Facebook ads (or Meta, if you prefer) is a great platform that is a great platform for finding your target audience, introducing them to your brand, nourishing them through a fireplace, and finally selling them. For this channel, the full -fledged options for many advertisers make it a common point start (usually along with Google), but they also affect the Overping audience to see and consequently cost more.
Fortunately, Facebook has provided a tool within the platform to help the audience avoid over -leaping and keep our campaigns mutually special. This is not perfect. There are limits. But it is better than every other platform in providing insights to compare your audience’s makeup
In this article, I will show you where the Facebook advertising audience lives overlap tools, how it works, and you check some examples for the audience to ensure that you are not spending much on your account.
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Where to find the Overlip tool to the audience in Facebook ads
The audience’s overlap tool is not found in the campaign manager.
Instead, we need to go to the manager of Facebook advertising audience. Depending on this, you have recently visited this page, it will either show in the short list on the left, or you can find it in the big list in the right column.
Once you get there, the overlap tool is a little hidden.
First, you need to check the box with the audience you want to compare. After that, a series of buttons will show up. If you click on three dot icon, will show up with a dropdown Show the audience overlap.
In the next section, we will cover how this report is read and what it can do.
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How to read the Overlap Report to your Facebook Advertisement audience
When you have chosen two audiences, the overlap report will look like:
The first audience you checked the next box that you would be called the selected audience and it would be found in the above box. There, you will see the size of the audience, and there will always be a complete circle because the audience is not over -leap with anything.
The second audience you have chosen will be in the audience’s box. You will be able to see the actual size of the audience under the name of the audience, then on the right, you will see a van and how the audience and your selected audience are overlaps. Finally, the overlaping section contains the number of consumers, which means that the two are displayed in the audience, as well as a percentage of the selected audience, which is also found in the audience.
For example, about 7.9 million users of the comparable audience are also in the selected audience, for 12 % of the comparison audience for overlap.
Although it may not feel more than ourselves, if we turn the audience and put the younger audience into the selected audience position, we now have 99 % overlap rate because 7.9M users are about 8m from small audiences about 8m all users.
When the audience overlap in Facebook ads can be a problem
The audience’s overlap is not naturally bad. If you are trying to advance a group of users because they are fit for your company and you are trying to reach them in a variety of different ways, you are likely to have at least a slight overlap.
The problem comes when you are using these audiences and not to adjust the Overlep.
If you have an audience with overlaping users who have been included in a number of different advertising or campaigns, these users can be advertised from each of the places where they are targeted. Since the budget control lives at the advertisement set or campaign level in Facebook, it depends on what you are using, which means that you can spend advertisements on the same users only in different advertising or campaigns.
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3 Ways to Use Overlip Tool to Avoid Over Spasing
In the aforementioned example, almost all users of small audiences are also in the big audience. So if you target both the audience and there is no use in place, you will target them that they will include small audiences in advertising sets or campaigns, meaning you will be spending money on it in two different places.
To avoid this, you can do some things to improve your Facebook advertising strategy.
1. Don’t target small audience
The first option is not just targeting small audiences. If you are ready to sacrifice 96,000 users in the smallest list and leave them unconstitutional, we solve the Overlap problem.
2. Try to target both audiences together in a single advertisement set
If you target both audiences in the same advertisement set, then the budget allocated to these users comes from the same pond. Each time your account is eligible for any of these users at auction, the costs will only come from the set of an ad, which means that you will not spend more than one place on these users, which refuses to refrain from the central problem.
3. Create a meaningful emission
The last strategy is to use the discharge audience to help you create your target.
For this strategy, you have to be careful how you use your expenses and exclude only one way to ensure that you do not negate the over -leaping section.
In this group, I will target large audiences in an advertisement set and exclude smaller audiences. This means that big audiences will target their original 66.9m users and Not 7.9m users who were in the overlaping section.
The second advertisement set will only target small audiences and will not benefit because there will be no overlap with big audiences.
A group of users found in both audiences will only show up in the advertisement set of small audiences and will be excluded from a large group, meaning that it will be targeted in just one advertisement set.
Overlap the limits of the device to inform the audience
As I mentioned earlier, this tool is not perfect and it has some limits.
Although you can use the audience overlap tools for any type of audience that you develop (look, look, customer lists, and saved audiences are ready to catch everything), you can only see Overlepe for the audience with at least 10,000 accounts center accounts.
If your audiences are too young, you will see a message in the report that looks like this.
This message also gives a little more limits. IF for privacy reservations, if the overlap between the two audiences is less than a thousand, even if the audience has 10,000 matching accounts center account, you will not be able to see the overlap.
If your audience is big, this will not be a possibility.
For advertisers who are trying to be very specific to their target and the use of small audiences, this can be disappointing. Without Overlep’s insights, you will not be able to know how many users are in both of your audiences.
Looking at the bright side, though, tactics for the target target to avoid the aforementioned overlap will still apply. You will not find the real overlap section, but the costs will still help to annoy your groups as needed.
Make informed decisions with the Overlap tool of Facebook Advertising audience
Facebook audience overlap tools can prove to be a great tool to see that you are likely to spend double funds and create mutual special goals, but there are some limits. The next time you are creating your campaigns, make sure you check your users to target multi -target and see that you are not spending too much on the same users. See more ways to target your Facebook advertising, see how our solutions can help improve your social advertising campaigns with their full potential.