Cleaner Perkins -backed voice AI Startup Kepler’s purpose is to change conventional market research

For decades, Fortune 500 companies have to hire market research firms to gain meaningful insights about consumer satisfaction. These services come with a heavy price tag and often take weeks to complete.

CopperA market research startup, uses voice AI to interview customers, which provides customers with analysis at a part of the cost of consulting firms very fast and traditional research firms. On Wednesday, the two -year -old company announced that it raised $ 3.4 million in financing seeds led by Cleaner Perkins, which participated in SV Angel, Common Metal, and South Park Commons.

The idea for Kepler was considered in 2023 when Dhru Guliani (right top), had previously been an engineer in Google, where he worked on speech and voice AI models, and the machine learning engineer William Wayne participated in the South Park Commons founder Fellowship program.

The pair talked to market researchers and brand managers and felt that these professionals rely on – a written survey and interview by human beings – can now be replaced by AI who are talking.

Gilani told Tech Crunch that with Kepler, companies could establish education within minutes. Startup platform can turn any questions about products into a moderate guide. Then Kepler’s voice assistant will reach the participants and ask them questions to understand what consumers like and dislike about the product.

If Kepler is accessed to the client’s CRM, the AI ​​Vice Researcher will reach the current users. The results of the AI ​​conversation are then packed in reports and PowerPoint presentations, which are traditionally provided by human market researchers.

It is not possible to rely on voice boats before progressing in LLM. Gilani said the voice AI has become so good that the participants of the study sometimes forget that they are talking to AI.

“This conversation feels real. When you play everything back, you can even hear participants addressing the AI ​​moderator: Eli, Andrew or Ryan.”

Startup users include chlorox and intercom.

Kepler is not the only AI company trying to disrupt the customer research market. Big rivals include the beginning, which increased the $ 17 million series led by 8VC in June, and the listening labs, which collected 27 million from Sequoia in April.