Citizens India is being used to wait faster – at least when there is talk of supplies and services. You just need to look at the pace of the interval on which instant delivery apps such as the Bolnket, Zipato, and Swigi Instarat have developed and the adoption of the country continues to increase.
prontoOne of the starters that allows users to take advantage of and benefit from cleaning, laundry and home services within 10 minutes, is taking advantage of this change in consumer behavior, and now led by Bin Capital Ventures, headed by Ben Capital Ventures, with a $ 2 million out of $ 2 million.
Investors are probably forced to invest at such a beginning in view of the possibility of growth, but Printo finances are coming at a time when people are increasingly sensitive to how to treat Jig workers through the platform.
Just two months ago, another project -assisted home services provider, urban company, Suffered a severe public reaction To start a similar service. Is called Insta maid15 -minute home cleaning service caused a quick uproar on social media, Mainly for the language The urban company used its promotional campaign. The company after Changed the service name for Insta HelpBut many, including the gig worker unions, Did not see satisfaction With just one branding.
For this part, Proto offers cleaning, laundry, and cooking pre -services with three different time options: quick (10 minutes), schedule and repeated. Services are offered 24/7, and startup guarantees access to 10 minutes of service in all auxiliary areas. The company claims more than a thousand consumers in the northern Indian city of Graogram.
Pronton’s founder and CEO, Angeli Sardana, says his company aims to solve the concerns of Gig workers from the point of view that is “win, win, win” for all stakeholders.
He told Tech Crunch, “What is losing many language around these services is that they treat the workers with commodities. They consider them as inputs. This is not a way to work.” “We sit at the centers where these workers come and come out every day. And the reason is that as soon as you start separating between yourself and the worker, you lose sympathy for them.”
Official sources estimate that India is About 4 million domestic workersAlthough non -governmental sources say the number is high in this area 50 million. However, most of these workers are part of an informal labor market, which is viewed as an important competitor.
Proto says that if his workers work eight hours a day for 30 days, their workers can earn about 22,000 (about $ 258) a month. The performance also offers bonuses, which can take their total salary to 000 25,000-, 000 26,000 (about 293 to 304 dollars) in a month.
These quantities are significantly higher than domestic helpers in urban locations like the Delhi-NCR region, which are usually paid, which is about $ 9,000, According to the International Domestic Workers Federation (PDF). Sardana says that when they are exploited or abusive, it also works as an agency to help them. Household Welcome problem The country has been struggling for decades.
Instant service model
Many citizens have become a new routine for Indians, but does this mean that people don’t want to wait even an hour to clean their home? Sardana thinks like this.
“When they need something, they need it right away,” he said. “For this customer, 10 minutes of service is huge because they no longer have to plan ahead.”
Proto began piling his services in December before launching its first center in late March. So far, the company claims that 70 % of its users have requested its services twice within 14 days.
Startup runs two centers in Grogram, serving customers in a two -mile circle. Sardana said 70 to 80 to 80 % of each center is a distance of 500 meters – about two to three minutes. Workers do not need to return to the center between jobs, though they have to start and eliminate shifts there.
Eliminating commissions
Printo mostly prevents the commissioning model through services that hires Gig workers, rather than paying a four -hour shift to his workers once every two weeks. The company charges consumers.
The company said it intends to start paying weekly workers, and even choose to choose payment at any time during payment cycles, which domestic workers often ask for such unorganized setups.
Sardana said, “Finally, we are going to produce a lot of ‘finting’ products to provide our needs for workers, as many of them struggle to access these resources otherwise. He added that Startup has also planned to launch a health insurance product for our workers.
Sardana said that its customers check that its workers are verified and examined, checks at home training, public identification and police verification, and court records. It also considers training and advanced services to workers based on consumer feedback.
Startup plans to open 10 new centers in Grogram in the next three months, and increase its workers’ network to 700, and their staff counts up to 50 – which is currently more than 150 workers and 21 employees.
Ultimately, it plans to offer more services beyond cleaning and laundry, but its focus is currently on expansion – going deep into the gurgographer and entering new markets like Mumbai and Bangalore.