They have their own opinions expressed by business partners.
A potential user reaches your account or customer service team to inquire about your product or service. After discussing the features and benefits, the conversation often turns into prices. Your sales team prefers the term “cost” because it looks more attractive and justifies the impressive features and benefits featured in your website and your sales literature.
However, complex and criminal pricing structures can often stop consumers. They want to clarify from the beginning. How much will they spend, and what will they get in return? I have never sold or offer “cheap” or “lowest price” service or products, nor do I intend to. I encourage the price supply, which in turn I believe is the experience of a high quality customer.
As an experienced businessman, I acknowledge that pricing products and services are not always straightforward. Customers may not be sure to better meet their needs. This is why it is important to have educated and easily accessible sales and customer service team. By asking the right questions, our representatives can guide users to the most appropriate options by highlighting the benefits associated with users, a strategy in which all successful sales trainers are advocate.
In this article, I will outline some of our company’s imposed ideas and steps, such as our new instant pricing calculator, designed to enhance consumer satisfaction and improve our lower line. In addition, I will discuss a disappointing situation that negatively affects consumer experience.
Related: A business man’s leader for a start -up pricing strategy
Why pricing complexity kills confidence
An excellent example of pricing complexity can be combined with cable TV providers. Although it is easy to select this industry, many people over the age of 30 have experienced a disappointing run of cable TV prices.
Fifteen years ago, when I went to a new home, my local cable was at the top of my do List to ask about their packages to contact the provider. I also needed reliable Internet service, and if the same company offered both, it would be ideal.
The Customer Service Representative (CSR), who responded to my call, was friendly and seemed to be aware. They told me that it was my lucky day because they were running “special”. If I signed up for a day’s deal, I would receive a landline, a premium cable package (which included hundreds of channels I had never heard of) and internet service will receive about $ 300 per month. Basically, I can save money by bundling these services.
I definitely needed an internet service and I knew I could try additional movie channels as well. I was not particularly interested in the landline, but my grandmother was very happy that I would have a “reliable phone service”. However, there was a catch: the introductory offer will end after 24 months. But I thought I could deal with this problem later, so I signed up.
All good deals should end
A few years later, my monthly cable bill increased by about 30 %. After going through a complex phone tree, I finally reached a sympathetic CSR. When I expressed my disappointment about provocative prices, after being completed with a veil of danger of canceling everything, they agreed to restore my previous pricing project. I lost HBO and show time channels that I had forgotten, was involved, and if I wanted to keep them, it would cost me $ 30 each month.
Go a few years later: After a difficult work day, I hit the roof when I saw my new $ 400 cable bill. It was time to change my cable TV plan.
After passing through the phone tree again, Tony responded to my call. He was good, easy to understand and seemed to know about the company’s offerings. I told Tony that I want to make some easy changes. The good news was that he had a solution.
First, I didn’t need a landline telephone. Rare times I used my home phone just to find my wrong mobile phone. Otherwise, it never rang, even not for my grandmother’s call. Since I just look at some sports, news and re -running channels, I can do a dozen or more channels with ufo discoveries and home purchase options. However, I wanted to speed up my internet.
You think my requests were straightforward, and that with some strokes, my monthly bill can be reduced when strengthening Wi -Fi. I was not surprised to know that the introductory offer I had benefited twice before it was no longer available. Darren.
Tony found a new deal. I can leave the landline, keep my cable channels, switch to the middle -sized Internet package, and save about $ 40 a month. There was a catch: Tony offered me a mobile phone line with a free flip to change the landline.
“Thanks, Tony, but I already have a mobile phone plan, complete with all the bells and whistles of the cellular contract, and I don’t need any other phone.” In fact, this cable provider not only sells mobile phone services to the common people. I think this is a way to increase their market share.
The simplest way to reduce my bill agrees with “day”. However, any new cellular line does not mean price reduction.
This resulted in the cost of Internet service $ 195 every month after the follow -up call day, which I know more. Tony also told me that an unlimited internet package was needed because I would move forward with additional services. It was one thing to start a series of other services in which Tony was fine.
I understand the bundle offer. The same is the case with auto insurance companies running during my favorite shows. What I don’t think is why a company would like to sell me a service that I don’t need nor wants, and never will. However, I do not want to pay market share in areas where the company does not have skills.
Most of us prefer to lay cart services and prices. Show me the options for the costs of cable channels and their prices as well as the costs of various Internet packages. Feel free to display landline and mobile phone packages as well. If I am interested, I can choose one. But today, I just need a reliable, high -speed Internet package that has fewer channels and a small monthly bill.
Related: 10 Prices Strategy that can improve sales faster
Pricing calculator will empower your customers
à My desire for La Karti Services encouraged me to produce an online pricing calculator for my website. When a new customer contacts us, they often do not believe in the services they need. To solve this, we made a Instant online pricing calculatorWhich also shows our prices compared to the prices of our rivals. This tool allows both new and current customers to select the types of services they need, to choose from some Aid on Options and see our rates. Here is an example:
Our transcript company serves a number of industries, including medical, legal, law enforcement, corporate and education. It is easy to calculate the prices of a single speaker with good audio quality for a 30 -minute period.
On the contrary, 10 speakers include legal deposit, two of which speak different languages and talk to each other in the audio situations challenging. Lawyers and legal clients usually need verbal transcripts, occupying every sound and curriculum. As a result, the cost and expertise for the preparation of these transcripts are high due to the expertise.
Our latest pricing also helps customers to understand the reasons behind our services and selected adventure costs, which we hope will increase their relief and confidence in our offerings.
In cases where a user is not sure about their need or our available service options, we see it as an opportunity to explain our different duplicate services and establish personal relationships with them.
Related: Why should business people explain the cost of their products to users
Sailing works when users benefit
As a student of sales and marketing strategy, I recognize the benefits of appellate, which includes additional services to clients. Often, users are not aware of all the services available to them. In many cases, bundle services can benefit both sides.
However, when offering special deals, it is necessary to provide the options and solutions that really benefit the customer. Forcing a square pag in a round hole does not help anyone, and anger usually happens.
If you do not already have, consider using a pricing calculator for your business. This tool can encourage further interaction between your company and valuable consumers.