There is now a strange loop that is still occupying social media. Scroll via Taktok, YouTube Live, or Instagram, and you will see the parade of “digital marketing specialists” promoting their latest PDF guide, online course, or coaching program. What’s about it? Digital marketing. But not the nature that helps the original business improve performance, this is a course on how to sell the courses. Welcome to infinite fireplace.
Digital marketing is not new
Some of these influences work as they have discovered the Gold Mine, which no one knows. They present digital marketing as a revolutionary idea in 2025, and hold themselves as a hustler in fresh, unused niche. What they do not realize (or neglect) is that digital marketing has been going on for decades. The platforms are ready, but the basic principles… the creation of the value, the targeting, the conversion… has not changed.
These self -made innovatives are not breaking the new ground. They are selling a hot version of it again that thousands of others have already given free.
What are they really selling
Look closely, and the fact is clear: their basic products are a course on how to sell digital marketing courses. This is a PDF pyramid. The user has no cost, no client service, no business utility. Only those who are buying are the others who want to learn how to sell the same thing. It is a cycle of recycled materials, dressed as a business personality.
And talking about PDF, can we talk about format? The PDF is clunky and old. They are terrifying on mobile devices, this is the place where target audiences are eating this content. The first design of the mobile is a basic digital principle that seems to be fully remembered by these “experts”.
Ai is fueling the fire
Generative AI has reduced the obstruction of admission. Now anyone can create a smart -looking “course” over the weekend. Some chatgates, some indicate for canvas graphics, and suddenly they are a teacher. But the price is not equal. These courses are often superficial, full of filler, and is made of zero experience behind them.
AI should only look for it, instead of using marketing arts and PDFs, people should look for it The real power of AIBecause the possibilities are far more than creation and promotion.
You can use AI:
Make automation tools saving businesses repeatedly working times
Prepare Customer Support Script and Chat Boat Flow
Analyze data trends and make reports that run better decisions
Write and improve SEO content that is in fact entered
Personalize marketing campaigns based on the audience’s behavior
Proty-type Product Ideas with AI-generated Mockup and User Flow
Translate and localize content for global markets
Help coding, debugging, and software development
Improve productivity with customs GPT -based tools for internal teams
These are Real -world requests Which increase the value of businesses and create opportunities for innovation and business capacity.
If everyone is doing the same thing, selling ordinary AI-infield courses, the competition is brutal, the audience is skeptical, and the product is forgotten. But you can use AI in creative, practical ways to solve real problems, You immediately. Stood up.
So if you are interested in AI, learn to use it As a lever, not shortcut. Don’t just reorganize content. Discover, experience, build and apply it in these areas. Never got better time to learn – and fortunately, there are dozens of free and paid resources available to start.
Check the platform like:
UTube … Walking throw, device studies, and project construction.
Openai’s own documents … Chat GPT and API use of integration.
The hugs face … Deep learning models and experiences.
Subreddits … Real -world use issues and questions.
It takes a bit of time to understand what AI can actually do, you will have to equip the Equipped to make something More valuable than another template -in course; You will be able to solve real problems, innovate and make a sustainable thing.
There is no real world experience
Ask them about the client’s work. Ask them about running real campaigns in industries outside their own arts. Ask them about SEO for e -commerce, manage advertising costs for a legal firm, or for B2B software company. You will find vague answers or article changes.
They do not show the results, only by selling the course. This is not digital marketing. This content is mediation.
YouTube has all this (in free)
Another traumatic fact: whatever they are selling is already on YouTube. And usually better. Video walkthrough, lesson, case studies, expert interviews, tool reviews, you name it. Free, high quality and proven. Why pay for PDF when you can see someone running a step -by -step real campaign?
Branding more than substance
This influence is in which good is Branding themselvesNo marketing products or services. Their skills are in aesthetic curse, standing in front of cars, buying followers, and modifying rails with excited audio. This is not a digital strategy. This is a personal image management.
A Virtual Eco Chamber
The whole scene is a giant Eco Chamber. They refer to each other, refer to the same plans, and rotate the same statement. It produces a widespread success and skill, but below the surface, it is all blowing.
Target the weak
These schemes often fall prey to people who seek immediate victory. Young, burned professionals, and parents at home are attracted to the dream of inactive income. They are not told that for real digital marketing, learning platforms, testing campaigns, data analysis, and yes, sometimes need to fail.
Instead, they are told: “Download this PDF. Launch your course. Watch the mini roll.” This is not advice. This is a bait.
They rotate the dream of passive income with bold claims such as “quit your job in 30 days” or “start making K 10k/month from your phone”. What they do not show is the fact: real digital marketing work. It takes one basis for experience, permanent learning and real business needs.
Is a common tactic “Direct strategy call” Or Webnar Invitation. They promote him as an opportunity to talk to an expert, seek personal guidance and to speed up his success. But in fact, these calls are just the pitches of polished sales-often hosted by a pre-recorded or general representative, not self-impacting. Once you buy, those one -on -one teachers disappear. Access to the expert here, no real feedback, not just a maze of ordinary content and upsells.
To enhance their credibility, they also use platforms to host their content, which makes it look official and broader. Course dashboards, progress bars and title titles produce depth. But once you get in, you often find shallow videos, recycled templates and levels of levels. This is all presentation, no power.
He said, Some real -useful tools stumble inLike a good AI material generator, analytical plugin, or productive hack. These are Real gemsBut they are usually buried in the noise. If you are going to look for this place, your goal should be to remove these scattered nogs and collect your own curse tool cuts, do not make someone else’s fennel into a hollow business model.
Also, don’t forget: Google is still your friend. With a little too much effort and some critical thinking, you can find better lessons, more honest reviews, and more detailed defects from experienced marketers, often from legitimate blogs, agency sites or professionals.
Finally, when you buy this idea you make yourself weak No effort is required for successThat you can leave research, learning curves, trials and mistakes. That mentality is a real scam.
Where is the original value?
Real digital products solve problems. They help grow business, automate workflows, gain leads and improve consumer experience. They are created with purpose and tested in the wild.
Courses that are only available to teach others are empty vessels to build the same course. They do not improve the operations. They do not create jobs. They do not move the needle.