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I am sure you have heard these comments before: “Nowadays young people are addicted to their phone.” Although there are many stereotypes about the youngest generations, some of these common assumptions are not always correct.
Recent studies have confirmed that Generation Z, alias General Z, alias Zoomers, the oldest of which are 28 this year, are turning their “always on” reputation.
New research shows 81 % of General Z Adults (And 78 % of thousands of years!) Often, wish them more easily disconnected from digital devices, and 74 % Of these, real -life experiences are more important than digital. Another research suggests that almost HALF half (46 %) limit their screen time in some way, with 17 % Saying that they limit their screen time every or most days.
Even more than telling: “Digital Datux Ideas” and “Digital Datux Vision Board” are also searches Up to 72 % And 273 % respectively.
In search of balance, people want to get offline. That is why it is rapidly important to your marketing plans, which has led to successfully benefiting from anything to make Million 100 million business, without any investment or funding.
General Z may not have the largest population in America, but they have the real power to buy. Studies show that these young trends affect family spending habits so much 77 %
Therefore, these are the two ways to connect with the General Z on their terms and generate more income for their business.
Related: 5 Easy, Science -backed methods can contact business people with General Z
Use offline tactics that led to 91 % General Z purchase
General Z was the first generation to grow completely online. As a result, Offline Marketing is once again a novel. Whether it is radio, print magazine or even personal marketing, 74 % Think of General Z as more important than digital on real -life experiences.
Research It shows that direct mail, in particular, works well with General Z. In fact, it has been reported that 72 % The general Z’s population has said that they will be disappointed to not receive the mail anymore, and they are waiting to receive it every day.
Not only does this race admire mail, but they respond. 91 % General Z says he has made a purchase as a result of the mail received.
This is something I have seen in my business. We analyzed the 115,393 leads born in 2024 – a combination of all our direct mail and digital leads, no cherries – and found that we have made direct mail lead 3 253.54 and only $ 41.60 per digital lead. This is more than 500 % difference!
Although direct mail has been going on for decades, it does not mean that it is without new bells and whistles that will help you appeal even more in today’s generation. Digital printers have made it possible for the most personal personal mail pieces. Today, it is easy to add personal personalities to individual mailers, such as the first name of the recipient, in the same demographic group, even a stock image or a product of the past purchase.
Another modern -day trick is direct mail automation, which facilitates your business to incorporate unique events with trigger -based mailing with customer travel. Produces a highly personal experience for consumers and consumers. For example, imagine to visit an e -commerce website and buy around without purchase. If you received a postcard a couple of days after you were looking for a 15 % discount code, would you be in the temptation to go back to buy? I know I will do!
Such direct mail automation is still a relatively new new technology, which means you have time to jump on it and run some tests for your business, whether it works – it is likely that your competitors do the same.
Related: How to promote your business with direct mail automation and retiring – a detailed preliminary leader
The focus is worth its weight in gold, so focus on your campaign to make your own marketing diversify
General Z loves video – whether they are actively trying to reduce screen time. From TaTcoat to YouTube, they like video content in short and long shapes. Research confirms that more than half (60 %) All tricktok users are General Z, and 51 % See YouTube daily. Therefore, your marketing strategy is essential, including video content.
In our business, we have taken advantage of this by adding more videos to online marketing. We took some of our video case studies and shortened them for social media advertisements. As a result, the average number of leads of our average social media leads to 356 in 2022 in 174 to 2023! This is a 105 % increase, and since then it has been stable.
Yes, General Z is restricting the screen time, but that does not mean that they are eliminating it. I advise you to spend most of the hours in scrolling – or even sitting on the sofa watching Netflix.
The best part of the popular platforms as well as taking advantage of video ads on TV is that you can target people’s groups in your mailing lists. This is a good way to stay in front of your most qualified leads and keep your business in mind.
I suggest getting a list of your ideal possibilities and targeting them directly on Facebook, Instagram and even advertising TVs (CTVs). When they wake up and check their phone, they come across your video ad on Instagram, then they get a postcard from you at noon, and in the evening they watch CTV commercial about your business between Amazon Prime Shows.
This produces an effect where possibilities are as if they are looking at your business everywhere. Even I created a service to do exactly what is called Small business everywhere, If you want to try this approach without management of all ads on a separate platform yourself.
Related: I have helped 124,393 businessmen their advertisements – have proved to be 3 secrets to me to produce results.
Studies show that this type of multi -channel, integrated view Garkers 39 % more attention Compared to single media campaigns. In response, this is a lift that can be the key to shortening your sales cycle and increasing the tax – and when it runs on an auto pilot, it is even more efficient when you focus on more important things.
In marketing for more than 27 years of experience, I have learned that these tactics will help to bend both online and offline ends. Whether it is for the youngest or ancient generations, this strategy will produce real results.
I am sure you have heard these comments before: “Nowadays young people are addicted to their phone.” Although there are many stereotypes about the youngest generations, some of these common assumptions are not always correct.
Recent studies have confirmed that Generation Z, alias General Z, alias Zoomers, the oldest of which are 28 this year, are turning their “always on” reputation.
New research shows 81 % of General Z Adults (And 78 % of thousands of years!) Often, wish them more easily disconnected from digital devices, and 74 % Of these, real -life experiences are more important than digital. Another research suggests that almost HALF half (46 %) limit their screen time in some way, with 17 % Saying that they limit their screen time every or most days.
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