then there was cyber toe, where buyers fell jaw .3 13.3 billion – 7.3 % increase from last year.
And it doesn’t show slow behavior!
Since November 1, buyers have already spent 1 131.5 billionWhich is 2023 to 9 % jump.
When dust is settled, the total costs are expected to increase by $ 240.8 billion. Talk about boom in the holiday season.
People were shopping and they were making big purchases. This is not just a trend. This is a complete movement!
Pre -Black Friday Webs: Traffic was already faster
Well, let us enter what we see here. We’re talking in large numbers here!
Before the weekend, the brands used by consumers were already in traffic.
We have seen our 20-25 % of our clients that they are facing some serious traffic spids thanks to their Black Friday emails.
We also saw some other interesting figures from Black Friday:
Best Sunday in months: Yes, you read it right. Sunday before Black Friday? In the last six months, 75 % of our users were the best Sunday. Talk about setting stage for a big week.
The beginning of the conversion: They deals before holiday? They were killing. The conversion rate increased by 15-20 % from the last six months. Basically, your Grahs were ready to leave cash soon.
Return visitors? Already, if you have seen a 20-25 % traffic increase a week, which leads to BFCM, 10-15 % of these visitors were already returning for a second look. This is the power to stay serious.
Users. e BFCM Score Card is here!
We have to face the self, saying that in the history of the company we have seen that it was the best BFCM. Our Ghakk was just not sitting behind seeing the action – they were Leading These
Let’s see some highlights:
12.5 million emails captured
Our customers just did not send email, they built Adaptive List, capture 12.5 million new emails for future campaigns.
30 million e -mail sent
No one was holding back. During the BFCM, 30 million emails were sent, taking each customer closer to the purchase button.
Million 2 million in the post -E -mail income
What happens when customers identify a visitors and mobilize them in an email flow? You make money Customers earned $ 2 million. AI mobilized emails. This is a great ROI there.
On top of it we saw 61 million signal sent to Claivo!
Data is power and with the 61 million signals sent to Claivo, our users have been able to superate their campaigns with the laser target and benefit both new and back visitors.
90 million incidents sent to Facebook
Facebook ads? Better we saw that 90 million new incidents were track and sent straight to the platform. There is a health -related marketing.
8,000 purchases from CAI emails
The whole email turned into a magic cold tough conversion – with about 8,000 purchases. Not too much.
Why is it all important to you
Our users crushed it and the reason is that they were able to catch all these extra people with consumers.
These brands were not just stagnating. They were using smart tools. We are talking about the identity of visitors, email distribution, Facebook Super CAP, and a signal for Clavo.
This holiday season for our customers was more than just blasting emails. It was about to use the real -time insight from our tools to reach the right customers, with the right message, at the right moment, at the right moment.
Result? Numbers that do not lie.
BFCM can’t stop feeling!
Well, so we have shown you what is possible. Good news? The best is still ahead!
When we enter the last part of 2024, these results have set a further success in 2025.
The time has come to double what works, improve what they have not done, and keep this customer strong. Keep your emails fresh, narrow your data, and keep your strategy at the point.
Ready to make next year even bigger?
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