Heli Widnabam, who is now co -founder of the Window Corning Company with her husband Adam Widnabam ErimIn 2011, it started in admission design. He enrolled in the certification program on this topic through the UCLA expansion program, and a year and a half later, she was ready to do business.
At the same time when Haley discovered Home Polish, home design startups that connected interior designers to clients. Haley worked as an interior designer with home polish for almost six years. Company, which In 2016 collected $ 20 million financingAfter the revelation, it closed in 2019 that the capital was over.
Haley’s home polish experience for the first time saw what could happen when the startup grows very fast. This work also helped to start an internal design business for him and Adam.
Image Credit: Courtesy Erim. Adam and Heli Vidnabam.
“At that time, the window treatment was the hardest part of my work,” Haley says Businessman. “I couldn’t find the right company to put my designs into practice. The quality was not very good. I tried the customer service in all these companies I was really poor. I just wanted to do better. Offering extraordinary, memorable experiences has always been my favorite thing as an interior designer.”
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Adam, a professional background in finance, was an ideal co -founder to help make the vision reality. When Hailey contacted her about her ideology for Erim, Adam was working in a digital media agency where he focused on branding – and was ready for change.
Adam says, “I knew so much that he didn’t have to doubt Haley at that time.” “When she comes with something, it is usually going to happen. So I said,” Of course, let’s do it. “What Adam could do about window treatment, he developed the company’s economic model and got to work on the brand’s identity. The first important step was to come up with the name of their new business.
Adam recalls, “We wanted to come up with a name in which the window treatment was not focused per second, because we did not know what the future of the business could be.” “We may enter into another vertical or numerous verticals. And then if we get a pigeon in a work with Windows, it does not make sense to people.”
Image Credit: Courtesy Eriem
“It was a double anthinder. It is Swedish for the house, and all our products are going away from hand.”
After seeing an incident of the couple, the wheels began to bend Summary: the art of designA Netflix documentary about creations, including British Interior Designer Alice Curford. Shortly before starting a business, Vidnabomes traveled to Sweden’s Stockholm, where he stayed at the ETT Ham Hotel, which was designed by Curford.
“We were very impressed with it,” says Adam. “(It was completely) Our voice. We learned that ‘Ham’ is basically the word Swedish for ‘Home’, (and) we have always felt a relationship with Hedge movement, Kozing.
Evarim’s Type Fosses also draws out of curfeword – this is the same type fossil that is used for the title of the designer’s book, A frame for life. It is also known as “Tarzana”, which is the name of the city where the helicopter has grown. The co -founders say it was a “whole circle” moment.
“We wanted to bring the user’s experience online and raise it.”
Widen Boom was cautious to take a capital out of the beginning. In these early days, they used their savings to fund themselves. Most of the money went to create a website and get inventory. Accepting a slowly and stable mentality, the co -founders did not expect a “huge fast” at the official launch of August 2019. The first organic order and sales month was “happy”.
Haley says, “We entered an industry that has been going on for decades and decades,” says Haley, so we were not really trying to restore the wheel (in this sense) that everyone was doing (with it) treating the customs window. But we wanted to change the form of customer service. We wanted to bring the user’s experience online.
Image Credit: Courtesy Eriem
Nevertheless, Vidnaboom was cautious. Not sure how much business they will have in their hands, they did not feel ready to prepare for investors.
During his time in Home Polish, Haley testified how the outdoor capital injection can primarily change a business tasks – and not necessarily better. Home Polish tried to overcome many businesses of interior designers to make money and meet investors’ expensive expectations, Vidnabams note.
Adam explained, “We have always been careful with seeing investors, we do not want to control the destiny of the company and do not want to take the risk of wasting it.” “It seemed like a smart decision, at least in the beginning, to boot it, let it be slow and see where it goes.”
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The conservative approach for development also increased to hiring the company. At the beginning of 2020, in the launching of the launch, the co -founders were still doing everything themselves. On this occasion, there was a baby and a twin on the way to Vidnabams, so he knew that it was just a matter of time before they would need extra help. The couple hired their first team member a few weeks before the pandemic lockdown.
“Of course, for a period (during the epidemic), everything is basically (and we) can’t make anything,” says Adam. “(We were) basically bleeding in the capital. But we offered 30 % -35 % of the board on the board. Give your order now; when we can, we will fulfill it. And it really worked.”
Like many home -related businesses, Erim also saw an increase in demand between the lockdown, in which more people were trapped inside and wanted to improve their residential places. After that, the partnership of organic influence increased, which also helped the level of business. Erim did not begin its paid marketing strategy by 2021.
Image Credit: Courtesy Eriem
Related: He spent $ 1,000 to start a business in his apartment. Now every spring increases revenue – this year Million on the way to more than 50 million.
Today, Erim is a multi -million dollar brand with a “small but powerful team” that helps maintain its constant development. Having services – and making sure that the team’s new members are right – is one of the company’s most important and difficult goals.
Adam explained, “You really never know whether you are going to work on a job or not,” “We have been very fortunate to some people who have become (necessary). I don’t think the business will run without them. But we also have our share in hiccups.”
“We are here to change the concept of a window treatment.”
After the move to another 2025, the founders are excited for continuous development and the upcoming cooperation of Erim.
Hailey explained, “It has been our great goal to cooperate with designers.” This allows us to always be within the interior design, which makes it clear on the basis of our customers, which is at the forefront of our decision. We are here to change the impression of window treatment. It may be complex and confused, but it is such an important aspect of interior design, and many people do not realize it. “
Erim just launched his match stick shades product with Annie Mayors Share, which operates Instagram account This Oak House. The company recently announced a partnership with artist Karli Cohen to offer special fabrics and samples.
Image Credit: Courtesy Erim. Carly Cohen with cooperation.
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The co-founders have learned a lot in the past years in the construction of Evaryham, and a high piece of advice for traders who hopes to start their own business is straightforward but important: see a monthly month or month.
“It can put you in nuts, especially when the economy is flowing,” says Adam.
Haley also emphasizes the importance of believing in your vision. “If you have the idea of ​​launching a company or the idea of ​​a product you want to launch at a company you have already founded, try it,” says Haley, “. “Do it in a way that reduces the risk, but go with your intestines and don’t doubt yourself.”