How to choose the right influence and maximize the reach of your brand

If you are suffering from a final influence marketing question-should you contribute to micro-affected people or grow up with mass influences-I have covered you. Stretch a chair, grab your coffee (or comb, if it is your style) and buckle, because we are about to break it.

Oh, and just you know – I’m talking to experience! I have an Instagram 3.8 millionBut I’ve always been out of choosing about the brands I work with. My golden principle? If I honestly can’t see myself starting a business with the brand, I know it’s not worth my time. From this mentality when they choose to cooperate with. Here is the way to decide what effective (or influence) you need for your business goals.

1. The magic of micro-affected people (10,000-100,000 followers)

These boys are the unforgivable heroes of the effective world. Why? Because they built the hard -hitting parties of the most engaged followers! Why are they amazing here:

Micro -infected people’s profession:

• High rates of engagement: Micro -infected people often have dye strict followers who Original Pay attention and follow their recommendations. Their content feels personal and their audience feels Confidence Them
• Budget friendly: Got a small marketing budget? No problem. You will often get “reach for your book” by cooperating with many micro -affected people instead of a major influence.
• Matters of authenticity: These influences feel “real”. Their audiences connect at a more personal level than them, which means that their product verification will be overweight.

When to work with micro -affected people:

• When your purpose is to target the audience.
• When you are trying to create brand trust and loyalty.
• When you are promoting a local or regionally specific product.

Pro Tip: Do not reduce the micro -affected people just because their follower’s count is small. Sometimes they bring a corn that didn’t see you coming! If you are launching a niche startup, they can help introduce your brand to the same audience you need.

Related: How can your business benefit from micro -inflanery marketing

2. The power of mass influences (100,000+ followers)

Well, now on heavy hitters. There may be audiences in the influence of a large time, ranging from hundreds of thousands to millions of followers. Their access is large and their content? Polished, professional and photo perfect (most of the time).

Professor of mass influences:

• Wide: Need to spread the word fast? Large influence can see your products through hundreds of thousands of people in a post.
• Star Power: These influencers often have this “celebrity” about them, and their affiliation with your brand can raise their impression.
• The standard of material: More budgets for the creation of content with big audiences come. Their visual, video editing and storytelling are usually advanced, which means that your product will be shown in the best light.

When to work with mass influence:

• When you are creating large -scale brand awareness.
• When you launch a new product that needs to produce buzz.
• When you want reputation shots, especially for luxury or lifestyle brands.

Pro Tip: Massive influence in promoting your messaging is unusual. However, make sure their VIB is align with your brand. Any similarities can weaken your efforts rather than strengthen them.

3. Which impact is for your brand?

All this depends on your goals, budget and target audience! Here are some points to help you decide:

Go with micro -affected people if …

• You are after a strong engagement rather than pure leakage.
• The issue of authenticity and telling the story is most for your brand.
• You sell niche products or services, and you know exactly who your audience is.

Go into large with mass influence if …

• You are ready to make a splash and get your product out of there as soon as possible.
• Your budget can handle high fees.
• Exhibition of extensive and PR are your main goals.

4. What do I suggest (spoiler alert!)

Personally? I am a fan of balance. Why not use the combination of both? Here’s what it seems:

• Use great influence for early buzz and mutuality.
• Use micro -affected people to raise confidence, engagement and long -term consumer loyalty.
• Use this time to build a relationship with these small influences and follow them with the growing platform of their own platform.
• As they do, increase your budget and continue to use them at a lower cost.

Related: Don’t cooperate with any influence just – here is that you choose the right

Final ideas (such as your coach’s pep talk)

Before you work on any kind of influence, remember a key thing: people are connected with honesty. The influence you choose needs to be really fit with your brand values ​​and sound. Don’t just chase numbers or vaccines. Chase Connection.

It all boils on doing the best for your brand and products. Influncers marketing can be a powerful way to reach and generate buzz, but it is necessary to approach a strategy and find the exact balance of cost, mutuality and engagement. Do not be afraid to experience with a variety of influence and track your results so that what you do is better for you. And remember, always prefer to build real relationships with influence.

At the end of the day, influencers are your storytellers. Choose wisely, think strategies and most importantly, fun with it. Now go out there, find your dreams and see your brand growing!