Formo: Analytics and Attribution for DeFi Apps

Building a successful onchain app is difficult. It becomes even more difficult when you don’t know how people are using it. You’re shipping features, running campaigns, and trying to find product-market fit, but without clear data, you’re lost in a dark forest. Analytics is one of the biggest challenges in crypto. Think about the questions you’re trying to answer every day: – Who are our top customers? – What brought them to us? Where do they come from? – What channels or campaigns are working? – What is my CAC? LTV? ROI? – What is moving the needle to Anchen? Answering the above in DeFi requires an in-house data team, complex data pipelines, and juggling multiple fragmented tools. What if there was an easier way to understand who your users are and what they do so you can build a better app faster? Formo is an analytics and data platform designed for DeFi teams. This is the tool we wish we had as architects when we were struggling to turn raw onchain data into something useful. Formo transforms messy data silos of wallet, transaction, web, and in-app events into clear, actionable insights for your entire team, from product to marketing. We’ve built the Scrappy at Web3 to give founders, product, and marketing teams the clarity they need to grow. It helps you: – See the complete user journey from off-chain to on-chain, helping you identify where users are going, remove bottlenecks and improve your app. – Identify your most valuable customers—wheels and power users—so you can more effectively engage and retain them. – Segment wallets into groups based on their behavior to see which users stick with you and help improve your ICP. – When you ship a new feature or launch a marketing campaign, you can immediately measure its impact on metrics that matter, not vanity metrics. Many builders we talk to have moved to put together their own analytics solutions in-house because of data silos and fragmented tools. There was no existing solution that worked for them. A few scripts, an internal database, Google Analytics, and BI tools. But that DIY stack quickly becomes a time sink. It’s expensive to run, complicated to maintain, and the data is often out of date. Formo replaces that headache. From analytics to farm, we handle the infrastructure so you can focus on your core product, not data plumbing. Built with privacy and security in mind, Formo integrates with the tools you already use, allowing you to drive insights into dashboards, set up alerts, or export data in less time. Stop guessing and start measuring what matters in crypto.