They have their own opinions expressed by business partners.
In January 2024, Finance Director in a Firm of UK Million transferred to the deceitful Million 25 million After a video call that the company’s CFO is seen – a very sophisticated deep Fake. This incident is far from isolated. Global losses caused by e -commerce fraud increased from $ 44 billion in 2024 to $ 107 billion in 2029. According to one, the mass increase of 141 % Report From Juniper Research.
In complicating this issue, 60 % of users are now suspected of online content, which cites AI -affected misinformation, deep -fax and overload concerns of content, as revealed. Accelerator’s life trend 2025 Report Survey.
For traders and business leaders, threats have been doubled: as well as well -known damage to artificial media and legal responsibility and legal responsibility, when governments have implemented tough AI diagnosis laws worldwide.
Current solutions like water marking and AI detection tools are reactions to nature. Water marking can be easily removed or fake, while AI detectors fail to identify the manipulation content of about 30 %. Researchers at the University of PennsylvaniaSimple tweets such as white space or types. Meanwhile, legal measures often come too late to reduce the loss.
Thankfully, there is a solution: blockchain + AI -powered digital twin.
Related: Hackers target the CyberScurement Company in depth to the Billion 12 Billion Company. Why the small details here failed it.
The height of digital twins
Digital twins or avatars are a bridge between the physical and digital world, which helps improve the system and personalize our daily experiences (travel, work, shop, health care system and beyond). By embedded AI avatar with NFT passports, which works as a digital certificate stored on the blockchain, make a certified record of the origin of the ID avatar and any of the amendments that result in it-ensuring that the businessmen and the businessmen are confirmed.
Consumer confidence is connected to transparency. A 2024 Adelman Report It is found that 62 % of users rely only on AI infield content if their offer can be confirmed. Blockchain -based verification presents this demand. There is an increasing trend to connect NFT -based digital passports in various industries to enhance product authenticity, traceability and consumer engagement.
The corporate world is already adopting this approach. For example, Breitting, Swiss Luxury Watchmaker, Partner To provide a blockchain -based digital passport to each watch with Ariani. Since then, more than 200,000 NFTs have been created, which is about 30 % of the customer adoption. In the Art and Calcables Industry, Artia started it Artea ConnectAn anchor style on the blockchain, a secure digital passport and encrypted NFC tags, is securely connected to the piece, which ensures authenticity and offer.
Even the health care industry is adopting a similar framework. UK NHS’s Digital Staff Passport Using blockchain to verify medical professionals Mayo Clinic contributed Important steps to cope with the Safety scams with a safe health system to deploy AI-powered IDs for television. By confirming authenticity at the site of creation, businesses are promoting trust in such a way while reducing the risk of reputation.
Related: Blockchain, NFT and new standard for identification and security
Navigating the AI ​​wave
For businesses, AI needs an active approach to visit the landscape.
First of all, acknowledge that public -level personalities are the main goals for deep -manipulation. Regular monitoring is essential for fake content. Second, digital identities for verified technologies like blockchain. Third, staying beyond the regulatory shifts is equally important. EU AI ActThis year, the world’s first comprehensive AI law imposes a fine of up to 7 % of global revenue on unknown artificial media.
Similar steps are emerging all over the world US Deep Fake Act to India’s draft deep fuck finesGlobal trends towards strict surveillance. Regulators want evidence, not promises. Blockchain’s undeniable audit trails provide exactly the same. And, finally, strictly treat digital identity protection, such as cybersecurity. Assign accountability within your team, conduct regular audits of AI tools, and consider partnerships with insurance companies that specialize in deep -faced responsibility.
The future path is clear: Deep Fix Fraud is no longer a fake threat, but the responsibility of the present day. Although detection tools play an important role, blockchain -based verification offers an active defense method. Just as SSL certificates are safe e -commerce, NFT can do the same for AI by preserving passport identification and authenticity.
For traders and businesses, the choice is clear: now the risk of having confidence through verification, or the risk of losing everything in the total artificial scam. In the fast -moving period of the AI, honesty will not only be important, it will be the basis of trust and competitive advantage.
In January 2024, Finance Director in a Firm of UK Million transferred to the deceitful Million 25 million After a video call that the company’s CFO is seen – a very sophisticated deep Fake. This incident is far from isolated. Global losses caused by e -commerce fraud increased from $ 44 billion in 2024 to $ 107 billion in 2029. According to one, the mass increase of 141 % Report From Juniper Research.
In complicating this issue, 60 % of users are now suspected of online content, which cites AI -affected misinformation, deep -fax and overload concerns of content, as revealed. Accelerator’s life trend 2025 Report Survey.
For traders and business leaders, threats have been doubled: as well as well -known damage to artificial media and legal responsibility and legal responsibility, when governments have implemented tough AI diagnosis laws worldwide.
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