Amy Beckley, a PhD scientist, suffered fertility and abortion problems due to low levels of hormone progesterone. After targeting the dead heads with traditional fertility tracking, he created ProofThe first FDA -cleaned home test that helps women track their fertility hormones using a simple urine strip and mobile app.
The product worked. Probably a little bit Lot Okay The ordinary customer sticks for only two months.
“We really develop efficient products that help joints get pregnant,” Amy told Dr. Drew Pansky and Kim Pearl. Business therapy, Submitted by Amazon Business. “Sometimes we make them pregnant very fast, which is great to be human and help people. But business SO is not so good.”
So, when the nature of this product means that consumers do not need it anymore, how does it build consumers? Dr. Drew advised to extend the care journey ahead of fertility testing. “You either need a partner or something there so that we can take care of the problems you are identifying,” they say, refer to their users who are facing their users, which requires support through supplements, treatment or other intervention.
Related: 5 proven strategies to maintain your best users
Pearl agrees with the direction, but suggests to start less and slowly. “Don’t try to make a lot of partnerships,” she says. “Focus on one to two, which will cost the highest cost of your business right now.”
Amy acknowledged that the retention of consumers is not the only challenge. She talks about her difficulty in creating emotional boundaries as the founder of a small company with a deep personal mission.
“When I was making a company,” she says, “My friend tells me, “If this business fails, the reason is that you are very good.” I trust people. I really want to help them, and I give people many opportunities. This can really be harmful to business. “
Related: The most successful businessmen know ‘no’ to say ‘no’ here is an exercise that you need to learn this skill.
Dr. Drew is concerned. “I’m in the same trouble,” he says. “You are someone – like me – who experiences myself by other people. So if we find a lot of negative things, it really enters it. Pearl calls it a” disease of disease. “
Their solution? Determining the emotional limits and determining the decision in such a way that is based on business rather than the individual. Pearl encourages Amy to ask himself, Is this in the best interest of the company? “Sometimes this means making an uncomfortable choice.”
But when he doesn’t have to say, he has the solution to reduce the blow. Clause the board. “She pressures the conversation,” she says. “You’re not saying because you don’t care. You are not saying because you have a great responsibility.”
These suggestions clearly value Amy. “It was amazing,” she says at the end of the session. “They had a really good advice.”
See the event to learn more about Amy’s challenges and Dr. Drew and Pearl advised to measure their business.
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