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When the Internet celebrity Charlie de Amilio posted his first Takok in 2019, she was only 15 -year -old who went to a high school drama and was thinking about college applications. Neither he nor his family had any idea that it would lead to a million dollars of brand deals, the Holocao Reality Series and a family -powered snack company on Walmart Shelf.
But only a few years.
Now, the family is taking advantage of this reputation to promote its latest project: Be happy breakfast – a Business Positiveness, purpose and of course POP are made on popcorn.
Related: 5 business lessons of sisters Ducky and Charlie de Amilio
From the bedroom to the boardroom
The De -Amilio family first exploded on the scene in 2019, when the youngest daughter, Charlie, began publishing dance videos from her bedroom on Techtok. By March 2020, she had become the most follow -up platform creator, and she brought her family to ride.
His older sister, Ducky, was not on the plane immediately.
“For me, personally, I felt shameful and couldn’t see myself doing so,” says Ducky.
But when Charlie targeted a million followers, Ducky joined it, and eventually followed him. As their popularity increased, Charlie contracted with Duncan Donuts, and the two sisters contributed with Eberkomby.
“We initially realized that we had a lot of brands for verification deals,” says Charlie and Dicke’s father Mark de Amilio. “So we started the de -Amalio brands with the understanding that we want to create something that we owned and develop as a family together.”
While family offices – privately laid down companies in which generation of generations have been established for generations – they have long been associated with names like Walton Enterprises or Balmer Group, de -Amalos are developing their own version of modern media and digital influence.
“I have never had the opportunity to help my parents start a family business,” says Mark, Mark says. “But now, we have an office – Charlie is in New York for a while, we are on Broadway and Ducky’s LA is out in LA. I always imagined. Not the end game, just to do it together, take it one step at a time and make it meaningful. “
The first step was to submit the right support system.
“We hired a business manager, an agent and a lawyer,” Mark explained.
But when he came to the brand, he took the lead himself. Before some people call “the first family of Techtok”, Mark de Amilio spent decades in the costume industry, and worked on high profile deals such as Gwen Stephani’s Haraju lovers of Guyan Stephani. The reputation was new, but there was no business.
The biggest adjustment was not managing this brand – it was learning how to find a family as a family.
“We are still learning and finding out,” says Mark’s wife and Charlie and Ducky’s mother, Heidy, Hey. “We try to keep the family and business time separate, and only talk when our schedule is a meeting.”
Related: De-Amilos, Tactic’s ‘First Family’, reveals how they produce a multi-million dollar brand-and their 5 secrets of success.
When life hates you, make a popcorn
It is a challenge to manage a business with your family. Under the scrutiny of millions, doing this involves another layer of pressure. Mark pointed to a viral moment of the family’s Hollo show, where Ducky made an emotional speech about how hateful comments affect it.
Mark says, “I am not just a lesson to be happy to try to teach my girls, but to survive at that moment.” “I am very proud of talking openly about mental health.”
Pushing these emotions, the family is keeping mental health awareness at the forefront of its latest project, having a happy breakfast. Influenced by the first song “Be happy” in Dicke’s 2020, where they talk about their struggle with mental health, be happy to help bring people together to breakfast.
“As a family, some of our favorite times have happened in the kitchen,” says Mark. “Like most families, we are big on breakfast – and they are all together.”
Be happy, breakfast can be found at the store or online. They come in flavors such as birthday cake, cotton candy and Himalayan pink salt.
Apparently, despite being a domestic name overnight, De Amilio sisters are still in the early 20s, with plenty of life and business.
“Right now, I’m enjoying business, especially breakfast.” I have been letting things a bit – there is no need to do a million different things every year, Dicky says. It is just fun to focus with your parents and work closely on popcorn. “
What is the future for the first ticket’s family, it is someone to guess. But for now, Ducky himself is seeking advice. Be happy
When the Internet celebrity Charlie de Amilio posted his first Takok in 2019, she was only 15 -year -old who went to a high school drama and was thinking about college applications. Neither he nor his family had any idea that it would lead to a million dollars of brand deals, the Holocao Reality Series and a family -powered snack company on Walmart Shelf.
But only a few years.
Now, the family is taking advantage of this reputation to promote its latest project: Be happy breakfast – a Business Positiveness, purpose and of course POP are made on popcorn.
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