Welcome to our DTC next e -commerce growth Summit series where we are seeing all the good from our big -time event again. Miss the show? Hold the replay here and get the hottest points from the high profession of e -commerce in the industry with a special gift!
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Let’s talk. No, not the kind in which you put a beer in a party. From the nature that transforms your e -commerce ads into the original sales.
Do you know that 44 % of DTC business loses users between clicking on an advertisement and completing purchases? Yes, let them sink.
The problem. You don’t have ads … they are probably the fire. The problem is what happens After Click.
Fortunately for you, Aaron and Andorf, VP and all -round e -commerce guru, shared some epic insights about the method of fixing it.
Spilller: It’s not about to do much, it’s about to do better.
Keep e -mail and SMS from thinking more
If you have ever spent hours in complex email and SMS flow maping that you feel like a Rob Goldberg machine more than a marketing strategy.
Yes, Aaron and Andorf say it is time to let him go.
What is the real problem?
Here is a true bomb – your users are not paying so much attention to your communications strategy as much as you think.
No one is sitting there, “Wow, who welcomed the email to this SMS. A+.”
Instead of obsessing every stimulus, overlap, and layout, make your point of view easier:
- Send emails and SMS simultaneously. They do not need to be stuck.
- Focus attention The rate of engagementEspecially SMS (since it is a primary).
- Consumers away from the flow As soon as they take the desired action.
Purpose?
Congle your message, get them work and move on. No fancy choreography is needed.
Align the ads with the after -click experience
What happens After Someone clicks your ad as much as the ad.
Many brands crush it with creative (see our book 101 DTC Meta Advertising Book), losing only the speed when users are on the ordinary landing page.
Make the transition smooth
The promise of your advertisement should be taken at every stage of the fennel – from the landing page to the checkout. Aaron and Andorf broke it with some killer examples:
- True classic Apply it nails with their “buy more, save more” campaign. The same message without interruptions to AD to landing pages, product pages, and even to the cart, which mirror the offer.
- Fresh clean thread Like the women’s line, we use customs landing pages according to specific audiences that will not interfere with their main male concentrated site. Bonus points for their holiday gift campaign that transforms “women shopping for men” into an art form.
Why does it work
Permanent temperament creates confidence.
If your advertisement says “bundle and save” but your landing page makes users a contract, it is gone.
As Andorf notes, connect your messaging, offerings and visuals every step, and you will increase the conversion rate.
Focus before FOMO
Shiny object syndrome is real, especially in e -commerce. There is always a new tool, tact, or trend that promises to revolutionize your business.
Aaron and Andorf’s advice? Winter
Here is the plan
- Document, do not follow. Listen to a cool idea? Write it, take screenshots, and let it sit for a week.
- Diagnose before sharing. Ask yourself: Is this idea in line with my current strategy? Is it worth pursuing, or is just annoying?
- Double what is working. Instead of chasing the next big thing, pay attention to improve the results already.
Sometimes, the smart move is not adding something new. This is just improving what you have already found.
Seal the contract: Change your fennel into a sales machine
Creating smart e -commerce does not mean re -applying the wheel. As Aaron and Andorf says, it is about to make it easier, to align and to be focused:
- Diggs excessive complex email and SMS flow.
- Align your ads without interruption.
- Avoid disturbances by improving your current strategies.
Remember, it’s not about to do Everything. It is about to do The right things Better
Now, get out and start building a fireplace that turns the clicks into cash.
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