Average, YouTubers uploaded 20 million Videos every day, while Instagram users have 66,000 visual On this platform every minute.
The vast majority of this content slips with a small dhoom. But every time in a while, holiday images and dance clips barrage breaks something to go viral. You know some of them: the leaf challenge, marine, “It’s Barbie …”
Such cultural moments are exactly the algorithm, recruiting all over the world, and leaving people quickly to join this trend.
Brands can tap in these events – a tactic called Trend Jacking to gain new people’s attention and increase their scope on an incredible scale. But not all viral trends are made equal. Some can soon damage your brand.
Let’s dig a trend jacking trend, how to take advantage of business growth, and when it is better to move forward with caution.
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What is Trend Jacking?
Trend jacking is a viral cultural moment to take advantage of. And exercise can take many forms. If your brand …
- Treasions tendencies (think: “Not just…”)
- Tap your team to recreate the viral dance or performance challenge (Think: Gangnam Style)
- Participates in a challenge for Charity (Think: Ice Bucket Challenge)
- Create your own version of Trending GPT image (Think: Studio Gaboli Image Trend)
- Share the content related to the phenomenon -making phrase (Think: “Very demolished, very minded”)
… Or otherwise creates content that is based on the “moment” internet obsession, congratulations, you are trending jacking.
You can also try your hand in a cousin, news jacking near Trend Jacking.
During the trend jacking trade in cultural ketchot, news jacking is the art of engaging with a viral news moment. Of course, there is a slightly brown area between the two tactics. For example, the Sydney Swini “Good Jeans/Jeans” commenting on the advertising campaign is a bit of a bit. But in both exercises, the main ingredient is timely for content and interpretation.
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Why try a trend jacking?
On the Internet, focus is currency. Therefore, looking for creative ways to draw attention to your brand can pay a profit. That is why many brands want to make trends in their social media strategy.
Well, Trend Jacking can help you:
- Get more and more without producing your own viral: You are riding a wide cultural moment.
- Prove your cultural FIDES FIDES: Businesses in the trend -based industries (fashion, beauty, fitness, etc.) get bonus points for cultural flow. You know what’s going on with viral FAD signals.
- Show your personality: Tap in a trend that has a proud link to your brand, and you prove your intellect. Some things make a brand more attractive than a good sense of humor.
- Drive traffic: If your trend contributes to end, you promote traffic on your social pages and website. Hello, a new group of upbringing!
- Set Brand awareness: Even if they are not willing to buy a new follower, it is never bad to do more spectacle on your brand. They can buy from you in six months, or their friends want to buy today.
8 trend jacking dos and donuts (with examples)
Just because the trend jacking can lead to your brand, it does not mean that it is always the right choice.
Some trends are very high for a brand to take a chance. Are not easily suitable for others Your The brand and some businesses are not positioned to move a viral moment to maximize the Enough moving faster.
If you have been sitting on this occasion or you have been involved without much success, these Dos and Donz can help you evaluate future trends and benefit them more efficiently.
Trend Jacking Dos
Want to identify the capable moments of worthy trends and to be better at benefiting those with real promise? Start here.
1. Make target trends related to your industry
When you see a trend and think you want to take part, start asking yourself, “Does this mean by my brand’s attention?” If the answer is yes, you can move on further diagnosis. If there is no answer, save yourself for some time and stay here.
Don’t believe how it looks practically? Let’s find the question using some fake brands Marble As an instance.
In early 2021, Covid was still limiting our lives. Probably because getting trapped in the house for 11 months felt like a long journey to the sea, the 19th century’s marine shanti tricktro went viral. The original video began as a couple when it soon opened in the marine version of modern songs. (The whole star of the breaking mouth As a marineai? Yes, this really happened.)
Imagine that you are currently guiding marketing for your business. You see that the marine trends take off and think of yourself, “Should we join it?”
View 1: You run a local CPA firm. Your brand has nothing to do with the sea. You do not need to join the marine trend.
