How Cheap Products Destroy Brand Trust

In the era of throwing culture, products manufactured to fail often ignore our confidence, money and something – mental health.

As if Wall Street Journal Recently DiscussedConsumers are addicted to cheap goods they do not need and are engineers to fail. With every purchase of another low -quality disposable product, there is a growing academic dissatisfaction: we know that our choices are contributing to our own financial affairs and harmful things to our environment. But we can’t help ourselves.

This ongoing struggle is taking a tool. A 2023 studies Published Frontiers in psychology It has been found that materialism is permanently linked to mental health problems such as depression and anxiety and aid to overall decline in well -being. In other words, buying more doesn’t make us feel better – it makes us feel worse.

This trend contributes to another disturbing trend Eliminating trust in institutionsAnd especially big business. According to 2025 Adeel Main Trust BarometerThe trust in the US business runs only 47 %, which is less than 56 % of the global average and is behind countries like China (77 %) and India (75 %).

Related: Follow ‘Customer Always Right’ by Closing Eyes

We are not just angry with broken items. We feel cheated. Low -quality, incredible products lead to a deep emotional turmoil in which we begin to question markets, brands and even the integrity of our decision.

In my last article, I argued that as a businessman, it is our responsibility to turn away destructive advertising and business trends that are promoting the need for the products of society that they do not need or can tolerate. But fixing How We sell is just part of the solution. We also need to pay attention What We sell

Businesses do not need to sacrifice their business and sacrifice their business to improve the situation. By focusing on making high quality, sustainable products, we can increase consumer loyalty and increase responsibility. Build less and improve.

Many brands have proven that it is possible to prefer the quality of the product through a lifetime guarantee, repair programs or mere product construction. As a result, they are making confidence and long -term loyalty for counterfeiting that consumers are returning. There are some who stand.

• Apple – quality and durability: Apple could not become the largest company in the world by building a waste. This product is mostly expensive than most rivals, but they are also of high quality and are made up to the last. Apple’s power also benefits Hallow Effect – In a product confidence encourages consumers to buy more than one brand. When consumers know that Apple’s products will perform for years, more prices decrease.
• Brexit and Rally’s Life Warranty: The equipment maker manufactures high quality equipment that supports A Warranty of lifetime. After falling from the back of a pickup truck in Ecuador, I sent it back four times since I bought it. Each time, they have repaired it. As a result, I have recommended this company to everyone that I know. This kind of service promotes loyalty.
• Hyundai changed the market and its reputation with 10 -year warranty: After launching in the US market with cheaper but low quality vehicles in the 1980s, Hyundai took himself nobel by offering good quality, sustainable vehicles and “the best warranty of the United States” through an unprecedented 10 -year/100,000 mile comprehensive plan. Although most rival warranty ended 5 years or 60,000 miles away, Hyundai’s move completely changed its reputation and helped it become Number three automackers In the world

More and more people want to buy from brands that are honest, durable and sales products that are made up to the last. Businesses only need to be given the opportunity to make a responsible choice.

Related: 31 low budget marketing views for your business

Three shifts for traders who want to build better

• A, start with a, high quality products: Instead of improving your entire product line, focus on making an item really unusual. Emphasize standard workmanship, offer expansion help and let this product become your calling card. Use the halo effect that benefits for Apple and other growth.
• Be transparent about age and use: Instead of showing that your product is eternal, tell the truth about its expected age. And if the life span is barely designed to advance your warranty, invest in ways to make it more sustainable and able to survive your sales pitch.

On the contrary, if you create a product that is designed to fail before, at least be transparent about it. Although I certainly do not confirm the plan for any product is obsolete, your customers deserve to know that the product cannot stay to others, but accordingly (hopefully) is the price.

• Free replacement or repair offer: When you are known for your brand’s reputation for high quality and long -term value, you will need to persuade users that your claims are legitimate. With a long -term warranty, there is no better way to stand behind what you sell, including the commitment to repair or change.

It’s time to explain a new description of success

For a long time, businessmen have been subject to maximum sale at maximum price. Because of this, most consumers contradict the volume with value.

However, in terms of brand value and customer retaining more profit, there is an opportunity to go to a different sample anchor in selling less items to make less profit.

I am demanding my fellow traders to accept the opportunity and eliminate the constant pressure on our collective mental health, which is born of a planned obsolete.

However, real innovation is not about making and selling more products. It’s about making Better Products that do not need to be changed. Innovation is about giving people real value in exchange for their hard -earned money, and not just more things.