Randy Labosco launched a single unit Auntie’s franchise at Florida Mall 30 years ago. Today, the “DFW’s Prattel King” operates seven Auntie across the Dallas Fort Worth International Airport (DFW). The third town The airport in the world – and it has not yet happened. With plans to spread more than 15 total stores, including future Sanbon and Jubilee units, it has become one of the most experienced and successful unconventional franchise operators in the country.
Labosco explains, “This is a walkway food.” Businessman. “You can take the suit case, take Pratzel and not offend anyone sitting with you on the plane. And most users already know what they want, so we serve them within a minute.”
This speed – with a consistency, location strategy and a deep loyal team – has made Labsco a model franchise for Auntie’s unconventional playbook. His journey is proof of a major trend: brands that are masters in unconventional places such as airports are powerful, expanding growth where others cannot.
Related: Considering the ownership of the franchise? Start now to find a list of your personal nature of your lifestyle, interests and budget franchises.
“Made for speed”
Libsco’s success is part of a major phenomenon: Anti Ki (2025 franchise 500 on#87) out of box strategy. Non -traditional franchising refers to the franchise brand expands at outside the general store front model. Instead of working in standard retail spaces like shopping centers or strip malls, unconventional franchises are located in high traffic, often in prison, such as airports, travel plazas and rest stops, college campuses, stadiums and amusement parks.
These places often offer small footprints, fit traffic and unique operational challenges (such as limited storage, security protocol or high -speed business requirements). The goal of unconventional franchising is to meet users already.
In just 2025, the brand has already signed 13 new unconventional agreements. According to the parent company Goto Foods’ Chief Development Officer Bobby Morina, “Made for Aunty’s speed-and is the king in high-speed places.”
Related: Here we determine the annual franchise 500 ratings – and what we learned from data.
Why do airports work?
To understand why Auntie’s airports are promoted, just make an average passenger picture: hungry, quick, fast, familiar and portable. “This brand is perfectly suitable for high -throwing environment such as airports, transit centers and fields,” says Mourina, “says Mourina,” says Mourina, “In places where consumers don’t have time to browse, they still want a warm and satisfying thing.”
Anti’s compact format and quickly recognizable products make it an ideal fit of these high speed settings. Most of the airport guests already know what they want, which helps keep the lines in motion. In addition, the brand’s “perfume-forward” model is a strategic advantage: passengers often come to the scent of Auntie before they see it, and the aroma of fresh baked pretels draws them inside.
Libsco’s franchises, such as Labsco, have data support to these benefits. Its airport locations permanently improve traditional mall stores, not only in volume but in sale per square foot. And thanks to Anti’s operational performance, even a point of cell terminal can generate millions of income. “Our airport stores do about 70 % more in sales than traditional,” says Labsco. “We have one point of 330 square feet with a point -off cell, and it’s our busiest store. It has done more than $ 2.2 million last year. It is very fast and has 12 feet Frontage. It is amazing how much we can fit per square in sales than larger places.”
Related: How Business and First Time Franchisees Can Be Effective Leaders
Operational playbook
But as Mourina noted, the success of the airport is not just about the foot traffic. “The airports are not easy,” he says. “Strict security protocols, limited storage and pressure to serve permanently at every hour. It seems to be a capable operator to achieve growth.” The experience of franchises such as Auntie’s auxiliary infrastructure – and Libsco – becomes important at the same place. Gotto Foods provides an airport operations playbox, as well as helping to navigate everything from franchises to compliance and construction to staff and schedules.
“Our team is involved from the beginning,” Morena says. “We help identify, design and allow the right terminal locations, and even handle the construction. Not every location inside the airport is made equal – we want our stores to be positioned for maximum and flow. “
The franchisees also access joint services in Goto Foods’ portfolio, including supply chain management, training, IT and marketing. And in 2025, this support shows something extremely: a complete visual brand refresh. As part of a broader brand modernization, Auntie Ennis is re -developing more than 150 locations this year – including one of Labsco’s DFW units. The latest format includes the Hallow Free Pratzel Logo, Bold New Color Pallet, Modular Construction, Open Kitchen Design, Digital Menu Board and a Dedicated Mobile Pickup Zone.
“This is a beautiful new form,” says Mourina. “It keeps us relevant – and when you are at the airport, serve millions of passengers in a year, it makes a difference.”
Libsco agrees. He says, “Tonight and day support is when I started 30 years ago.” “Now we have found design, construction, IT and Ops that have been working together from the first day. This makes development very smooth.”
Related: 3 lessons I learned to sell my billion dollars
Are looking forward to
The rise and passengers at the rise and the more time within the terminals – and with the money just make the money, not as a supplementary strategy, but as the future of its brand. “We’re meeting guests where they are,” Morena says. “More often, it’s in motion – in airports, stadiums, campuses and transit centers.”
The brand’s bold new store design is designed to support this growth. And with operators such as Libsco, Aunty has evidence that the model works under stressful places and pressures. Labsco, for your part, is just starting. “My goal is 12 to 15 total stores in DFW,” he says.
Since Aunty’s goods is getting ready beyond the food court, one thing is clear: the future of franchising can look different – and it can only smell like a perfumes.
Randy Labosco launched a single unit Auntie’s franchise at Florida Mall 30 years ago. Today, the “DFW’s Prattel King” operates seven Auntie across the Dallas Fort Worth International Airport (DFW). The third town The airport in the world – and it has not yet happened. With plans to spread more than 15 total stores, including future Sanbon and Jubilee units, it has become one of the most experienced and successful unconventional franchise operators in the country.
Labosco explains, “This is a walkway food.” Businessman. “You can take the suit case, take Pratzel and not offend anyone sitting with you on the plane. And most users already know what they want, so we serve them within a minute.”
This speed – with a consistency, location strategy and a deep loyal team – has made Labsco a model franchise for Auntie’s unconventional playbook. His journey is proof of a major trend: brands that are masters in unconventional places such as airports are powerful, expanding growth where others cannot.
The rest of this article is locked.
Join the business+ To reach today.