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Chris Brown Not just running a food truck. He runs a broadcast studio on the wheel.
at all The world is famousEach truck doubles as a stage, which includes cameras, live streams and even indoor bull cameras. Brown, which calls itself “Chinaman Live”, oversees five meal trucks with four restaurant locations in Florida and Georgia.
Consumers do not just queue for food. He presented a show for his cameras. Some dance. Some rap even a woman played Harmonica. Brown turned these moments into “Chinaman with Chinaman” cheap, a bracket style competition where fans compete on the camera for a $ 10,000 prize. The result is Part Restaurant, Part Reality Show.
“It’s a show time,” Brown says. “You have to do something. People come out because they have been listening to me for so long. The experience has to happen there.”
This experience feels like a amusement park riding much more than quick cutting to eat. Fans wait for more than an hour, the championship egg roll food truck is excited for the tour.
Brown itself compares it by riding in Disney World. Behind the curtain, he has made the infrastructure to make the magic possible. Its trucks contain 4K cameras, bird Dog Joyce Sticks and AI -powered meetings, which makes it practically at any place.
This Broadcast Control CenterHe integrates the Internet system and reduces different sites in real time, salutes the crowd as if he had clone himself.
Setup remembers a national news network, except that the egg rolls of this article are. Consumers do not just order food, they are included in the live broadcasts seen by thousands of online. When Brown appears personally, energy increases. “Wherever I go, I am like Santa Claus and Easter Bani,” he laughs, showing a shiny grill on his teeth.
For Brown, selling egg rolls is just half a story. Making a spectacle enough to meet the remaining half of the name The world is famous.
Related: This global beverage giant will help your restaurant market for free. Here are the details.
An accidental superpower
Brown never planned to run a restaurant. His first attempt fell near.
When he opened a small take -out spot about a decade ago, he hired chefs to drive the kitchen, while he took the business. It was separated. He confessed, “They were just taking me for a salary, taking me for a ride.” Before closing the door, his wife asked what is next? Brown’s answer also surprised himself: he would step into the kitchen.
Everything he got there changed. “I realized that I had a superpower like Xman.” That superpower was a knock for a sharp palate and creativity. He tested Oxistel fat burgers and scratch -made sauces, but knows that the burgers and wings will only take it. To stand out, he turned to the egg rolls.
Related: He went to the dishwasher with a tech CEO. Now, it is behind 320 restaurants and $ 750 million worth of assets.
Its first flavors, including felic cheese stack, chicken fellie and its yen yang sauce, were quick successes. Soon he was taking part in Florida’s dining festivals, defeating the Italian restaurant in Magic City Casino and taking first position with Cuban -affected “Cracktate Roll”. He did not just enter the competition. He dominated them.
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Restaurants, commissions and trucks fleet across Florida and Georgia soon expanded. Through all this, Brown has been restless about consistency. He says, “I like (Gordon) Ramsey on steroids in my chamber.” “I just want everything to be perfect.”
Now that same madness fuel his technology. From 4K cameras to AI-driving system, Brown has turned food trucks into a network of kitchen and studios. The role of each egg is made in standard, each interaction is caught on the camera, and each user becomes part of the show. For Brown, food and broadcasts are indispensable, and together, they may make the world alive to its name.
Related: People put the block down to try this famous NYC pizza. Now, it can come to your city.
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