It is interesting to start a sauce (as a service software) business. You have built something in the long hours you are sure about people will like. But now the big question comes: How would you get your first users?
Getting these first few users can feel like climbing a mountain. It is the most difficult part, but also the most important. Without consumers, your mother -in -law does not grow.
Without real consumer feedback, you may not be better. And let’s be honest – to see people paying your product is a huge encouragement.
I have seen this challenge many times, and I know the pressure is real. That’s why I’m breaking it all easily. No vague words, no ambiguous advice – just a clear plan you can use.
Let’s jump straight.
Why does your first mother -in -law gain so much importance
Before we talk about the strategy, let’s get clear about why the first customers are gold:
They confirm your view. If strangers are willing to pay, you are on something real.
They help you create a product. Initial users are honest about what works and what is broken.
They fuel your speed. Some early wins can give you the confidence to keep moving forward.
They help you spread the word. Happy first Gahak is often your best marketer.
Your first ten users are more important than your next hundred. So it is worth taking time to achieve this right.
Real ways to get your first sauce users
1. Start with people you know
Don’t be ashamed to reach friends, family, former fellow workers and the old client. Tell them about your new mother -in -law and ask if they know someone they may need.
And remember: You’re not begging – you are offering something valuable.
Pro Tip: Focus attention The people they know, Not just whether they want to buy themselves.
2. Join the parties where your customers roam
Find Facebook groups, Redded Forums, Slack Communities, or LinkedIn groups where your ideal user already spends time.
Be helpful. Answer the questions. Join the conversation. Build trust Then, when it is natural, mention your product.
The original example: If you have made a tool for yoga instructors, find Facebook groups for yoga teachers.
3. Launch on Product Hunt
Product Hunt is full of early adoptions, looking for new tools.
If you launch a good launch (with good looks, clear detail, and a little buzz on it), then you can find your first few hundred signups a day.
Wizard Read: How to launch successfully on Product Hunt
4. Offer a “beta” version
Invite early users to test your software before the official launch.
Feel special – they have access to soon, and their opinions will create products.
Bonus tip: Beta consumers often forgive more about insects. They Expectation Some rough edges
5. Use cold out rach (but do it fine)
Sending email to strangers seems terrible. But if you write short, respectable, personal emails, it works.
Focus on how you can solve a real problem with them – not how big your product is.
Good cold email example:
“Hi (name),
I saw you (specific detail) I made a tool that could save you (every month X / $ x).
Would you like to send a quick demo? “
Keep about them, not you.
6. Be active at LinkedIn
Post helpful points, mini -case studies, and personal stories. Show the people you understand their struggle.
It creates confidence. This shows that you are serious. And when you hold a person above Does You need the product.
7. Contributions with other small businesses
Find companies that serve the same audience but are not directly competitors.
You may have created a booking app for shops. You can contribute with a payment processor or marketing agency that also targets niggers.
Offer a referral deal or co -host of the webinar together.
8. Material marketing (small starting)
You don’t need a full blog with 50 articles right now. 2-3 Launch with easy, highly -use blog posts that answer your users’ real questions.
Example:
If you have made an invasive tool, write posts like:
Help link: Early leader for the marketing of content
9. Run a small compensation advertisement test
A small Facebook or Google advertisement campaign (even $ 5-10 a day) can give you immediate feedback.
Make it very specially – not only “small business owners,” but “independent teachers of yoga in New York.”
See which messages work, which they do not, and adjust fast.
10. Create Easy Case Studies
Even if you have only A Initial customers, ask them if you can tell their story? How they used your product. What did he solve? What results did they see?
There is no confidence in real success stories.
11. Offer the founder’s deal
Offer a discount or special project to your first customers. This soon gives them a reward for taking you a chance, and it creates a hurry (“There are only 20 places left!”).
For example: Lifetime access for $ 99 instead of $ 20/month.
12. Make it ridally distributed
Thanks your app, emails, and your pages, add an easy “share with a friend” button. Happy users want to help – just make it easier for them.
Normal questionnaire
Should I present my mother -in -law for free?
I will recommend a free Trial Instead of free Forever Free users are often less serious. You want users to see the value and be willing to pay the price.
How much time does it usually take?
Honestly? It depends. Some people land their first users in a week. Others need a few months. Be patient and improve your product and your access to both.
What if anyone does not see interest?
This happens. If you are listening to the cricketers, it may be time to talk directly to potential users, ask more questions, and compromise your offer. Sometimes this is just one positioning problem.
The final views
Getting your first mother -in -law users is not about being perfect. This is about relying on real people real people to shot your product. Start small Talk to people Solve real problems.
And keep making a little better every day.
If you need a mother -in -law marketing or a hand that enhances your thoughts, I’m always happy to have contact. You can find me on x x.com/_udemezueOr check my portfolio: udemezue.pages.dev.
More resources
Check if you want to be deep divers: