How to unlock big business achievements in just 4 minutes

Need a great business idea? Put just four minutes aside.

This is advised Mike MichalochsAuthor of nine books and host of new TV series 4 minutes of money maker. At the show, he helps business owners solve real problems faster – just come with more ideas in four minutes.

They say that this is not just a TV trick. This is a real strategy that he uses when helps businesses solve problems, unlock growth and identify new opportunities.

Here, he tells how it works.

Your system is known as cow. When a business gets stuck, or even a flat line has to start, do you have a system of ideas? How can one imitate that he can breathe a new life in his business?

Michaelks: Idea Generation is a skill, not a skill. And like any skill, it also improves with exercise. The best way to start is to use a way to create your brain storm, especially when you are learning to flex the creative muscles.

If you are not sure what to do first, I use a tool called Dobo: desire, understanding, method, belief, result.

I start asking this: What does the customer want (wish) vs. What are they actually getting (the result)? If there is no match, then I check my product or service supply method. –

Examples: The food preparation is struggling with maintaining a business. Your customers want to eat healthy in minutes, but the result is that the fairy still feels too long. This method is sending them raw ingredients – and while they can provide healthy food technically according to their wishes, your customers cannot understand how to make these food effectively, or they do not believe it really saves time. However, that means they will quit your service.

This is where the idea of ​​the idea comes. One of the tools I go to is a random mesh. I take two unrelated things.

• Snowman: Freezing, heat -eating users can store.
• Lawn Chair: Marketing that promises, “Dinner is ready so fast that you can enjoy more time in your lonechair.”

Such a quirky meshop may seem ridiculous, but it often gives rise to practical experiences, such as denying your marketing or offering convenient products.

To take advantage of this, follow the three ground rules:

• Set a timer. Four minutes is sweet space – the flow of ideas is long enough, to keep the energy height.
• Stay on one issue at a time. Focus keeps ideas related.
• No decision. Wilder ideas, better.

Dobo shows you where to focus. The 4 -minute meshp shows you how the solution is sparking. Together, they unlock faster.

What do businessmen make the most common mistakes when creating ideas?

Michaelks: There are a common network of perfection, thinking more and dealing with many problems at the same time. Traders spread the “perfect” idea, suppressed, or spread their attention. The 4 -minute method solves this: Focus on a problem, prefer more than quality, and set a tough timer to create ideas faster. Then improve and test ideas with the most capacity.

How do you filter who is able to pursue ideas?

Michaelks: I use the lens for the effect vs. Start with ideas that have a greater impact and less effort. Repeat the process, test, and quickly. Often, the fastest win comes from simple, viable tricks.

How can the owner of a small business transform a abrasive idea into a long -lasting system?

Michaelks: First, check the concept. For example, let’s think about the food preparation business whose consumers are struggling over time. This business can keep track of a small shipment of hot food, selling and repeating orders for a week.

Always add users and measure the behavior, not just words. Once you are convinced that this idea resonates, you should manage it – document measures, responsibilities, and enable it to repeat it. Rapid experiments can become the engine of real development.

What advice do you have for business people who feel that they are not “Idea People”?

Michaelks: Everyone can create ideas. It’s a skill, not talent. Make your regular work theory. Schedule time and use structure – a tough timer, a problem to solve, and target output (such as 10 ideas in four minutes). Ideas are just sparks. The execution caught fire. Tilt in your strengths, soften the muscles of your thoughts, and normalize the ideology.

The 4 -minute method is fast, viable and amazingly efficient. I use it in my business and help business people solve real challenges. You don’t need a TV show. You just one timer, a problem, and willingness to process.