View 2: You run a restaurant with seafood on the menu. Certainly, you can consider this trend. (This example was influenced by Arbi, which led to success A marineaous trickotok About his fish sandwich.)
2. Ask whether this trend values your target audience?
Once you estimate the compatibility of a trend for your industry, go a bit deep. If you post something about it would you take care of your target audience?
Think about the population, psychological and general treatment of your audience. Will they get a reference? And if they understand it, will they care that you are engaged with him?
To continue with a marine example, Arbi also passed the test. According to his target audience, An interview With its brand and corporate communications VP, you have underage users (age 18 to 34 years) who “like to entertain.”
An unhealthy, deliberately tectic video? This is a great fit for this audience.
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3. Use the relevant hash tag
Trend jacking is to take advantage of the viral moment to increase your reach. Adding the relevant hash tags to your content can promote your distribution and your brand as well as your brand.
On its Fish Sandwich video, the RB added some strategic hash tags that work on other trending videos.
4. Be creative
A viral phenomenon becomes stable, because it, according to definition, is repeated. There are only a lot of maritime synthetic videos that can see a Takotkar that their eyes shine.
This is why creativity is essential for the trend jacking brands. In what unique spin can you put the trend, and how can it help you stand out your content?
This is an opportunity to show your brand personality. Don’t be afraid to take a creative risk in the trend framework.
Trend jacking does not
If you have tried trend jacking with little success in the past, maybe these donuts will be leaving you behind. Avoid these common errors to further get your viral affected content.
5. Don’t chase bad trends
Some trends are not good for your brand. But other trends are not appropriate Anyone Avoid these types of trends at all costs:
- Mean or aggressive trends: Consumers do not like brands that hit corn or cross unnecessarily. If joining the trend means being small or gross, don’t do it. *Here is the exception brands that have a loud sound. Adult swimming, you can participate!
- Vague trends: If your marketing team doesn’t understand the trend, don’t do it. This means that the tendency is either: 1) For each one unacceptable (in which case, why?), Or 2) potentially effective. You may be losing a blasphemous meaning that resonates on a dark side of the web.
- Hollow Trends: It can be difficult to guess – who would have thought we would all know still Manual challenge Almost a decade later? But if a trend feels especially Wapd or fleet, pass.
Digirano After jumping on the wrong viral trend, his words had to eat.
6. Don’t often do the trend jack
Pursuing every last trend is tired for your team. You have a limited bandout, so think carefully before jumping on the trend jacking.
Not only that, if your brand participates regularly in viral moments, you become a truck pony. Give your team a breath room to make meaningful materials and your audience a place to be surprised and happy Do Engage in a trend.
7. Do not take for a post forever
Viral trends move fast. A new meme, GIF, or challenge just persists just before or before, before it reaches the peak saturation and completely exit. If you think about the trend jacking on the bell curved letters, you want to remove your content at the top of the top.
If your internal approval process means that it will take weeks to publish your trend jacking content, sitting out it.
And if you work in an extremely regular industry where compliance and legal often need to comment on your marketing production, make a fast track approval process for pre -trend -related posts. Then, when the right trend comes, you have already made a way for your team to make the content out quickly.
8. Do not accept success
When you try the trend jacking, always keep an eye on the outcome of your content. Which trend jacking posts transmit the needle to your brand in meaningful ways (maintenance, new followings, tremendous consumer feedback, media mention of media), and which flat falls?
When you keep playing with trend jacking, you will see the samples emerging. Identifying elements of a trending moment echoing with your audience can help you further improve your trend jacking strategy and advance the maximum success of social media.
Try Large Trend Trend Jacking in Brand Awareness
When working successfully, trend jacking is a proven tactic to get a ton of attention, especially on social media.
As you think your first trend through hijacking adventure, remember these doses and dots:
- Take the target trends related to your industry
- Ask whether this trend is important to your target audience?
- Use the relevant hash tag
- Be creative
- Don’t chase bad trends
- Don’t do the trend jack very frequently
- Don’t take for posting forever
- Do not accept success