People hire coaches to help them achieve their dreams. On the level, many of these dreams look like merely money or solid relationships, but underneath it a campaign to achieve happiness.
Effective marketing messages appeal to the desire for happiness. Happiness is its root after which people are in accordance with the picture, so this is the strongest angle with which you can hook them.
For example, Barbie Qi is not just a barbecue. It is a great way to collect the expansion family and create pleasant memories that can be liked forever. Happiness is sold, but not every product is promised.
Does your advertisement smile?
Despite the ads, which shows smiling, laughing families, a barbecue does not necessarily guarantee a pleasant family gathering. After everyone praises your new grill, your family dynamics will always be as usual.
If people are not usually accompanied, then they can also get into the arguments while eating their best burgers.
Experiments make happiness – do not product.
If the purpose of selling your happiness is real, you need to focus on selling the experience instead of the product. This is not a time -sales. Think about it as promoting the experience that leads people to the cultivation of their happiness from the inside.
In the coaching industry, it is necessary for your clients to move beyond their limits so that they can do new experiences. If you are a coach that sells maximum return Digital digital content and pre -recorded webiners, you would like to consider adding a personally working option with clients.
This may be against the wisdom of taking advantage of your time to earn a maximum, but the absence of personal interaction inevitably sells short to one’s clients. Coaching has the greatest ability to encourage achievements when it is a relationship with each other: you take the role of the believer and your client gives good money to listen to and follow your advice.
The challenge is to provide promises.
Logistics are easy, but the challenge is to fulfill the promise. Providing you, you should not sell ideas and dreams. You have to build a personal relationship with everyone, set strict expectations, and keep the clients accountable for the measurement results.
You have to be someone who respects and trusts your customers, even when you will not allow them to go away from the hook for delay or denial. You have to help them and bring their wings to the right balance, so that they can be moved beyond their limits without leaving.
If you can’t take them from their limits in the past, they will never get new experiences that lead to real happiness.
Selling dreams is like selling dopamine.
If the goal is to help people achieve their dreams and experience happiness, selling materials does not naturally indicate success.
Nothing is required to mobilize to be rich by selling CD and coaching sessions Serotonin and DopamineNeuro transmitters that promote very little rise.
Do not decide your success on the sale of content.
In the coaching industry, impressive audio CDs, seminar tickets, books and other tools are easy to sell to customers who are hungry for change. The negative aspect is that many clients never work and Be accustomed to the cycle of inspiration.
These clients are your best peripheral users. They buy every book and CD and do anything to make money in your next event, but they do not follow what they learn. It is more comfortable to sit on the chair, pop in the CD, and to be high in the inspiration.
Inspiration
When people get accustomed to inspiration, they are not working. If you make sense of your success on how many CDs and books you have sold, you are employing the wrong gauge.
The only way to evaluate your success level is to look at the results you get for yourself. You can sell a million dollars worth of products, but are your clients enjoying the dreams they have hired you to help them achieve?
Do not encourage your clients to become accustomed to your content.
Think of your stimulant content as a marketing strategy to develop a one -on -one client. Your books and CDs are not the last product. Personal time with you is the last product.
The content that you create to impress people is not necessarily given them to the Enough to achieve memorable developments in their lives, but they can release this increase of serotonin and dopamine. The entire self -help industry sells happiness and promises, and if you want to stand, you have to supply.
Personal development is still important.
Personal growth is a $ 9.9 billion industryAnd people pay thousands of dollars to attend seminars and conferences around the world. The most famous “happiness experts” include Zig Ziegler, Tony Robbins, Wayne Dyer, Louisa, and Deepak Chopra. Dyer has passed away, but his books and audio are sold like crazy.
The industry is an undeniable element of addiction. This is a manifestation of buying things that will make you happy immediately. Different people tie their future happiness to a new car, a new iPhone, a rise, a big house, or a new relationship… or all of them.
Where is the happiness?
People know easily that happiness does not fall into a box, but it does not prevent us from buying things. Many people feel restless And do not know how to be happy, so they turn to food for material goods and comfort, though it never fills up false.
You can’t sell happiness directly, but you can sell strategies designed to help people to cultivate happiness from the inside. This is irrelevant, but selling someone to find happiness, you need to appeal to his compulsion to find happiness externally. Packaging is everything.
Your marketing message needs to be appealing to this person’s ego.
Indications, tricks, processes, strategies, and tools are sold. People want to tell what to do, and many of them want a challenge. Even a highly effective way to cultivate meditation-relief and potential happiness-does not get much attention until it is delivered as a CD, a month-long retreat, or a guided exercise on an organized class.
If people knew that sitting quietly under a tree in the backyard of their home could be as effective as any packaged transit, many people would share in the retreat for this experience. Who can argue with the coastal resort, or a deserted mountain route in the forest with all the food provided?
Train the clients to achieve a dream and they can achieve any dream.
Your client is looking for happiness through something. It can be a better job, a successful business, or a certain level of income. They believe they will be happy to get such an ideal.
You have to talk to whatever you believe in them, and coach them in mind. Will generating a six -digit salary give your clients a longer pleasure? Probably not, but by coaching them to achieve a dream, you can use them to achieve any purpose in these strategies.
Make people towards your deep desires.
Not everyone can pursue their dreams and become a billionaire, but this process can lead to concrete success. It is your job to encourage everyone to advance the activities that make them happy, rather than the superficial goals that may not do so.
The most successful firms of any industry are born of a deep spirit. While engaging in their profession, people often see opportunities to do better, and how many businesses are born.
Saree minutesFor example, spent years as a passionate nurse, but when his creative ideas went beyond the available resources, he felt discouraged. A master of her crafts, she knew the value of personal party accessories, so minutes launched her party supply company in 2004.
You can develop and be happy.
He may not be a millionaire, but he is progressive and happy, and his company is regularly prominent in national publications, television, radio and blogs. Success happens when other people are familiar with your product and want to get it.
Success is when you are in business you like. Money is just a supplementary product of success.
People want to go through a process.
Despite claims of immediate satisfaction, most people enjoy going through a process to get their own custom. This is why some people chase emotions through daily skills of daily skills, and others suffer from deer when they can buy Venice in the market.
That is why when people can buy the current house, people build a house on empty land: they want to experience the journey. Your mission is to build a roadmap for this trip, and to guide your clients through it.
Journey
Travel works for people for their desired results. You don’t have to struggle a great deal, but don’t make it very easy.
People who are looking for a purpose in life are weak.
The marketing of happiness is not difficult for society to look for a purpose, but unless you give people the option to speak of your choice, this is not a sustainable strategy. If you sell dreams without material, the satisfaction that people get will be temporarily proved.
Sooner or later, a series of new books, CDs, or techniques will lose his appeal, and the quest for external happiness will turn into another means. Instead of coaching people instead of making happiness, every client’s journey needs to be included personally.
You cannot promise without personal interaction and without committing people’s long -term success.