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The busy Philips was not trying to disrupt the celebrity marketing model when she first cried at Instagram stories. She was not pulling the brand deals or checking the strategy. She was just getting real. But it turns out that the flawless weakness that reaches millions of people was not just catheter. It was a change.
“Authentic marketing” had become a buzz word long before, Philips were raising it. And in doing so, Fraks and Gacks And Dawson Creek The actress discovered that Hollywood had taught her to avoid it for a long time: being online can actually be a superpower.
Philips says, “Since I was a teenager, how I was presented in the media, there was always a lot of reliance on a reporter and in the place he had allotted for the profile of a young actress like me.” “I liked to be able to keep a straight line for people … to be able to put (self) directly in front of the fans.”
The stories of Philips’s Instagram indicate a turning point on how it connected with the public. Instead of polished results, he shared the moments behind the curtains to make deep contacts. And after the exhibition of years of press coverage and red carpet, social media gave him the opportunity to overcome his story and follow opportunities, which he was excited about.
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The moment of his progress came after his first show at night, Busy tonightWas canceled. In the Old Selance Playbok, the axis of such a public career was firmly organized. Philips took another way – he took open action on his frustration. “Oh, dear, I live,” she says. “I was just realizing the injustice of this thing … but the more we met, the more I thought, Why do these people need to decide how success does it look for me?“
Instead of jumping on the next available offer, Philips paused and listened to his focus. She went on a big deal, eventually paving the way for her QVC series, Busy this week. “I called (Executive Producer Casey Obon) and said,” Just listen to me. I feel like we can go directly to the advertisers and provide them with funds for our talk show. “
Due to this gut -driven decision, Philips faced a big sense: Creators can ignore traditional gate keepers and make something their own. For traders, the techway is just as powerful: don’t just chase the next occasion. Wait for what is align with your values.
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Today, Philips are more than an actress-he is an investor in a producer, podcast host, QVC personality and mission-driven brands. The thing that separates it is not just the breadth of his work, but deliberately uses its influence. In its QVC series, each product is chosen with the purpose, and many people are sold fast.
Philips shared, “There was a garment wearing what was wearing an right.” “And when Tina Faye was on the show, it was a bit terrifying Christmas squirrel that she had to say about it – but the squirrel sold less than a week later.”
As a host at night, Philips’s point of view is driven by mutual cooperation, honestly and careful-a strategy that can learn from any businessman. She says, “I’m probably ****** vision, but I didn’t go to business, and I don’t know how to code.” “You are just as good as you are working with. The QVC has been an incredible partner because they are open to all ideas.”
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Philips invest the same mentality. She does not contribute to a brand unless she believes. “With ((Dealings Candy), I was literally buying it, “she says.” Then my agent brought him to me, and I was the same. ‘Familiar with the brand? I have literally in my pantry. “” ‘
The most important thing for Philips is why “why” is behind the business. The brands they support, including behavior and TermShare the common goal. They are built by the founders who care about having a positive impact, not just turning the profit.
“We have a surplus of S *** in the world, so… why? Why do we want? Why do we need it? What is it good for the world? And what are you beneficial to the world?”
Guiding its values, Philips has deepened its depth by supporting a following product and platform. That relationship is the basis of long -term influence. Whether you are an actress or a small business owner, people are attracted to authenticity with some purpose.
As Philips has said: “Is it doing something good in the world? That’s important to me.”
These are some principles after which Philips followed where to arrive today:
- He owns his voice. Don’t wait for permission to share your story. People are more connected with the truth than Polish.
- Take your time. It’s okay to stay after a shock. Wait for what feels right.
- Surround yourself with great people. Your team is important. Find people who fill the gap and support your vision.
- Invest in alignment. Do not chase influence-collect a partnership-based partnership.
- Change memories into speed. Even if transparency and care are dealt with, public failure can be a launching pad.
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