How to convert complaints, comments and definitions into a business win

Studies suggest 70 % of users Prioritize the products manufactured, keeping in mind your comments, and 67 % are more loyal to brands who want their opinion. If you want to extend and maintain your customer base, it is time to embrace this gold mine of insight and change the impression of the strategies around it.

The challenge is not just submitting feedback. It knows how to change them into action. In this article, I will share six points about how brands can turn their users’ opinions into a long -term success.

1. The tailor’s marketing offer

Customer feedback offers direct insights about consumer preferences and pain points, which affect you how to develop a marketing strategy and prepare your product.

According to recent data, when consumers receive ads based on their activity, product income Rises 38 % and marketing performance costs up to 30 %. Meanwhile, only 32 % of the marketers give their ads personal.

Take for example Amazon. By analyzing views and studies, the company improves its marketing strategy, in which specific consumer classes develop campaigns. The recommendations of their personal product products are based on the date of browsing and buying, thus relating to the unique interests and priorities of each user.

Start it by setting up a regular survey after shopping for your business to work, to submit priorities and suggestions. Use CRM and analytics tools to separate your audience through the subjects of behavior, purchase date and feedback. Based on the data, create dynamic campaigns that talk to these segments-think about such products or emails with sensitive curse offers.

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2. Customer’s journey is better

A smooth UX is essential. Almost half of all users Is stopped Buying from a brand due to poor digital experience, while 66 % are happy to share personal data if they have a better service. Companies that prefer UX can see a 42 % increase in customer retention, a 33 % increase in satisfaction levels and a 32 % increase in sales.

Ryaner receives about 2 million website visitors daily. Their UX team created an open and survey to better understand their specific customer’s journey-from searching for the books to the booking extras. This process created a huge insight database that saw potential sectors for improvement and improvement opportunities.

Learn a lesson? Just don’t rely on Tick Box Survey-like ‘How can our website be improved?’ Like open questions? Present a treasure that can expose unnecessary needs or help with design decisions. The next step is adjusting your strategies based on the repeated UX problems raised in customer feedback, whether it be unclear pricing, clinic navigation or slow loading times.

3. Run the revenue by building on the opinion

While Only 21 % Product managers currently use customer feedback as basic data source, companies that often see Up to 30 % High profits customer feedback shows what is working, helps to know what has been wrong and it prefers important product features.

Once you release new features, conduct a Quick Quick Survey to know the effects of the user experience and the possibility of further improvement. The next step is looking deep: Experience with customer development, online feedback session with loyal users, a “Idea” form on your website or app.

Make sure to analyze complaints related to lost time, money or discomfort, as these places of pain often give rise to a reduction in taxes. Finally, make sure your products, sales and support teams have full access to consumer insights, and keeping the impression for your product development.

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4. Strengthen the reputation

Consumer reviews and rating features can be promoted by promoting conversion on product pages Through 34 %And exposure to recommendations can increase sales Up to 270 %. Exhibition of positive studies not only strengthens your reputation but can also serve as a reference for other customers going to the same market. In addition, your existing users can find useful points and unexpected use for your products with other users’ shared experiences.

Reviews not just protect your reputation – they educate your audience, increase confidence and also guide future products.

Domino’s pizza suffered a fame crisis when the video of his employees not used properly went viral. Instead of rejecting the response, the company chose to come out with a bold campaign. They presented real customer reviews and improved their pizza synthesis, investing in Digital Digital Tools to improve service.

Customers to put it into practice, make it easier for users to quit reviews after purchasing: emails, app chats, social media-whatever will work. Add positive reviews to your product and make them visible with a key call to action. Always thank users for praise and respond to negative comments, which shows how you solve the complaints.

5. Promote web traffic

Reviews help a lot in organic traffic, enhance SEO by adding fresh, keyword -rich content to your site. Businesses that collect reviews and show Up to 45 % Google listings often face a 15-20 % increase in web traffic, and 10+ studies. Therefore, try to encourage your users to leave Google and third -party reviews and use them in your content strategy by adding social media, your website, blog posts, general questionnaires and landing pages. You are also able to monitor the weekly review platform to manage your online reputation.

If handled properly, consumer feedback can become a powerful coach of your business. It can also be used to improve your strategies, improve UX, change your products and renounce your reputation. Change the voice of your customers into brand operations, and see that your business grows.