They have their own opinions expressed by business partners.
The biggest mistake of traders is thinking that they need to do everything themselves, or even worse, thinking that hiring a “rock star” will solve every problem in their business full -time employees (and if they find this diamond in a raw, which is why they are generally not in the position to hire and manage it). In my experience, I have noticed how success you achieve, but who helps you, and a team of experts is the most effective way to go there.
Today’s small business owners and solopareners are more pressure than ever. The market is changing rapidly, consumers are cautious about costs, and the growing crowd is a constant demand for visible and relevant in the market. Traders are expected to wear every hat from insight to strategy and social media manager, and still find time to expand their business. It’s crazy, is it?
After starting my business, I quickly realized that the most effective way to succeed was to bring external help. Through strategic outsourcing, I managed to grow my first business, Boutic COOSeven figures under eight months.
So, how do you know that when it is time to bring out help or where to start? Here are four important steps to guide you.
Related: How to outsource your way in a $ 10 million business
1. Stop trying to find your unicorn
When most business owners realize that they need help, their first instability is to find a full -time fare that can help handle OPS, run its marketing campaigns, handle admin tasks and may also update the website and post on social media.
My friend, is what we call a unicorn. They are not just present. And if they do, they are either incredibly expensive or are burned in a thousand directions. In addition, as a busy business owner who may not be pleased with or trained with effective performance, you may not be able to take the best of your unicorn even if you get them.
In my business initially, I tried to find someone who could take a lot of things from my plate. I thought that if I could only find the right person, I would be ready. But in fact, no one will be amazing (including you) on everything you need, and it is unfair to expect them to be amazing.
The better and smart view is to create a dream team of experts that everyone does in which they are very good. Hire a booker employee who has an art for numbers. Bring a virtual assistant to the organization. Add a marketing expert who likes to write. When everyone is working in the zone of his Genees and falls into his state of flow, the quality of the work scirlets. The natural result is authentic and much more sustainable business growth.
It is also a high cost effective and low risk. Instead of paying the benefits of full -time salary for a person, you can also outsource only a few ad hoc hours at a time to help the most skilled sector of your business. That way, you are not betting your business on a single person – and you get better results, spend less money and free your time. This is a win.
2. Identify the work load, not the title
Before starting the outsourcing, you need to stop thinking in terms of job titles. You don’t need a COO or marketing manager (not yet, at least). What you need is explaining what you are taking most of your time.
Related: What do you need to know before hiring independent contractors
When I talk to customers whose businesses are ending, I do a quick audit. I see where they spend more time and what they remove their energy. If something is demanded and not much effect, it is a huge red flag that either needs to be completely closed or outsources. Think in the terms of these categories that do not have to play an important role in the increase in income, such as admin, riding on new clients, invoosing and bookkeeping or always reading payroll.
Here is a common principle: If your plate is full and you are spending more than three to five hours a week on something that you do not need to have specific skills, outsource it.
Related: Your time is money, start saving it by outsourcing
3. Decide what outsourcing first
Think about the tasks that do not directly raise taxes or someone else can do better and faster than you.
Most businessmen’s ls, this includes work
Scheduling and calendar management
Invisions and payments
Emailing newsletters and planning social media
To do basic admin, such as organizing files and documents
When I first started outsourcing, I handed over two things that I had a huge part of my time but in fact I didn’t need it My Time: Scheduleing and Inbox management. It was a small change, but the effect was widespread. Not only did I get time during the week, but I also felt so clearly to focus on strategies to expand my business.
4. Set your own contractors for success
Helping Help Services is the only step. Being a good leader makes a big difference.
My non -negotiations: Be specific about expectations, and clarify the process on your ship. Give your contractors access to shared tools that you use so they need everything they need to start. Boutique COO and our new sister company, Berke Berke Clcto, are big fans of thought and pimo, and we live in the slack mainly.
Regular check -in, especially while on the ship. Plan time to train contractors and give them opinions quickly. Set clear goals and expectations. If you are not investing in promoting them, your best fare will still feel ineffective.
Be prepared to accept that 80 % to 90 % of the way you do. If you expect someone to do something you will do, you are not weighing the benefits of outsourcing with a small price of things that are not “perfect” at all. Remember, if you hire someone to clean your home or cut your lawn grass, you will not complain if they connect your clothes in a slightly different way or if they do yard work in a slightly different order.
These points have been important in the seven -figure business at the age of eight months, which started two new businesses and brought about 150 150 team members without my dishonesty.
Related: What is not to do when outsourcing
Do more with less, and make it more than what you have thought of
Finally, this is about asking a better question:
No “How can I do it?” But “Who can help me perform it?” And “Who do I need to make these people the best?”
If you are really ready to grow, choose a job you are doing regularly for which you don’t need to do so, and find someone to take off your plate this week. You will be surprised at how much this little shift opens everything to you.
Outsourcing is a strategy that, when works with intention, can be one of the most powerful ways to work for your business and keep your clients (and you!) Happy.